Web site builders are online tools which anyone can use to build a professional looking Web site without programming and have it hosted instantly. No software to buy, no code to learn, all you need is to be a little Internet savvy and know how to click your mouse.

Most business owners today know that having a web site is an essential component of marketing. In the past, the choices were to hire a professional web designer, hire a local teenager to create a site for mall money, or learn to do it yourself. Often the last two options, which were the least expensive, were how small businesses had to go. The results are often not what businesses need to grow, reach, and impress new potential customers.

If you operate, manage or are the owner of a business, you surely must realize the increase in e-commerce taking place today. Many businesses find themselves searching for the best way to increase their exposure on the internet, and for most a website is the first course of action. As most businesses operate on firm budgets, finding cost effective solutions are usually one of the first thoughts when looking to make new purchases. When it comes to creating a website there are many affordable software programs that can produce professional results. Business software should be capable of handling your needs today and in the future. Business are always changing, adding new products, changing or removing old products, offering specials, having sales, etc. By choosing a business website builder over a professional web designer you will be able to make changes to your website whenever you want to. Another benefit is that you will be avoiding the high costs associated with developing the website and costs for making any necessary changes.

Website Builder tools advantages to you are increased revenue, cost control, caters to the large demand existing for web designing in the SME sector and can increase the client base without adding to your overhead. The advantage that your customers gets is a professional quality website, up and running in minutes and a User friendly and easily customizable interfaces and gives a complete website with all its frills and features and Sleek and attractive professional designs.

As more and more people are starting their own small/home business many are finding that having a website is an important factor to consider. When one starts to consider building a website, especially the novice, many questions arise including.... can I create a website myself or should I hire a professional?

Hiring a professional is a great way to go if you can afford to. Although there are several things to keep in mind: how much will it cost; how much will ongoing maintenance cost; what will changes cost; how long will changes take, etc. As a result, many people opt to build their own website and begin searching for software that can easily help them.

As you start searching for an easy web site builder, there are some factors that you should take into consideration so that your new software will serve you now and the future.

One of the first things to consider is your computer ability. If you despise computers and software and find them confusing and frustrating then building your own website can be quite a task, one that you may not want to finish. However, if you enjoy working with computers and learning new things or if you just have the patience to stick with it, then building a website is within your grasp. If you still feel that you want to build your own site you should choose software that is easy to use and user friendly.

There is quite a variety of easy web site building software on the market today. In addition, some of the software available today is very expensive, geared more for the professional web designer, and come with a huge learning curve.

A very important factor to consider, one that will vastly improve the ease of the program, is whether or not it includes a WYSIWYG editor. WYSIWYG stands for "what you see is what you get" and if you purchase a product with this feature you will be creating your website in an environment similar to a word processor - so if you are comfortable using a word processor creating a website shouldn't be too much for you.

In the past, the options for small businesses to get a site developed have changed dramatically. There are now sophisticated "site builder" tools available to small business owners, bundled with many web hosting packages. By using templates, and a content management system to manage updates to the site, it became easier to set up and maintain a web site, and many development companies have canned this functionality, for a fee. Hosting providers are increasingly offering tools to automate the web site building process, and with good reason. This new option has many benefits, as long as the business owner recognizes that there are trade offs and limitations to getting a web site this way.

One of the biggest attractions for site building tools is the cost. It won't necessarily cost less to get your site this way, but it does provide a way to spread the cost over time.

Many people are concerned with building their own website, fearing boring designs and complexity. However, it is now becoming apparent that there are many custom web site builder software products on the market that promise dynamic layouts, professional templates, and user friendly web design tools. The professional web designers know there are a few more things to know, but sometimes they find some irony in the fact that web developers, in their quest to improve and better the web, have made themselves "optional". Most site building tools today are very robust, making it simple to add forms, searching, maps, guest books, calendars, and a whole variety of elements to a web site. Even better, the hosting company sometimes offers an entire suite of services - the site builder, email marketing, search engine optimization and statistics, all in one package along with the hosting.

So, why would anyone hire a professional? First, the site building tools, though increasingly robust, often lack in design and layout flexibility. For example, they might depend on a standard layout that has a banner across the top, menu down the side. If you want to have your navigation across the top and perhaps a sub banner under it, you might not have that option. Many businesses have already outgrown their first or second site, and want something customized to their business. Since all site builders differ, it is possible that you could want features and functionality within your site which is not available within the system. Still, some site builders support development languages like PHP, making it possible to customize the site with the help of a programmer. Some site builders include ecommerce, but they do not all do it the same way. A few utilize PayPal® - but not credit cards. Some use a proprietary payment processing service and won't accommodate anything else. The bottom line is that it is important to look at sites that were built using the tool you're considering and research all of the features that are included; to be sure that everything you want to do is possible.

There is also a possibility that the service will require you to keep some branding on the site telling people that you used their tool. This is more common with the free site builders - which pay for themselves by putting ads on your site. If your goal is to build a business web site, it's really not worth sacrificing your professional image by getting something free, which screams CHEAP.

A tool can make things happen - but if you don't know what to make happen, it is either a useless tool or a dangerous one. There is a learning curve to knowing how to present information online (called information architecture in the profession), as well as for using the site builder. In other word, the fuller featured the tool; the more there is to learn. If you aren't familiar with color theory, use of typography, information architecture, navigation and interface design, page layout and design, you can potentially make something that will hurt your business more than help it. So, unless you are already computer and web savvy, figuring out all the features within your web hosting and site builder package can be time consuming and frustrating.

