Whether you're a blogger or just have a personal web site, you need to know something very important: With just a little bit of effort you can be making money from your web presence. It always amazes me the number of blogs I see that aren't taking advantage of some simple tactics to bring their owner some additional cash. I'm not saying you'll make thousands of dollars a month (although some people do), but even making $10-$20 a month can be a rewarding feeling. This article will introduce you to two of the most common ways of generating additional income from your web site: Pay Per Click (PPC) and Web Affiliates.

Pay Per Click (PPC)

The idea behind PPC is that your site will display ads or links for other web sites. If a visitor to your site clicks on one of the links you will get paid. There are many different PPC options out there, but by far the most common one is Google Adsense. The best part about PPC is that signing up to be a "publishers" (i.e,. one that publishes the ads on a site) is FREE! That's right, you can sign up for a Google Adsense account in just a few minutes and it costs you nothing. Once you sign up you can quickly use the online tools to generate some script code that you add to your web page(s). That's it. Then when a visitor comes to your site they will see context-relevant ads and links being displayed. If one of them catches their interest and they click on it you make money. The amount of money you make per click can vary greatly depending on the content of your site and the link clicked. I've gotten has little as a penny for a click and as much as $3.76 for a click! The great part about PPC is that you really only have a little initial setup time and then you just sit back and wait for the clicks to generate you money.

If you are a blogger and use Wordpress there are several plug-ins available that will allow you to display Google Adsense ads on your blog.

Web Affiliates

The other money generation option I want to present is web affiliates. The world of web affiliates is huge. It seems that almost every business on the Internet offers an affiliate program. An affiliate program is when the business allows other people to market their products or services. If you send them a customer that buys something then the business will pay you a portion of the money or a fixed fee. Just like with PPC, the great part about affiliate programs is that there is no cost to you.

When it comes to web affiliate programs you have two basic paths you can take. You can search out companies that seem to fit with the theme of your site and see if they offer an affiliate program, or you can sign up for an account (for no cost) with a large affiliate marketing company like Commission Junction, Clickbank, Share-a-Sale, and so on. There are certainly some difference between the affiliate companies I listed, but the common feature is that they have already found a bunch of companies with affiliate programs and they provide an easy way to search for what you want.

Once you've found a few companies of interest and established an affiliate relationship with them, you can get links and banners from them. You take the links and/or banners and add them to your web site. If a visitor to your site clicks on one of the links or banners and ultimately purchases something from the company, the company will pay you. This is different than PPC, which pays you just when the person clicks the link. The upside of affiliates is that when you do make money it can be quite a bit more. I have some affiliate relationships that pay over $30 for each new customer that comes from my site. Not bad for just displaying a link or banner!

Conclusion

I hope you found this information helpful and understand enough to get started making some extra money. It really isn't that difficult and you might as well try to make a few dollars from something you're already doing.

Importance of a navigation scheme

One of the most important tasks when developing your website is creating a navigation system that is effective and easy to use. People have a tendency to try to include everything in the navigation tree all at once. Instead they should follow the same process as setting up the structure for the site and break it down in levels. This would be information relevant to the homepage that directs visitors to the main sections of the site. From the main sections of the site, the user gains access to the sub sections containing content pertinent to that section only. Remember to always include links back to the main sections and your homepage on every page in your site. While you are creating your navigation setup, try to look through your user's eyes. Remember, you are the one creating the structure, so you are biased in your opinions. If you think about what someone else might say or do, then you are one step ahead of the game.

As you create you website navigation, make sure that links can be added in the future with no difficulty. You must always keep in mind that your site must be flexible and open to change because it is never completed. All links should be clear and to the point. It makes no sense to have your visitor try to figure out where they are going. They should be able to quickly look for what they want and then access it in a timely and efficient method. There is a better chance of a visitor going somewhere else if it takes too long for them to find the information they are looking for. Your navigation scheme should stick out and be located in a common spot on every page of your site. Consistency allows your visitors to focus on the content instead of trying to figure another navigation system for the same site.

Linear navigation

Linear navigation provides the same capabilities as your forward and back button on your browser. With this navigation style, you cannot jump around and skip pages. Reading a book or viewing a PowerPoint presentations are also examples of linear navigation. As you read through the pages, it makes no sense to jump around or you might miss an important piece of information. People who create sites with this style often are directing the visitor from a starting point to a predetermined end in a step by step fashion. Your links will not allow the user to anywhere other than where you want.

Hierarchical navigation

Hierarchical navigation allows the visitor to go from a homepage to the main sections of your site and then to the subsections. Visitors can travel through your site without any restrictions. This type of navigation ties all the areas of your site together so any page can be accessed from another in as few clicks as possible. Hierarchical navigation is best used on sites that are filled with information and to be utilized like a library.

Sitemaps for navigating through your website

Sitemaps provide a list of organized links to the content of your website. The same way a table of contents tells you what is inside a book, a sitemap does the same for your website. Your visitors are given a one page view of the information structure that your site is based on. Sitemaps are not meant to be your websites primary navigation but more as a compliment to it.

