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| MEMBERS: | Entrepreneurs - Who Gets to Keep the Website After You Divorce Your Webmaster?
Attention all business owners! Do you know the answer to this question: Who gets to keep the website after you divorce your webmaster? Just like in a marriage, it all depends on the pre-nuptial agreement (contract). Do you have one? My personal disclaimer: Some of this information may be about legal issues; however this article is not intended as a substitute for legal advice. I am not an attorney nor do I play one on webTV therefore you should consult with an attorney familiar with the laws concerning internet and intellectual property. Ok, now on with the story, the short version. . . Here's the situation, for whatever reason the client decided not to pay their annual bill for web hosting services. Even though there were several attempts to reach the client the bill went unpaid for more than 90 days. As a result, the hosting was cancelled and the site was removed from the server. Several months later the client sent this exact message: "you have my website and I need you to let me know how to get it back, like I said before I paid you money to build it so....? that money had nothing to do with hosting or anything". Just because you paid for the development of your website does not mean you own it. There are Intellectual Property laws designed to protect the creator and to encourage the creator to create. If you hired a company they own the software development and website design produced by its employees. If you hired an independent contractor you must obtain a written "assignment" of the copyright in the commissioned work from them. Most business owners unknowingly give their webmaster complete control over their business website. Even if you don't have a pre-nuptial agreement (contract) or own your website you can still maintain some control. While you and your webmaster are honeymooning be sure you can document the answer to these questions: 1. What software was used to develop the website?
2. How to access the code? 3. Where is the code located on the server? 4. How to change the content?
5. How to create a weekly back up? 6. How to grant access to additional users? 7. How to obtain the master copies of your website design? As a business owner, how many people realize their webmaster is like their spouse? Voluntarily joined for life (or until divorce), not many! Just like in marriage a prenuptial agreement (contract) is a practical solution to dealing with the risks and problematic topic of who gets to keep the website after your divorce.
How To Build A Site That Attracts Visitors
When it comes to building a website you need to build it with one thing in mind and that is your visitors. Your website needs to be structured in a way that makes sense to those that visit it. While visiting your website if they become confused they will merely hit the back button and you will be left with nothing. Your site needs to make sense and as a consequence you need to lay out the content of the site in a clear concise manner. Avoid clutter and make sure that your navigational structure is easy to follow so that they can find what they are looking for quickly and easily. Structure it in a way that they will follow the path that you desire them to follow. Not only do you need to cater to your human visitors but you also need to take care of your robotic visitors. You want to ensure that the search engine spiders can read and understand the content on your site. This will enable your site to become indexed within the search engines faster for your desired keywords. To ensure this happens you need to focus on relevancy as this will help all your visitors. To conclude search for things that you like using the search engines and make note of the sites that you find are helpful in providing the information that you are looking for then use this as an example. This will help you stay focused and provide a good site with good layout and content for your visitors.
Do You Want To Create A Website Or A Business Online?
This is a question you will have to address. Many folks just a build a website but do not think out why they are really doing it. As a result they don't take it seriously and therefore they do not get serious results. This makes logical sense right? A website in and of itself means nothing unless it has visitors and achieves a certain objective. So you have to be clear what you want to achieve as this will help you focus on your research and build a site that can achieve your objective. Quality research will help you build a quality website. To build a business online you are going to have to build a relationship with your site visitors. You will need to show them how to connect the dots and you can only do this by providing valuable content that is benefit driven. Furthermore you are going to have to show them solid evidence of how your product or service can help them achieve results. Connecting the dots means moving them closer to their outcome. Once they can follow this and see how it will work for them you will naturally build credibility which will result in you having a profitable website. As mentioned when you build your site you want to clearly have your visitor's objectives in mind so that you can address their concerns and overcome their objections. If you can help them achieve their goals it will be a win win situation for all parties concerned.
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