Web development encompasses various activities related developing a website. The importance of building a web presence in today's times is immense, triggering rush by people and organizations to own websites to make themselves visible on the internet. This in turn has driven the need for web development software and tools that give competitive advantage to its users. Now the ubiquitous questions are

• How expensive is web development?
• How much I need to PAY for building my webpage or website?

There are a wide variety of web development products being sold by different vendors that cater to all your web development needs. But they do come at a price and often we are either not in a position or simply not willing to pay the price. We are always looking for a cheaper alternative. Better still - Can we get it for free?

Yes, we can - The same features and facilities as commercial web development software are available for free as feature rich Open source web development tools. Open source software offers us several advantages the most important of which are -

• The software comes free of cost.
• You can redistribute and share for free.
• You can modify source code to suit you own requirement or enhance it.

Are you someone who is vying open source web development?

Since web development is such an important and strategic area the need for open source software is even more important. This gives you freedom for creativity and experimentation while not denting your pocket with huge expenses. FORTUNATELY there are loads of free open source web development tools and software available that can satiate the need for a great looking web site by getting you the right tools to build it for free.

Here are some open source web development products one can try:

• Aptana 0.2.7 - An html/JavaScript editor intended for development of dynamic web applications. It provides integrated java script debugging and is excellent tool for ajax development.
• Bluefish 1.0.5 - It is a good tool for experience developers and has Unicode support.
• Drupal- It is a very good open source Content Management System.
• IceBB 1.0-rc6 - It is a feature rich bulletin board/forum software. It has a WYSIWYG ( What You See Is What You Get) editor and provides Unicode support
• Joomla 1.0.13 - One of the best CMS (content management system) available. It allows you to build professional websites with lot detailed customizing options.
• Liferay Portal 4.4.0 - It is high quality portal software allowing you to get started quickly without much effort with manuals.
• Mozilla SeaMonkey 1.1 - SeaMonkey has all the regular internet application needs in own package. It has a web-browser, email, a newsgroup client, HTML authoring program and IRC chat client all under one package.
• Nucleus CMS 3.24 - This complete blogging tool allows publishing and maintaining your blog.
• Nvu 1.0 - It is a Web development system initially intended for Linux, but now available for windows too. It has a WYSIWYG editor.
• OpenLaszlo 4.0 - it is an open source web development platform whose main function is generating flash files and AJAX/DHTML to be used on websites.
• OpenSTA 1.4.3 - It is a distributed software testing architecture whose main feature is web (HTTP and HTTPS) performance and load/stress testing.
• SilverStripe 2.1.1 - It's a content management system based on PHP.
• Umbraco 3.0.1 - It is a content Management system based on ASP.NET giving full support for AJAX framework and gives u capability to maintain your website with latest web technology standards.

Go Ahead, Try these wonderful open source web development tools and build your dream website now.

As you know we are all fond of the easy things in life. We all like the path of least resistance. The easier we can find our way the better for us. The more complicated something appears the less we understand it and as consequence the less we like it.

With this in mind we need to approach the building of a website in a way that will avoid all of the above. Your website will need to be laid out in a way that understands the visitor's needs and addresses them clearly and concisely.

The question then becomes how to do this? When considering what subject to build your site around you will need to start your research on the forums relative to the topics of choice. For example if your passion relates to golf then you will need to visit forums where this subject is discussed.

Here you will need to look at what questions are being asked and where the people posting to this forum are having difficulty. Then you will need to get engaged and try and help. Here is how you could do this. Create a signature that links back to a free blog that asks the question "what is the biggest problem you face when it comes to golf"

On your free blog you could ask other questions. Your blog then can have a form where people can submit their questions. Of course you would need to offer them something to do this that will help their game and of course you will need to offer it for free.

Based on this you will be gathering actionable intelligence relative to your target market. With this information you can then build a website that addresses these concerns and provides a product that you are either affiliated with or that you have created yourself.

Now that you have this information you can build a real website that can generate a real income in multiple ways. You will want to build a site that is structured properly for the search engines and one which is easy to navigate for your visitors.

To conclude if you lay the groundwork properly then the rest will fall into place.

Ten years ago you could include a hit counter on your website and announce proudly that your site was doing "very well" as soon as the number reached 100,000. The current process is not nearly as simple or straightforward. The internet works in complicated ways that have evolved to solve a number of small problems. Consequently, concrete statistics are often difficult to obtain. If you believe the number of online visitors is a reliable indicator to gauge the popularity of your site or the potential sales of your product, you should consider the following:

1. Hit - Every time a user requests a file on your site (a page, not a picture or link to another site) it counts as a hit.

2. File - When a file or page is actually sent to the user, it counts as a file. Files normally outnumber hits, but neither is very useful in measuring traffic. Any IP can request all of the files on your page several times in one hour without any actual involvement from the user.

3. Impressions - This is a concept that has existed in advertising for many decades. For example, a 2-page magazine advertisement counts as one "showing of a creative concept". This equates to one impression every time a reader sees it. If your web page contains five small banners, you could have 10,000 page views, but 50,000 impressions.

4. Page Views - Almost everyone believe this is the most important traffic statistic. This term simply refers to the number of times any particular page has been viewed. This metric can be useful. However, values can often be over-inflated and should always be considered in conjunction with unique visits.

5. Visits & Unique Visits - A visit is simply logged every time a remote IP requests one of your pages for the first time in a timeout period. A unique visit is usually defined as "one visit per IP per day", regardless of timeouts.

The above are all very important metrics, but understanding them properly is key. The best way to decide how your site's traffic is performing is by creating a formula. If you know what you are doing, you can develop your own formula. However, there are plenty of effective formulas currently available. A basic idea of how to evaluate your traffic involves reviewing monthly averages, unique visits and page views. This will give you an idea regarding how many individuals visit your site, how many pages they view, and how long they remain.

A basic formula from MarketingExperiments.com would be:

C = 4M + 3V + 2(I-F) - 2A

This formula shows that conversions are a product of motivation (M), value (V) and then the friction (F) elements minus the incentives (I). This will help you determine how many customers are likely to purchase your product. However, you need all the values first! You can purchase online analytic tools or download them for an upfront or monthly fee. All of them can return useful data to a webmaster.

If you are not an expert webmaster, or you do not understand many of the technical intricacies of web traffic, you should download Google Analytics. This is one of Google's new free products, and all you require is a GMail account and a web site. The program provides easy to read analytic data in a web-based form for your website. This can make it easy to determine which metrics would be most useful for analyzing your online traffic.

Michael Ehlert
RevUpYourWebBusiness.com