Fortunately, there are ways that a small business can take advantage of these new options and still create a functional and professional web site. One way is simply to take the time to research the available tools, and find the one that has the most features and flexibility, meeting your functional requirements. In other words, spend the time to learn the things a seasoned pro would bring to the table. The internet is a massive library of "how to" information, where you can literally teach yourself anything - and with enough time spent, you could potentially learn how to layout information, what colors and fonts work well together, how to conduct your marketing online and optimize the site for search engines.

Another approach would be to hire a professional designer simply to get you "off the ground" by handling the administrative set up of your new site package, creating the look of the site and developing the initial structure. That person could also teach you how to manage the content and make changes by yourself going forward. This middle ground approach ensures that your site benefits your business and makes a good impression. Depending on whether you use an editing tool or a site builder, you may still be able to take advantage of "pay as you go" pricing and the easy content management features of a site builder.

The first step for a small business owner thinking about having a web site needs to be an honest assessment of how much time, money, talent, patience and computer savvy he or she has, with a clear understanding of the available options. Once this is determined, any small business which needs to be online can be.

In addition, most dynamic website building software programs incorporate other useful tools that aid in the construction of a impressive site layout. Many programs include an html editor, text editor, and a WYSIWYG editor, making it easy for the novice or professional to achieve great results. There are many important factors to consider when purchasing an html editor / website builder. On of the most important benefits, in my opinion, is selecting software that can handle your ever growing business, today and in the future.

AJAX is a cross-platform technique that can be use on different operating system and web application based on JavaScript and DOM. It is a powerful approach of web application technique using client-side scripting to exchange data with the web server. This means that with AJAX, web pages increases interactivity and faster responsiveness of user interface by having an independent communication with the server. Gone are the traditional ways of web browsing whereby a new page communicates with each user's request. This creates dynamic web application user interface that renders effective usability of every desktop applications. AJAX primary purpose is to increase the web page's interactivity, speed, functionality, and usability.

Ajax, by definition, is not technology. In fact, it is an application of several technologies. Ajax incorporates several existing web application like XHTML and CSS for standard-based presentation; the Document Object Model for dynamic display and interaction; XML and XSLT for data interchange between the server and the client; the XMLHttpRequest to exchange asynchronous data with the web server; and the use of JavaScript as the core code for running AJAX application.

To understand AJAX, first we must know how the traditional web application works. The classic web interface trigger an HTTP request back to web server. The server then process and retrieve data before returning an HTML page to the users. This process as a model for hypertext medium makes technical sense. But as web application evolves this process does not make the user interface more interactive and practical.

AJAX, on the other hand, eliminates this problem. AJAX speed up the loading of any web application with the use of intermediary between the user and the server called AJAX engine. This adding of another layer application of eliminates the start-stop-start-stop nature on the web. The browser loads an AJAX engine at the start of session.

The AJAX engine allows the user interface and the application to interchange data asynchronously-independent of the communication to the server. So the interaction between the user and the web never slows down, no point of waiting for the server to do something.

AJAX is a powerful technique that grows exceedingly as web application. That is, AJAX is now part of the guiding principle as web 2.0 flourishes and become a practical reality. With the power of AJAX, many of the business and marketing web site are integrated with AJAX application server platform now. Most of the major products of Google such as Gmail, Google Maps, and Google Suggest are employing AJAX application. Other web services like the photo-sharing application Flickr, Amazon's A9.com, and the new Yahoo! maps depends on AJAX. The application of AJAX comes from simple function to the most complex program like Google Maps.

As the Internet continues to grow in popularity and billion of users access it a day endlessly surfing one website to another, a relatively small but significant percentage of those people are creating their very own websites. Statistically, there is an average of one hundred thousand new websites per day. With so many websites being created per day and so many more potential visitors to attract, to know just how many visitors your website is pulling is important to know for any webmaster. That's where a good performing, reliable and dependable website counter comes into play. No one wants to be given bad information and having a website counter that generates inaccurate data will do just that.

So which website counters are reliable? Which ones are dependable and trustworthy? Well now that you know that not every website counter is worth placing on your website, to find a good one you must look the company or the organization that created the website counter. There are many website counters that are created by no name, incredible people, companies and organizations. Just because those people offer a website counter for free, does not mean that it is reliable. It could be just free junk. Look at the website, the company, the people who are offering the website counter and make a judgment call on whether it is wise to use their website counter. A free website counter should not automatically make you want to use it. So what is the best website counter? One of the most reliable and most trustworthy website counters available so far is the Google Analytics service.

Google Analytics is the best website counter because it is very reliable, dependable and trustworthy. It will give you accurate data and it is very user friendly. Its no coincidence that Google Analytics is owned and operated by Google incorporated. If you didn't know, Google is a search engine and so much more. Google is one of the most wealthiest and credible corporations on the planet Earth. With billions of dollars rushing into their wallets per year, Google is a massive empire with worldwide respect. So with so much at stake, will Google risk their respect by creating an average service such as Google Analytics? No, if they are going to create a service available for the general public, then they are going to give it their best. With billions at their disposal and endless resources, Google is more than capable of creating an amazing service. Google Analytics is also so much more than a mere website counter, capable is of giving you various stats at a click of a mouse.

How long on average are your visitors staying on your website? Don't know? Google Analytics can tell you that a so much more. In fact with so much information, Google Analytics can get slightly confusing. But with a dedicated support team just waiting for your questions, Google Analytics quickly propels itself into a legendary service. Also with full video tutorials like GlyticVideos, anyone can master the Google Analytics service overnight. Ah and I almost forgot, did you know that Google Analytics is 100% absolutely free? But to be able to fully use Google Analytics you have to master the service. That's where GlyticVideos comes in. After that, all I can say is, checkmate.