I've done quite a bit of research into web analytics lately, and I have found a couple of things. Google analytics Is a great tool, but it cannot be the only tool an organization relies on. Because it is a purely JavaScript based, it is unable to catch browsers that do not have JavaScript enabled, this includes the search engine robots, some hand held devices, as well as a percent of users that manually turn this off. That being said we need a tool to parse the log files from the server and to give us information about these users, as well as providing us with "on demand" stats where as Google's stats are next day. The server logs also contain a wealth of other information that we are collecting automatically, so we might as well take advantage of it.

I have come to the conclusion that we need to use Google Analytics but we also need a tool that reads the server logs. There are quite a variety of tools that would fill this need. Google recently purchased Urchin who's web analysis product runs Google analytics, costs about $3k and will work with the Google Mini, Urchin also gives the ability to read logs from server software other than IIS (like apache, the software used for open source applications) .

Urchin will be releasing another version shortly, and this will be the first release since the Google buyout. Another option is WebTrends Analytics it costs about $4k. It Like Urchin will read both IIS and Apache logs, and has a web interface for users. The last product is NetTracker, it runs about $4k for the software, and another grand for support. it was recently bought out by Unica. The administration of netTracker is not the smoothest, and the support seems to have declined on quality since the buy out.

When it comes to building a website you need to build it with one thing in mind and that is your visitors. Your website needs to be structured in a way that makes sense to those that visit it.

While visiting your website if they become confused they will merely hit the back button and you will be left with nothing. Your site needs to make sense and as a consequence you need to lay out the content of the site in a clear concise manner.

Avoid clutter and make sure that your navigational structure is easy to follow so that they can find what they are looking for quickly and easily. Structure it in a way that they will follow the path that you desire them to follow.

Not only do you need to cater to your human visitors but you also need to take care of your robotic visitors. You want to ensure that the search engine spiders can read and understand the content on your site.

This will enable your site to become indexed within the search engines faster for your desired keywords. To ensure this happens you need to focus on relevancy as this will help all your visitors.

To conclude search for things that you like using the search engines and make note of the sites that you find are helpful in providing the information that you are looking for then use this as an example. This will help you stay focused and provide a good site with good layout and content for your visitors.

Many offline businesses had taken their earnings potential to the next level after introducing their products and services in the Internet. But mind you though, despite the fact that some of them works tremendously, most just failed to attract new customers.

Why they failed and how they succeed? Continue reading to know what it takes to build a profitable website.

Great Content That Have Good Demand

Web surfers are looking for information which then drills down to the solutions. It is your job; as the business owner, to identify their problems and give them the best possible solutions. For example, a couple from US is planning for romantic honeymoon in Italy but not sure which place they should go. If you owned a five star romantic hotel in Italy, they are your potential customers already.

After doing some keyword research, you might want to write about "Romantic Places in Italy" which include all the romantic activities, nice shopping malls as well as pictures surrounding those places. You might also want to offer some romantic packages for them so that they don't have the hassle of managing the honeymoon themselves.

Results? The couple will be more than happy to pay for all the services you provide. Isn't that great?

Building Trust and Deepen Relationship

People buy from someone they trust. This especially true for online purchases since there are so many scams out there. Therefore, you have to bridge the gap with your potential customers as well as your previous consumers so that they will buy the products from you now and thereafter; and not from anybody else. Result? You can keep your loyal consumers and grab the potential customers from your competitors; both at the same time.

It's like killing two birds with one stone. But how?

First of all, provide friendly and personal information about your offer through great web contents. You can write some tips or techniques that will make their job much easier. Secondly, communicate with your customers & potential consumers through monthly ezines or newsletters. You can do this by using auto-responder.

Generate Targeted Traffic For New Customer

You can't expect your website to generate enough income of you don't put effort to market it. Having said that, not all kind of traffic will do, but super-targeted traffic will help. Targeted traffic is visitors that are interested in what your website is all about. This can be a couple looking for romantic places, family looking for great places during summer vacations or maybe some business person who has meetings in Italy. All of them can be your targeted traffic.

But how to entice them to visit your website?

You can advertise your business using Pay-Per-Click methods, such as Google Adwords. Besides that, you can sponsor some banners in other related websites or forum space to introduce your offer. Last but not least, you can use articles to attract them via article marketing. Either ways, you must keep your marketing effort to gain highly targeted traffic to your website.

You might have to spend thousands of dollars to buy tools to build business website but if you are on tight budget, consider buying Site Build It since it offers all the tools required (Keyword Research Tool, Auto-responder, Website Builder, etc.) under one package.