What do you think is the most important aspect of a website? Let me put the question the other way around. When you go online and visit websites what do you look for? The first thing you want is information. This helps us to make decisions.

Before you buy a car for example you want to know what the safety ratings are and how many miles per gallon it gets. Then you may want to compare it to other cars in that category. All this information is provided through content.

Good content on a site helps you to make decisions and when you experience this you feel you are getting results. As a consequence of this credibility develops and you will use this website as a reference guide which means you may visit it again.

This makes sense right? It's funny because often the secrets to success lie right in front of our eyes. Many times we tend to look elsewhere rather than our own actions for answers. Good content will not only benefit your site visitors but it will also help you climb the ranks in the search engines.

So when you create a website you want to build it in a way that it can provide good content. Good content is brought about by good research. Research is key as this will help you to put a solid foundation in place.

Good content will provide good advertising opportunities and your recommendations will have credibility which will lead to sales - either of your own product or somebody else's.

While all this may seem a little over your head at this point it will all become clear as you work your way through it. Start with a subject you like and start researching niches relative to it. Then you will be focused and in a far better position to build a money making website.

To learn how to put all this together select any of the following links.

Looking for a way to attract more attention to your website? Offer a fresh face and new content on a regular basis and you'll find people will check back to see what's new and you'll have a tool to measure what attracts and what doesn't. Here's how to do it.

Your website homepage is your front door through which online browsers come to visit your business. Static, never-changing content is no more interesting to a returning visitor than a book they have already read. To keep your audience captivated and coming back you need to make your home on the web inviting and interesting.

Present a Dynamic Home Page

One way that you can present changing home page content is to design ten to twelve unique pages with different content and then rotate them every month. Take a couple of weeks to design different ideas and images. Create page promotions that include a message that is timeless or that has a seasonal or timely announcement such as "Holiday Specials." When you consider different features for your home page and when it should be placed you're forced to look closely at at your marketing strategy over a one year period. This will save you a lot of time since you then won't have to think about your content through the year. It also allows you to plan your offers and gather the necessary content.

A web developer can put your home pages on a rotating script or use an automatic timer. You can then rotate your home pages to highlight a new tip every month or to promote a featured product. The home page of your website is much like the front cover of a magazine. People want to see a home page that has different photos and content at least every month, preferably every week. You won't want all of the content of your website to be featured on the page as this will overwhelm your website visitors. So choose one or two features to highlight each month. The rest of your website content should be well organized within the rest of the pages of your site. When you're ready to update your home page you simply grab content from your internal pages. This way you're not having to create new content. You're just reorganizing your existing content so that it feels new to your visitors.

Don't Change Your Home Page Too Often:

Even though you want your website to be new and dynamic you also don't want to change it too often. People take comfort from their favorite websites and want them to be familiar. If you change your home page too often or too much you may create confusion or give people the feel that someone else has taken over your site. You could also compromise your positioning in search engines. So maintain some consistency.

When you make changes to graphics or content it shouldn't make a major change to the way your website looks and feels. Regular visitors should be able to find the same information that they've always found on your home page and in the same place. As a rule, the headers and navigation tools on your page shouldn't ever change without a complete redesign and announcing that to your visitors. Change content and images with other content and images while maintaining the sites original functionality. Home pages that are consistent lend a feeling of comfort to users. If your customers learn to expect consistency they'll also learn to rely on your quality customer service. If you're a small online business, gaining your customer's trust is your most important step to success.

The Benefits of a Flexible Home Page

A flexible home page lets you test your off line marketing efforts. Before you spend money on a magazine or newspaper ad you can test it out on your website. You'll be able to see how people react to the ad. It will let you determine which featured products attract the most interest. You can also determine which graphics generate the most attraction. Web analytics software (Google Analytics is great and free to use) can provide you with this type of information. It will help you obtain marketing data that is detailed and precise. You can see which graphics people have clicked on as well as what web page they were on just before they left your website.

Once you've mastered the technique of updating your home page, while at the same time keeping the core content the same, you'll be well on your way to recognizing the benefits of a flexible home page.

There are a lot of reasons you might want to start a website. It is a great way to communicate with friends & family, and it is a great way to meet new people online and create conversations on the internet. Whether you have an idea or belief you want to promote, or a product you would like to sell, a personal or business website can be the solution to your marketing and communication goals. These days, a lack of technical knowledge doesn't have to be a barrier to getting started.

The good news is you don't need a degree in programming to start a new website. You don't even need to know a single line of code for that matter! If you can install software packages through a web-browser interface, you can set up a Content Management System (CMS) that will allow you to design, create, and manage any number of pages, articles, and stories. Some web hosts even have utilities like Fantastico that will automatically install a variety of Content Management Systems from blogs, to forums, to picture galleries or e-commerce websites.

Content Management Systems not only give websites more interactivity and functionality, they also allow people with few technical skills to get up and running with an online presence. The most popular ones like WordPress, Simple Machine Forums, phpBB, and Joomla are all free to use with varying regulations on how you can modify or transfer use of the software. Each of the programs also has discussion communities built around them where new and experienced users share advice & knowledge with the most common errors and user requests. If a problem pops up, there is a good chance that someone has already posted a step-by-step solution to it somewhere on the web.

As easy as it is to create and initially customize a new website, there is also no limit in how far you can take it. As you install easy to use CMS packages, some of the vocabulary will become a little more familiar and you'll naturally find yourself a little more comfortable with the technical aspects of your new hobby. So long as you keep regular back ups, you can confidently learn new skills by trial and error.