As you know we are all fond of the easy things in life. We all like the path of least resistance. The easier we can find our way the better for us. The more complicated something appears the less we understand it and as consequence the less we like it.

With this in mind we need to approach the building of a website in a way that will avoid all of the above. Your website will need to be laid out in a way that understands the visitor's needs and addresses them clearly and concisely.

The question then becomes how to do this? When considering what subject to build your site around you will need to start your research on the forums relative to the topics of choice. For example if your passion relates to golf then you will need to visit forums where this subject is discussed.

Here you will need to look at what questions are being asked and where the people posting to this forum are having difficulty. Then you will need to get engaged and try and help. Here is how you could do this. Create a signature that links back to a free blog that asks the question "what is the biggest problem you face when it comes to golf"

On your free blog you could ask other questions. Your blog then can have a form where people can submit their questions. Of course you would need to offer them something to do this that will help their game and of course you will need to offer it for free.

Based on this you will be gathering actionable intelligence relative to your target market. With this information you can then build a website that addresses these concerns and provides a product that you are either affiliated with or that you have created yourself.

Now that you have this information you can build a real website that can generate a real income in multiple ways. You will want to build a site that is structured properly for the search engines and one which is easy to navigate for your visitors.

To conclude if you lay the groundwork properly then the rest will fall into place.

Selecting a domain name - Domain name provides an identity to a website. It confirms your space on the internet as it denotes the name of your website that is entered by a user in search box to land on your site. For instance- yahoo.com, sujivan.org, usa.net and so on. Usually the user should opt for a domain name that ends with .com, .net or, org. These are the most common extensions used by the surfers. Many companies offer domain names at discounted rate, so keep an eye on online discounts if you want to purchase domain name at discounted price.

Web Hosting - Every website that is being launched requires a web hosting for database support and web application. Many service providers offer free web hosting service, this should be avoided and instead go for companies providing this service by taking some nominal monthly fees. Otherwise chances of the host offering free web hosting to put up their banner on your site is there which may prove harmful for your business. If the user does not have much traffic they can go for shared hosting and when increases switch on to solo web hosting traffic.

Website design and development- Next step is to hire a professional web designer to design your site. Take a note that the designer should have knowledge of HTML which is basic requirement for web designing. If you desire increased traffic to your site make sure that it is pleasant looking, fast downloadable and dynamic. Once web design part is complete then move for website development. Hire a professional web developer to develop advance functionality of your website.

Content creation - Content management and creation is one of the most important aspects of any website. It can be considered as heart of any site, as relevant information, goals, objectives, discussions, etc fall under the content category. Can you imagine any website without content? Not possible, it's the backbone of every site whether personal or commercial. The content should be to the point and relevant, devoid of any grammatical errors.

Search engine optimization - To get increased traffic to your website, it is essential that it is visible in first or second page of major search engines like Google, msn and yahoo. This can be done by search engine optimization of certain keywords that the user is likely to enter in the search box. Higher rank in the search engine lands more visitors at your website. You can hire an SEO expert or give this work to your web development company who has this facility.

Thus these were certain essential key steps for starting up a successful website. These are followed by other website enhancing tools like online marketing, multimedia designs, graphics, flash, ecommerce, database application, logo design and website maintenance.

The key element to your success is you. It is what you do today that will determine whether you succeed or fail. Beyond that it comes down to consistency. It's what you do every day that will bring results. Sporadic efforts here and there will not yield success long term.

So your first objective is to figure out what you are going to build a site around. Write down your interests and various topics that may be relative to those interests. Once you have a list then its time to start researching.

The key to effective research is focus. Focus can be achieved by understanding what your objectives are and what can help you achieve those objectives. As you know you need traffic to your site to have any hope of making money. No traffic means no money.

So you will need to research markets that have a high level of activity online. The ideal scenario is to find keywords that get searched a lot and have little competition. With that said you have to be careful.

Competition in actual fact is good because it means that there is money to be made in that market. So what you need to do is find ways to enter the market using less competitive keywords yet still be able to generate income relative to the main keyword.

For example with weight loss there are many ways to enter that market without going after the main keyword. Example; lose belly fat, or lose weight by eating healthy foods and so on. I think you get the idea.

Once you have the keywords that you can compete with you will then need to build your site using each keyword to build a page around. You will need to structure your web pages so that you get the right keyword density.

To conclude there are lots of site builders out there to help you with this. The one I had the most success with was site build it. They cover all of the above and also take care of the hosting. This way all you have to do is engage in your passion.