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| MEMBERS: | Simple SEO Web Site Development Tips
So, you've bought your domain, got some hosting. Now what? You need to make sure that your web site is as friendly as possible to the search engines so that they send you some traffic. This process is called "search engine optimization" or SEO for short. It is probably the most important - and most neglected - part of web site development. Here are some tips to help your SEO web site development. 1. Don't use frames Frames may help you to control the layout of your site but they are a nightmare as far as the search engine robots are concerned and will make it difficult for your site to be crawled by the search engine spiders. 2. Make sure there's text on your pages This even goes for the page featuring that expensive Flash movie that you're currently forcing visitors to your site to watch (or more likely press the "skip intro" link). Search engines don't know what's written on images or animations. They can only read text (the images search is their best guess based on the text on the page and the video search is based on the description of the video). So make sure they have text to read! 3. Separate style and content This means using CSS as much as possible to control the layout of your pages. That way the spider can read more of your content if all the "this is how it should look" stuff is self contained in its own CSS file. The biggest snag with this is that CSS needs to be really well written if it is to look nice at different screen sizes, on different browsers and with varying amount of text on the page. Test at least in Internet Explorer and Firefox and play around with the width of the browser to see how well or badly your site copes. 4. Use a title tag HTML design programs are good at putting in really generic titles such as "Page 1" or "Home Page" but they're almost certainly not what you want the search engines to think your site is about. Change the title to something meaningful. If possible make your title catchy and make sure it's short enough to be completely displayed when the search engine results are shown. This is basic SEO but you'd be amazed how many people don't do it. 5. Put in a meta description tag Despite what you may read, the description tag is useful. It isn't often taken into account when Google or whoever decide which results to show, which is why some people say it isn't important. But it's normally used as the extract that's shown below the blue clickable link to your site. So if it says "XYZ home page constructed with Dreamweaver" instead of something interesting, that's what will likely show up below your title. And if it's blank, you're giving the search engines free reign to put whatever they want there. 6. Keep it simple Spiders like simple. Despite all the advances in the internet, they're fairly dumb and the easier you make it for them to understand what your site is about, the more they will reward you.
Learn How To Design and Build Websites With Dreamweaver
If you are considering building your own website and do not know anything about building or designing websites the fast way to learn is getting involved with a tutorial of some kind. Learn from somebody that already knows how things are done and just follow their examples as you start building your website. There are two way to go, you can find a e-book Dreamweaver course or a Video course where Dreamweaver is explained. Both ways will work it all up to you to find the best way that will help you get started the fastest, I have included a few mistakes that you want to avoid when building your first website with dreamweaver. 1) Splash pages Splash pages are the first pages you see when you arrive at a website, normally with a big image or something like this. These pages does not make much sense when building your site as you always have to keep in mind how does navigation works for my visitors and how does search engines like Google see my page. So if you can avoid it do not make a splash page as your index.htm page. 2) Banner advertisements If you want to make money with your website, then AdSense will make the most sense for your users, banner ads takes up a lot of space and history tells us that people do no click on them. So don't waist your space on banner ads. 3) Clear navigation Navigation on your website is very important for your customers but even more important for your search engine ranking. By making easy 1-click navigation is a must on all pages. If your customers do not know how to navigate your site people will not see what you want them to see. So forget flash and drop down menus 4) Clear indication of where the user is When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"! 5) Avoid using audio on your site People will leave your site if they get loud audio from your site and they have to jump to turn down their speakers so avoid audio on your site. So use the Dreamweaver tutorial to learn website building and saves alot of money by doing it yourself. Even if you don't know HTML or anything about building your own website you can learn it really fast by using an online tutorial.
Creating Your Small Business Website - The Simple Truth
Your Small Business Website doesn't have to be a challenge. You'll be able to get it up and running without a professional web-designer, you'll be able to describe you're unique value proposition, and you'll have an offer waiting to bring in business that already believes your solution is the correct one for them. One of the biggest myths about creating a website is that you have to use a web-designer. Designers can bring a great service, but your goal is to make information available and to interest clients in your products and services. To leverage this, you should look for a templated site. Simply put, that means you pick out a predesigned website and make a few customizations that are appropriate for your business. Usually you have hundreds of choices from which to choose. Then you add your images, upload your logo; and more importantly use your voice to communicate. Quick and dirty in the world of websites can be worth more than you ever thought. Give them a reason to pick your business over the competition. Price isn't the only comparison people are looking for. And sometimes you don't want to compete on price-it limits your audience. Do some research on your clients. How do they search for your product or service? Are you saving people time and stress? Could your value be in the way you integrate with something they are already doing? Formulate your 'sweet spot' in the industry and broadcast it. This is the one piece of information that you can't afford to not include on your website. Make it the central message and use your features and benefits to back it up. State your offer! You've got their attention now make them an offer. So often a company puts so much energy and effort into their website, but they forget to ask for the sale. Whether you are selling products or services, you must give them explicit instructions about their next step. Should they sign up for a newsletter? Download a report? Call for an appointment? Customers love simple directions for the next step. Present your features and benefits and then drive them into a sale. Otherwise you're leaving money on the table. So you've made the offer. They identify with the features and benefits, but how do they know that this is really for them? You need to offer proof. This could be a video on youtube demonstrating the actual benefit or perhaps testimonials from your customers. This is big because you've led them down the path of searching and research. Make sure they know that they have chosen correctly. You ease their mind and add third-party credibility to your site's visitors by including statements from like-minded customers. Many times small business owners are fearful of their website. They don't know what it requires to set up a website or what it needs to include. Taking action can be as simple as finding an easily editable templated site that you can quickly customize, broadcasting your unique value statement, asking for the sale, and providing credibility from others. Erase the fear and profit from your small business website.
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