Websites are unquestionably the most overlooked means of marketing for local, owner-operated businesses. It is a verifiable truth that every business owner NEEDS a website. In this article, I will explain why every business needs a website and how a business owner can go about obtaining one.

A website is the most important thing that you can invest in to guarantee that your business competes and thrives among the many competitors inhabiting your particular market. An online presence is the most efficient and economical way to reach more people who are seeking exactly what you provide. Furthermore, it will ensure that your business will accrue the profits it should. Possessing an online store, if you are selling products, is the smartest and easiest way to conduct business across the globe. Anyone can acquire a website and it is strikingly affordable compared to other marketing techniques like costly advertising, Yellow Page listings and the list goes on and on.

In today's market, running a small business of any kind has never been so competitive. Even specialty markets can have an abundance of competitors in the immediate vicinity. By having an online presence, you earn respect, create a sturdy foundation, enable enhanced communication, and reach a larger customer-base. The possibilities of success escalate once you have a website!!!

It is very likely that you have encountered your competitors online. You observe their nice website that reaches many more consumers than businesses who are lacking the one thing that we should never be without - A WEBSITE.

It is much easier to have someone visit your website, than to drive to your store to see what you have to offer. Everything they need to know can be conveniently located on your website and even a way to purchase the product (which is optional of course, but extremely recommended).

Now that you understand the importance of having an online presence, here are a few things that you should consider:

Constructing Your Website

A properly developed website permits your prospective consumers to gather the information they require from the solitude of their own home. There are a few questions that you should ask yourself when deciding on what content to include on your web site. For example, what questions are frequently asked about your product or service? And how, precisely, is the best way to explain that question on your website to clarify it to a potential consumer? This is the information that needs to be accessible on your new website. If you have a Frequently Asked Questions (FAQ) page, directions, how-to's, etc..., then customer phone calls will be minimal compared to not having an informative website. Let the website give customers' everything they need to know about your product, how to order, and all other information that may be relevant to your product or service.

Target Market

Visualize yourself as a customer and study all the information on the site. Investigate all the content, its relevancy and importance. Furthermore, ensure that it is attractive enough to catch the attention of visitors who might have inadvertently entered your website. Your target market is any person willing to purchase your product or service. The website should have appropriate information and be regularly maintained for optimal performance.

Visual Aids

There should be visual aids on your site that visually explains your product or service. If you are an artist and are selling your artwork, then you should have photographs of your artwork so prospective buyers can observe what you have to offer. Endeavor to construct the site to be an eye-catching, fun and interesting site that will attract visitors' attention. A visually appealing website will be more successful than an amateur site because visitors will be more attracted and, consequently, become more interested in your product or service because you have caught their "eye".

Competing in Today's Market

To stay on top of an ever-growing market, most business owners try to keep tabs on their competitors and employ professional marketing specialists. By doing so, they ensure that their business will stay competitive and retain the customer-base. Search Engines generate about 95% of all visitors to websites. Your marketing focus should be directed towards optimizing your site with the search engines to increase your keyword rankings. As your keywords begin increase in rank, then you will notice that your traffic will begin to increase.

Benefits of Having an Online Store

Ebay isn't the only venture that thrives on the internet. Small business owners are finally discovering the power of the worldwide web. Do you have a product that can be shipped? If so, you are the perfect person to obtain an online store. A website can handle everything from attracting potential customers to your product, to accepting credit card payments directly from your website, and to answer all of your customer's questions about shipping times, prices and information about the product. Having a website can also reduce printing costs normally associated with store catalogs, brochures, postcards, and the countless other methods of advertising from the past.

A website promotes a professional image for any business. Customers anticipate businesses to already have a website and more customers are reaching for their mouse to explore a business service or product prior to purchasing. A website can even help a home business acquire and maintain a professional image.

Having an online presence by acquiring a website is a lucrative approach to promote your business. Websites do not cost a lot of money to develop and will definitely be worth the small investment. A small business owner could easily spend thousands a year just to be in the local Yellow Pages. Bearing in mind that you have the chance to reach millions of prospective consumers, getting a website is a profitable method of reaching your target market.

For further information about web development, internet marketing, search engine optimization, or to speak with a professional, then please visit:

© 2008 by Terry Dunford

http://americreations.com

I am using the time I alloted today to work on the real estate investor marketing in the Learn To Be Rich on-line game to lay out a framework of the steps we need to follow to get this new feature implemented into the game.

First, I will need to access the Php MyAdmin control panel and manually add in some of the sample types of marketing so that I begin to play with those with my test player in the game. My intention is to add 3 or so different ones like classified ads, bandit signs and door to door flyers.

Next, once I have those three in the database, I will need to add some code so that there is a chance each turn to learn that from our in-game Marketing Consultant. This includes adding the type of marketing to that players database table as something that is available. It also includes making sure that it shows up on the Real Estate tab as something you can work on.

Once I have it in the players database table, I need to add the code for the player to be able to modify how much to spend each turn on that type of marketing.

Next, I will need to write the code to determine the number of new houses that appear for you to look at based on the marketing you are spending money on.

Once I have this basic system working, then I will go back and add more types of marketing and tweak the interface to get the right balance in the game.

So, that is the plan right now to make the game have that new feature for modeling the marketing to find motivated sellers.

Attention all business owners! Do you know the answer to this question: Who gets to keep the website after you divorce your webmaster?

Just like in a marriage, it all depends on the pre-nuptial agreement (contract). Do you have one?

My personal disclaimer: Some of this information may be about legal issues; however this article is not intended as a substitute for legal advice. I am not an attorney nor do I play one on webTV therefore you should consult with an attorney familiar with the laws concerning internet and intellectual property.

Ok, now on with the story, the short version. . .

Here's the situation, for whatever reason the client decided not to pay their annual bill for web hosting services. Even though there were several attempts to reach the client the bill went unpaid for more than 90 days. As a result, the hosting was cancelled and the site was removed from the server.

Several months later the client sent this exact message: "you have my website and I need you to let me know how to get it back, like I said before I paid you money to build it so....? that money had nothing to do with hosting or anything".

Just because you paid for the development of your website does not mean you own it. There are Intellectual Property laws designed to protect the creator and to encourage the creator to create. If you hired a company they own the software development and website design produced by its employees. If you hired an independent contractor you must obtain a written "assignment" of the copyright in the commissioned work from them.

Most business owners unknowingly give their webmaster complete control over their business website. Even if you don't have a pre-nuptial agreement (contract) or own your website you can still maintain some control. While you and your webmaster are honeymooning be sure you can document the answer to these questions:

1. What software was used to develop the website?

• Exact name
• Version
• Software website

2. How to access the code?

3. Where is the code located on the server?

4. How to change the content?

• Graphics
• Text

5. How to create a weekly back up?

6. How to grant access to additional users?

7. How to obtain the master copies of your website design?

As a business owner, how many people realize their webmaster is like their spouse? Voluntarily joined for life (or until divorce), not many! Just like in marriage a prenuptial agreement (contract) is a practical solution to dealing with the risks and problematic topic of who gets to keep the website after your divorce.