Just what is a 301 Redirect?

There seems to be a lot of confusion as to what to do when you move, delete, or want to redirect incoming web traffic from an 'old' web page to a 'new' web page. A 301 redirect is the most efficient method for web page redirection from an old web page to a new web page location. There is also some confusion as to how to handle the complete move or redirection from one web domain to another web domain. According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."

How to Set Up a 301 Redirect

Depending on your web environment, there are several methods to set up a 301 redirect. A 301 redirect is not that hard to implement and it should preserve your search engine rankings for that particular page or web domain.

.htaccess 301 Redirection

The .htaccess file needs to be placed in the root directory of your old website. In this example, we are redirecting incoming web traffic from an old domain to a new domain.

Options +FollowSymLinks

RewriteEngine on

RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

The .htaccess file is the most common method used for 301 web site redirection.

PHP 301 Redirection

You would place this code in a file at the old location.

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new_location.com" );?>

IIS 301 Redirection

• In Internet Services Manager, you need to right click on the file or folder you wish to redirect
• Select the radio button titled "a redirection to a URL".
• Enter the redirection web page
• Check "The exact URL entered above" and the "A permanent redirection for this resource"
• Click on 'Apply'

That is all there is to it.

There are other methods in addition to set up a 301 redirection which include coding for ASP, ASP.NET, Java, CGI, Cold Fusion and Ruby on Rails. The above are the most common that I've encountered. When set up correctly, a 301 redirect will preserve your search engine rankings when it is necessary to move files around or switch, or consolidate, domain names.

As the Internet continues to grow in popularity and billion of users access it a day endlessly surfing one website to another, a relatively small but significant percentage of those people are creating their very own websites. Statistically, there is an average of one hundred thousand new websites per day. With so many websites being created per day and so many more potential visitors to attract, to know just how many visitors your website is pulling is important to know for any webmaster. That's where a good performing, reliable and dependable website counter comes into play. No one wants to be given bad information and having a website counter that generates inaccurate data will do just that.

So which website counters are reliable? Which ones are dependable and trustworthy? Well now that you know that not every website counter is worth placing on your website, to find a good one you must look the company or the organization that created the website counter. There are many website counters that are created by no name, incredible people, companies and organizations. Just because those people offer a website counter for free, does not mean that it is reliable. It could be just free junk. Look at the website, the company, the people who are offering the website counter and make a judgment call on whether it is wise to use their website counter. A free website counter should not automatically make you want to use it. So what is the best website counter? One of the most reliable and most trustworthy website counters available so far is the Google Analytics service.

Google Analytics is the best website counter because it is very reliable, dependable and trustworthy. It will give you accurate data and it is very user friendly. Its no coincidence that Google Analytics is owned and operated by Google incorporated. If you didn't know, Google is a search engine and so much more. Google is one of the most wealthiest and credible corporations on the planet Earth. With billions of dollars rushing into their wallets per year, Google is a massive empire with worldwide respect. So with so much at stake, will Google risk their respect by creating an average service such as Google Analytics? No, if they are going to create a service available for the general public, then they are going to give it their best. With billions at their disposal and endless resources, Google is more than capable of creating an amazing service. Google Analytics is also so much more than a mere website counter, capable is of giving you various stats at a click of a mouse.

How long on average are your visitors staying on your website? Don't know? Google Analytics can tell you that a so much more. In fact with so much information, Google Analytics can get slightly confusing. But with a dedicated support team just waiting for your questions, Google Analytics quickly propels itself into a legendary service. Also with full video tutorials like GlyticVideos, anyone can master the Google Analytics service overnight. Ah and I almost forgot, did you know that Google Analytics is 100% absolutely free? But to be able to fully use Google Analytics you have to master the service. That's where GlyticVideos comes in. After that, all I can say is, checkmate.

How's your website, then?

I'm not asking whether it's a good site or not, but what its performance is like. Is it slow to load? Does it have problems with certain web browsers? Occasionally you'll find that code working perfectly on, say Internet Explorer, doesn't work with Firefox. And vice-versa. Any coding problems?

How should I know? Who... who cares? I hear you ask.

Because it's important. You only have seconds -- tenths of seconds, even -- to make an impression on people who come to your site. If the site isn't working, has dead links or some old code that doesn't work and leaves the site with blank areas, you can bet your life those lovely, potential customers will click away at the drop of a pixel. And more than likely they'll be clicking away to the welcoming site of one of your competitors.

Wake up and smell the Mugicha! After reading this post you no longer have any excuses for not knowing. There's a website I often turn to when I want to see how my own site is doing, performance-wise. It makes for uncomfortable reading sometimes, because it doesn't hesitate to tell me stuff I don't particular want to hear -- the site's too heavy, too many images, too many elements, you've failed at life, you're a bad, bad person... et depressing cetera. But it's well worth it.

I have no connection whatsoever with the owners of the site and this isn't an affiliate link, so click in confidence. Here it is:

http://www.websiteoptimization.com/services/analyze/

Put in the full address of your website and have a look at what it says. Pretty eye-opening stuff, eh? You didn't realise it was that bad, did you?!

I'm not particularly interested in contacting the owners of the site to ask for their optimization services, but the results I get when I check my site are very interesting. Useful, too. Oh, and completely free. Check it out.