First of all, what is a Content Management System?

A Content Management System, or CMS for short, is an application designed to facilitate the creation and management of content.

So, do you need a CMS?

Whether or not you may need a CMS solution depends on the size of your website, the amount of traffic you receive, your skills as a webmaster, the number of users who will be adding content to the website, and many other factors.

Website Size

The content of a large website can be very difficult and tedious to maintain if a content management system is not used. Most CMS solutions will store the content in a database in an organized fashion. The administration interface of the CMS should provide an easy way to manage the content.

On the other hand, a CMS solution for a small website may be overkill. A website with a small number of pages is easy to maintain, but may need a content management system solution as it grows.

Website Traffic

The amount of traffic a website receives can be a significant factor in deciding whether or not to use a CMS. Static html pages have always been the fastest loading, whereas dynamic pages need to be compiled or pull information from a database. The processing behind these operations can add time to the loading of the page. It is important to consider the amount of processing that takes place behind the scenes in a content management system. Fortunately, there are many lightweight CMS solutions these days for high traffic websites.

Webmaster Technical Skills

A content management system can be an easy solution for a webmaster who lacks the necessary skill set to create their own website. Most CMS solutions contain a WYSIWYG (What You See Is What You Get) editor. The editor allows for the creation of website content without HTML or other website specific knowledge.

There are many templates available which can be easily installed in many content management systems. Some of these templates are free and some come with a small cost. Another solution to creating the look for your website would be to hire a website designer. This can come with a significant cost, but you'd be getting the exact look and feel you want for your website.

Website Users

In many situations, a website will have more than one content provider. In this case, it may be beneficial to consider a content management solution, as a good CMS system will have the ability check in and check out content. The purpose of check in and check out is to prevent more than one user from editing the same content at the same time. Multiple users on a static website can create many problems with content updates without the help of a CMS system.

Conclusions

There are certainly other factors to consider in whether or not to use a content management system, but hopefully the information contained above will help you in making an informed decision.

Before you build any website it is important to sit back and think about exactly what you want to achieve. This will help you to stay focused on your objective.

Now I am going to presume that you want your site to make you some money. Wile it is nice to make money if this is your only objective you may face many challenges ahead. The reason is because you may find the level of motivation may dwindle if you do not start making money quickly.

What I want to emphasize is simplicity. Keep it simple. Do not over complicate the process. To create and effective website you need to understand why people use the internet.

Our main goal when we go online is to get information for one reason or another. This may be for research or entertainment purposes. However the premise remains the same. One way or another your site will need to provide content relevant to the individuals search. This content can be provided by audio, video or written means. The fact is that it has to be relevant in order to be effective.

We all know how we feel when we find what we are looking for. This builds credibility and as a result the recommendations you make will be followed which means you will make money.

The bottom line is that we all want results and desire to achieve a certain outcome. You need to know what your visitor's wants and needs are then address it and provide solutions. Communicate with your visitors in a way that makes sense to them and provide logical steps that they can follow.

As for the technical aspects of building a site the good news is that there are many website building software tools out there that can help with this even if you have no technical knowledge. So don't sweat the small stuff.

A part of web development is copywriting. Excellent copy means it has to be appealing to both readers and to search engines. This combination will help websites to rank highly. A problem occurs when there are space constraints to a site, page layout requirements or other issues.

Because appealing to both readers and search engines is so important, you don't want to sacrifice one for the other. Adding a big block of copy to the middle of a page may not be the best answer, however, if a page needs content, adding a couple of sentences to the bottom of each section is a good option. Your copy will still be readable and the additional content will appeal to the search engines.

There are some things to remember when writing content for a website.

• Web users are active. One click and they have left your site. If they don't see a reason to stay, they won't. There is a 10 - 15 second window available to capture a visitor's attention.
• The longer the text is, the less likely they are to read it. With long text, they will skim it, if they bother to read it at all.
• Web users don't believe in hype. If you want a web user to believe you and to believe in you, you must back up your claims.

Four questions must be answered on each page:

• What am I doing here?
• How do I do it?
• What's in it for me?
• Where can I go, next?

If your design and navigation isn't obvious, then you need to explain it in the copy. Most visitors will not take the time to figure this information out. If a first time visitor cannot find their way around your site, they will likely never come back.

Unless your visitors are expecting to read something on your page, don't expect that they will read more than one or two lines of copy.

Understanding your copy is as important as length. Don't make the copy so complicated that it is difficult to comprehend or make it so the customer will have to think about it because they won't.

What this means is you want to convey one key idea in just one or two lines. Don't try to add a third line because if you say too much, then even the first idea won't penetrate. If your site needs more content, break it down into sections that are one or two paragraphs each. Say what you want to say in the first sentence and then expand the thought into the paragraph. Use meaningful headers. Most people will only scan the headers to the paragraphs and not even bother with the copy on the page, unless it is something that appeal to them. It is better to write only one or two lines with links to another page with the longer copy.

Even when users are expecting to find text heavy content, don't expect they will take the time to read all of it. Longer copy doesn't have to be as abrupt as shorter text, but it needs to be as easy to read.

Make your copy clear, but not boring. Lively writing with an unassuming voice is best. Boring writing will turn your reader off and nothing you say at that point will make it through.