Did you know that your css code could be slowing down your website? Did you also know that there is a free solution out there that can help you optimize or reformat your css code for speed and readability? This article is going to explain the benefits of optimizing your css code and the reasons why all web designers should be doing it. First we need to take into account the 2 reasons why you would want to reformat your css: readability and optimization.

Readability

Having nicely formatted css that easily readable is very helpful when you are developing a site. Most of us (me included) can get pretty sloppy when in a hurry to develop code, and a formatter can really help out to make it more readable.

On development teams where both Macs and PCs are used, sometimes line breaks are not read correctly across platforms and your css can end up all on one line. A formatter can help get your code looking pretty again.

Optimization

The opposite of readability is optimization. One problem with CSS is that it can get pretty file-size heavy when designing with it - especially on complex layouts. Optimizing your CSS will strip out all unnecessary characters and leave your CSS lean and mean.

Optimizing css is great to do once you've finished your site and don't plan to work on the design very much anymore.

The css formatter is a great tool because it can do both! You can format for readability while you are designing, optimize when you go live, and reformat it for readability if you ever need to work on it again. It's really a 'win win' thing to do.

Websites are unquestionably the most overlooked means of marketing for local, owner-operated businesses. It is a verifiable truth that every business owner NEEDS a website. In this article, I will explain why every business needs a website and how a business owner can go about obtaining one.

A website is the most important thing that you can invest in to guarantee that your business competes and thrives among the many competitors inhabiting your particular market. An online presence is the most efficient and economical way to reach more people who are seeking exactly what you provide. Furthermore, it will ensure that your business will accrue the profits it should. Possessing an online store, if you are selling products, is the smartest and easiest way to conduct business across the globe. Anyone can acquire a website and it is strikingly affordable compared to other marketing techniques like costly advertising, Yellow Page listings and the list goes on and on.

In today's market, running a small business of any kind has never been so competitive. Even specialty markets can have an abundance of competitors in the immediate vicinity. By having an online presence, you earn respect, create a sturdy foundation, enable enhanced communication, and reach a larger customer-base. The possibilities of success escalate once you have a website!!!

It is very likely that you have encountered your competitors online. You observe their nice website that reaches many more consumers than businesses who are lacking the one thing that we should never be without - A WEBSITE.

It is much easier to have someone visit your website, than to drive to your store to see what you have to offer. Everything they need to know can be conveniently located on your website and even a way to purchase the product (which is optional of course, but extremely recommended).

Now that you understand the importance of having an online presence, here are a few things that you should consider:

Constructing Your Website

A properly developed website permits your prospective consumers to gather the information they require from the solitude of their own home. There are a few questions that you should ask yourself when deciding on what content to include on your web site. For example, what questions are frequently asked about your product or service? And how, precisely, is the best way to explain that question on your website to clarify it to a potential consumer? This is the information that needs to be accessible on your new website. If you have a Frequently Asked Questions (FAQ) page, directions, how-to's, etc..., then customer phone calls will be minimal compared to not having an informative website. Let the website give customers' everything they need to know about your product, how to order, and all other information that may be relevant to your product or service.

Target Market

Visualize yourself as a customer and study all the information on the site. Investigate all the content, its relevancy and importance. Furthermore, ensure that it is attractive enough to catch the attention of visitors who might have inadvertently entered your website. Your target market is any person willing to purchase your product or service. The website should have appropriate information and be regularly maintained for optimal performance.

Visual Aids

There should be visual aids on your site that visually explains your product or service. If you are an artist and are selling your artwork, then you should have photographs of your artwork so prospective buyers can observe what you have to offer. Endeavor to construct the site to be an eye-catching, fun and interesting site that will attract visitors' attention. A visually appealing website will be more successful than an amateur site because visitors will be more attracted and, consequently, become more interested in your product or service because you have caught their "eye".

Competing in Today's Market

To stay on top of an ever-growing market, most business owners try to keep tabs on their competitors and employ professional marketing specialists. By doing so, they ensure that their business will stay competitive and retain the customer-base. Search Engines generate about 95% of all visitors to websites. Your marketing focus should be directed towards optimizing your site with the search engines to increase your keyword rankings. As your keywords begin increase in rank, then you will notice that your traffic will begin to increase.

Benefits of Having an Online Store

Ebay isn't the only venture that thrives on the internet. Small business owners are finally discovering the power of the worldwide web. Do you have a product that can be shipped? If so, you are the perfect person to obtain an online store. A website can handle everything from attracting potential customers to your product, to accepting credit card payments directly from your website, and to answer all of your customer's questions about shipping times, prices and information about the product. Having a website can also reduce printing costs normally associated with store catalogs, brochures, postcards, and the countless other methods of advertising from the past.

A website promotes a professional image for any business. Customers anticipate businesses to already have a website and more customers are reaching for their mouse to explore a business service or product prior to purchasing. A website can even help a home business acquire and maintain a professional image.

Having an online presence by acquiring a website is a lucrative approach to promote your business. Websites do not cost a lot of money to develop and will definitely be worth the small investment. A small business owner could easily spend thousands a year just to be in the local Yellow Pages. Bearing in mind that you have the chance to reach millions of prospective consumers, getting a website is a profitable method of reaching your target market.

For further information about web development, internet marketing, search engine optimization, or to speak with a professional, then please visit:

© 2008 by Terry Dunford

http://americreations.com

Website Accessibility means the website accessible to all the users in the web including visitors with disability. Many website owners know that their website is available in the internet for visitors to access information but possibly may not know whether their website is easily accessible and even be unaware about Disability Discrimination Act (DDA).

According to Disability Discrimination Act (DDA), all the business should make their services accessible to disabled users. There is also a section in DDA which addresses that if a business offers an online service, even the information is on a single page, then the business is responsible for making an effort to make this information accessible to disabled users.

All new websites that are designed and developed should now follow the W3C (World Wide Web Consortium) and Web Content Accessibility Guidelines (WCAG) against which the accessibility of the website is measured. But when the website is found isn't complaint, then anybody can sue you legally, if they want to.

By following these guidelines, you enhance the professional look of your website, provide access to visitors who previously had not no choice, thus increasing your business prospects and finally not to forget, your business is legal.

Some basic Guidelines to increase the accessibility of the visitors

Validate HTML and CSS: To check if the HTML and CSS used is valid, W3C validator can be used. It is necessary that websites are checked as the validator automatically tells you about any errors and accessibility issues in the web pages.

Image and alternative text: For browsers which don't support images, alternative text can be used to explain what the image is about as the user will only see the text.

Resize font text: Most of the internet browsers use Internet explorer to search for information. If the size of the text can be increased by choosing the font size to the largest then it means that your website is accessible to visitors.

Use of Java script: Websites are not easily accessible when java script is disabled. Mostly people have the java script support switched off, if that's the case then make sure that you use the Java script sensibly and unnoticeably.

Check for the following,

1. Website is accessible without the use of a mouse

2. Website has a Sitemap

3. Website has link text relevant to the content (blind users use tabbing while browsing websites from one link to the other)