This is a question you will have to address. Many folks just a build a website but do not think out why they are really doing it. As a result they don't take it seriously and therefore they do not get serious results. This makes logical sense right?

A website in and of itself means nothing unless it has visitors and achieves a certain objective. So you have to be clear what you want to achieve as this will help you focus on your research and build a site that can achieve your objective. Quality research will help you build a quality website.

To build a business online you are going to have to build a relationship with your site visitors. You will need to show them how to connect the dots and you can only do this by providing valuable content that is benefit driven.

Furthermore you are going to have to show them solid evidence of how your product or service can help them achieve results. Connecting the dots means moving them closer to their outcome. Once they can follow this and see how it will work for them you will naturally build credibility which will result in you having a profitable website.

As mentioned when you build your site you want to clearly have your visitor's objectives in mind so that you can address their concerns and overcome their objections. If you can help them achieve their goals it will be a win win situation for all parties concerned.

Let's begin with a little history. Many years ago, when the web was up and coming and you needed to be on it, I paid someone to build a site for me. Afterwards, I could say, "Yeah, I have a site, go to -" and then I would name my site a feel a hit of pride. I'd also get satisfaction when my webmaster (if you could call him that; I don't know that I would in retrospect, but that's another story) occasionally forwarded me an email of an interested visitor. My satisfaction was short-lived, as you might imagine. I soon began to understand the power of the web and found the sad reality that my "webmaster" was getting all my emails from my website visitors to be annoying. I had him change this so that the emails came to me. He charged me a one-time fee for getting him to do this.

Okay, so these days it is not quite that bad, is it? Your webmaster or whoever is doing the "web thing" for you isn't charging you for every little service? Excuse me. I'll reserve my rant for another article, or possibly a blog entry.

So anyway, I fired my webmaster. I built my own webpage. I did this - of all things - with Microsoft Publisher. Yeah, well, it worked - in that I was able to build a site and, with some effort, get it on the web. I won't go into why you shouldn't try this, kids, at home. I was at home when I tried it, sure. But I don't suggest building a site with Publisher. It can be done, but don't do it.

One thing that happens - talk about annoying: The site crams all against the left side of the page. There's nothing you can do to change that. You might as well type out onto the web page "Look, Ma, I can create a website using Publisher." Don't do it.

Well, I knew at the time I shouldn't be messing around with Publisher. It's great for putting together a book or something for print. It's not good for websites. I had just been so excited because I had created a downloadable book for lulu.com. Publisher was great for laying out a book. I had so much momentum...

I put the Publisher site up, and thought I had done a pretty good job, considering that everything was crammed up to the left of the screen. I had yet to become a blogger, and I had yet to realize the importance of tagging and so on. All that important "extra" stuff. I'm joking. Writing tags is not extra. It's essential. So is the blog - on the website.

Then I bought FrontPage and a book and... That's all she wrote. I learned FrontPage and I haven't tried anything else out since. Why not? So far I don't need to use the fantastic Dreamweaver that everyone talks about. Oh, I can't do Flash on FrontPage? Uh - yes you can. Easily.

I continue to believe that content is all-important. Not bells. Not whistles. Content. I don't care what kind of a site you are putting up. Well, okay, I wouldn't necessarily use FrontPage for every circumstance. But for you and me, the individual or small company that wants to be up and shining on the web, FrontPage is the clear answer. At least it was for me. As I say, I haven't looked back since.

One needn't learn the bells and whistles. One certainly needn't incorporate dhtml or whatever that code is that will make letters pop and fly about. Old browsers can't see it, and new browsers - mine, at least - don't want to see it.

I have affiliated with companies. That is, I've tried to turn a dollar by putting them up on my site, a link or banner or what have you. Let me say that what I don't like are the banners that flicker and blink and all that junk. If I want the Las Vegas experience, I'll go there.

Just give me content. FrontPage can handle that and handle it well. You want to be able to upload Flash, for sure. FrontPage can do it. You want to be able to get as much information on your website with as few bytes as possible. FrontPage can do this as well as any program. So, I'm happy. Are you happy - yet?

There are many ways to monetize websites for multiple income streams. And this article is just about that. Read on to discover 3 most popular ways to monetize websites made available to you for free.

Google AdSense

Google AdSense is the most popular among all webmasters since it is the easiest monetization plan available online. All you have to do is just add the AdSense code in your web pages to let Google decides what the best possible ad for that particular page is. By the end of the month, you will be paid according to how many clicks you got and how much the advertisers are willing to pay for each click.

The only downside is its earnings potential can be so low since it is at the end of the advertising value chain. But what you can do is continue building more contents (at least 150 web pages) based on your keyword research, optimize each page for specific keywords and market it to the whole wide world. By doing so, you can get maximum SEO benefits and make your visitors keep on coming (and eventually, keep on clicking to your AdSense ads)

Affiliate Program

By joining affiliate programs or through some sort of affiliate networks, you can have the opportunity to sell others' products and earn commissions for each sale. It is just like helping others to sell their products and get paid for your marketing effort. And the major benefits of selling affiliate products are:

• No product development: The owner had created the product
• No sales copywriting: The sales pages are already written
• No merchant account: You don't need to process the order
• No customer service: The merchant deal with any customer problem, not you.

So basically, you are leveraging on others' product to make money online. However, be careful and curious if the affiliate networks are charging you money since most of them appear to be kind of get-rich-quick scam. Nevertheless, you can start with established affiliate network such as Clickbank and LinkShare.

Sponsored Links

Sponsored links are sites that pay for placement in web space, which in this case can be in one (or all) of your web pages. The advertisers are willing to pay for such placement mainly to attract traffic from your website visitors. Depending on the number of visitors, you can charge them a once-off payment or recurring monthly fee. Either ways, you can monetize your website the easily.

In fact, this can be great income sources if your website enjoys high Page Rank (PR) of 3 and above. However, be very careful not to be penalized by Google. If you do, your website can be dropped from Google index since they hate webmasters who sell text links in their website for PR trade. What you can do is to keep your text link ads relevant to your website theme as much as possible so that Google do not find it too obvious.

Therefore, choose a website builder that can cater all of the monetization plans. After all, you don't want to limit your earnings potential due to software inflexibility, do you? After using SiteBuildIt for few years, I found that it has the capability to monetize website seamlessly.