Navigation bars

A navigation bar gives your visitors the ability to move between the different sections of your website. It should be placed on every page of your site and should be consistent as well. Placement of the navigation bar is entirely up to you. The navigation bar can go on the left side of your page because most people read from left to right. It can also be placed on the top of your page so it is the first thing your visitors see. Some people place it on the right hand side of the page intentionally making a visitor browse through content to then be able to navigate the rest of the site.

Theme and navigation links

The theme for a website is created with the way you use color, fonts and images. During the theme creation process, remember to not clutter your pages with unnecessary content that will draw your visitor's attention from the main content. There are many ways to create a theme. One example might be a newspaper look consisting of black and white colors with a plain font. Themes give a website character and often leave a strong visual impression on the visitor. Your website theme needs to be used on all your pages which helps tie your site together.

Navigation

Navigation of a website should be an easy process and not require the visitor to take much time in figuring out how to move through your site. Visitors have come to your site looking for information and should be able to find it easily. If a visitor has to waste time figuring out how to get what they want, they will go to another site. Navigation is not just for people, but search engines as well. Set up the navigation to allow search engines to follow the links to index your entire website. Your navigation scheme should appear in the same place on all pages. When a visitor navigates through your site, make sure they can flow through it. Do not set it up so a visitor has to use the back button of the browser to access another page. Through navigation, your visitor will have access to pages in your site, to other sites and to different sections of the pages on your site. You will need to place navigation menus in more than one area on your pages. There are many good ways to help the visitor move through your site. The most simple is a text link. The next is a navigation bar placed on the top or sides. Another is the use of graphic buttons created to help compliment the overall look of your site. It is always good idea is to include links at the bottom of your page in case someone does not feel like scrolling back to the top. Through navigation, your visitor should be able to get where they want quickly, know where they currently are on your site and be able to access other pages on your site for additional information.

What is PHP?

PHP stands for PHP: HyperText Preprocessor, it is a server-side scripting language, and as the name goes, it is to create dynamic and interactive Websites for your visitors. Maybe you currently make your Websites in HTML? HTML alone cannot create dynamic Web pages, HTML is clearly defined as a static language, as it is always static and mainly is used for structuring (or styling, in some cases) a document (or a Web page, if you like).

What do we mean by server-side scripting?

You may already know, but HTML is a client-side language, so the browser translates the HTML code into "bytecode" that the computer can understand, and so the computer translates bytecode into what we can clearly understand, text, for example. Server-side scripting is a little different, a little bit more added to the story. As with PHP, server-side scripting languages have an interpreter inside a machine, that translates the code (in our case, PHP code) to HTML code (that the browser can understand), and then the same process will take place with the browser translating the HTML code to bytecode, and so forth. With server-side scripting languages, you don't need anything adding to your browser or computer, as the interpreter inside the machine that hosts the particular Website does most of the work.

What's the fuss with server-side scripting languages, then?

The thing that makes server-side scripting a must nowadays is because it can generate dynamic Web pages, but what do we mean by dynamic Web pages? Well, imagine you wanted to start a forum, and you used HTML. Okay, you used a form to submit the data and it is sent to your e-mail address, and you have to edit the static Web page every time you want a new post added. That, to me, would be the most annoying job of creating a Website. However, with PHP (or any other server-side scripting language, for that matter), can be completely automated, and you'd not have to edit your file even once! The thing that PHP does, is sends the form data to a different page, saves it in "pre-defined" variables (things that store a value), and using something called a "while loop" that continually loops all the posts saved in the Web page - and that's it! PHP stores the posts in a MySQL database (something that holds data, if you like, like member accounts, etc) and uses that as long-term memory.

But if we're talking about server-side scripting languages, what makes PHP different from the rest? Well, simply put, PHP is probably the best thing that has come into the server-side scripting genre. If you have heard about other scripting languages like Perl or ASP/ASP.NET, you'll come to find that they are extremely hard to learn from. Put it this way, the majority of Web developers that use ASP.NET, for example, are those who have come from a different programming background, like have known VBScript, or other languages that's in relation to ASP.NET, the same with Perl. The difference between PHP and the rest, is PHP is incredibly easy to learn, especially for the newbies towards this industry, and PHP has took several steps to ensure an easy introduction to those newbies to the world of programming. Let's do an example, lets see which is the easiest to understand, out of PHP, VBScript and Perl, by doing a simple "Hello World" program, that outputs text to a Web page:

PHP:

echo "This is some text that'll be shown in a Web page...";

VBScript/ASP.NET:

Response.Write("This is some text that'll be shown in a Web page...");

Perl:

#!/usr/bin/perl

print "content-type: text/html nn";

print "This is some text that'll be shown in a Web page...";

Okay, now I am not going to say things like "well, obviously PHP is the easiest to understand" - as obviously, we all have different preferences, but what I can say is, that they all do the same thing. Which seems the most logical to you? In my opinion, the two most logical ones for me is PHP and VBScript/(ASP.NET).

Now it's up to you which one you want to go ahead with, experiment which one is best for you, after all, we all have dfferent tastes.

Good luck!

Below are a few resources to get started with PHP:

# - w3schools.com

# - php.net

# - mysql.com