There are a number of different browsers that you must compensate for when designing your webpage's in any format (CSS, tables etc.), some of the most common browsers are : Internet Explorer 6/ 7, Firefox and Safari. The main issues that arise with CSS design is that all browsers interpret CSS differently, for example Firefox does not understand some of the CSS commands that Internet Explorer does and vice a versa.

One of the main issues I have found when designing with CSS is a problem with margins in Internet Explorer 6. I found that when using a float on a div tag that also had a margin set, the margin would actually double and then knock the whole pages layout out. After numerous late nights and an insane amount of coffee I finally found a solution to this double margin bug. By inserting a simple line of code the double margin no longer double ! That solution is as follows, by adding this line of code to your CSS div tag 'display: inline'.

Another problem I have found with CSS in Internet Explorer 6 is a problem when trying to define a div tag that has a smaller size than the base font size. This problem again can be fixed with a simple line of code this time all we need to add is the following line of code to the div tag: 'font-size:0px'. There is also another solution to this problem that should have the same effect, because the div tag auto stretches to compensate for content overflow adding 'overflow: hidden' should also resolve the problem.

Unfortunately I have been unable to cover all of the cross browser issues that you may experience when designing with CSS, but most of the problems that you may encounter can be resolved pretty easily with simple trial and error. Happy designing!

So you managed to get a website up and working. You managed to set up a pay per click campaign. But you have not managed to get lots of buyers, callers, joiners, clickers or whatever it is you were after. You may even be advertising to a niche market, yet your website speaks to a general audience. If you try to be everything to every body these days and you will end up being nothing to anybody. So let's look at how you might make changes to your site to speak to a niche and get some conversions.

News Flash. The general store can't compete with the amazons of the world.

If you try all by yourself to compete with mega mart, you will get lost in the big black wormhole of the internet-- also known as the limp, lame, solitary server for misplaced website owners. That's why you choose a segment or a niche strategy. It offers you an opportunity to carve a market share out of that big giant pie. The trick is to identify the niche market or brand audience who will value the service or product enough to pay for it.

How can you position to a primary target audience ?

Don't shoot at the ocean hoping to hit a fish. You need to follow a plan or niche strategy to develop your website so it speaks to this primary target audience. A website is a marketing tool. So here is a brief outline regarding how you might go about the process of creating a well-positioned, marketing savvy website that is not generic. This is an extremely simplified website plan for positioning to a target audience but it outlines a process that you can follow.

• Define your site- Before you can actually choose the type of software or tool you will need to create your site, you need to first determine what KIND of site you want. Is it a site to promote your business? Or an eCommerce site to sell stuff? Is it a community forum for like minded. You site definition determines which development tools you'll need. A free template might do the trick or you might like to look into ecommerce programs.

• Define your goals- What do you want this website to do for you? Sell? Get additional business? Advertise more high-profit items or services? Serve as a status gateway for your sales and marketing team? Do you want it to be an informational platform that is supported by advertising. Writing down your goals gives you a focus.

• Define your target market- It's not "everyone on the internet". Big companies spend MILLIONS to define their market and create an appropriate strategy. So you need to research the segment of the population who you are trying to reach. If it's teenagers, is it female teens with self esteem issues? Is it teens who are book worms? If you know which segment it is, you can further define the audience and know how to speak to them.

• Define features- These are the features you want on your site. If you are a real estate firm, do you want an amortization calculator? Do you want a venue for people to leave comments? Do you want a slide show, streaming video, audio files? Do you want a schedule of how-to clinics and sign up capability for these clinics? What about registration and payment capability? All of this helps determine the tools you use, the package you might buy the host you will choose. Some hosts are better if you happen to be posting lots of video or audio content for example. Still others offer ecoommerce packages with a higher level of tech support for these customers.

• Target marketing strategy-Your marketing strategy is a plan to reach specific objectives. It does not have to be catchy. It just has to define what you would like the site to accomplish. Example: For instance, you want your computer repair business to cater to home office entrepreneurs who want same-day repair. Your focus is getting computers fixed fast from a remote location and keeping the business person at peak productivity by minimizing downtime. You may also want to get an affiliate cut for spyware you recommend on your website and other products that keep computers virus free and performing smoothly. You want to keep in touch with your market through a newsletter with free tips on how to boost performance and with latest virus alerts. You would like to start offering monthly contracts for being the "IT Department" for the home office entrepreneur and eventually establish yourself as the go-to company for IT services.

Remember to write or use copy that does not focus on yourself or your company, but think strategically in terms of how your product(s), service or company benefits your target market. Then your website should guide them along the path to the action you wish them to take much like a live sales person would do. Plan your website well and it could become one of your least expensive and highest yielding marketing and sales tools.

When creating content for your website, it's best to be careful about where you get your content from, whether it's from a freelancer or from another website. You do not want to get on the wrong side of the law or get on someone's bad books when it comes to their copyrighted work.

Unless you take articles from article directories, you must contact the author and ask for their permission. There is no way around that. Sure, the author would like to receive the free publicity, but it's best to let him or her know before you use their work. It's common courtesy.

I'm a heavy article author and marketer, so I know the tricks people pull to get articles on their websites. Some will include links which don't work, don't include the resource box, or just plain spin my articles into their own by changing the title and leaving everything else the same. I usually don' take much action unless it's a major case, because I've got better things to do with my time, like marketing my business and serving my customers, but others might do things differently. They'll certainly take action if they feel it warrants it.

I can tell you from personal experience; trust is low on the Internet and people are willing to take legal action (my freelancer is doing that just now to someone else who copied her work). So it's best to stay on the safe side and play by the rules. Don't ever plagiarize someone else's work and you'll avoid any copyright issues!