Looking for a way to attract more attention to your website? Offer a fresh face and new content on a regular basis and you'll find people will check back to see what's new and you'll have a tool to measure what attracts and what doesn't. Here's how to do it.

Your website homepage is your front door through which online browsers come to visit your business. Static, never-changing content is no more interesting to a returning visitor than a book they have already read. To keep your audience captivated and coming back you need to make your home on the web inviting and interesting.

Present a Dynamic Home Page

One way that you can present changing home page content is to design ten to twelve unique pages with different content and then rotate them every month. Take a couple of weeks to design different ideas and images. Create page promotions that include a message that is timeless or that has a seasonal or timely announcement such as "Holiday Specials." When you consider different features for your home page and when it should be placed you're forced to look closely at at your marketing strategy over a one year period. This will save you a lot of time since you then won't have to think about your content through the year. It also allows you to plan your offers and gather the necessary content.

A web developer can put your home pages on a rotating script or use an automatic timer. You can then rotate your home pages to highlight a new tip every month or to promote a featured product. The home page of your website is much like the front cover of a magazine. People want to see a home page that has different photos and content at least every month, preferably every week. You won't want all of the content of your website to be featured on the page as this will overwhelm your website visitors. So choose one or two features to highlight each month. The rest of your website content should be well organized within the rest of the pages of your site. When you're ready to update your home page you simply grab content from your internal pages. This way you're not having to create new content. You're just reorganizing your existing content so that it feels new to your visitors.

Don't Change Your Home Page Too Often:

Even though you want your website to be new and dynamic you also don't want to change it too often. People take comfort from their favorite websites and want them to be familiar. If you change your home page too often or too much you may create confusion or give people the feel that someone else has taken over your site. You could also compromise your positioning in search engines. So maintain some consistency.

When you make changes to graphics or content it shouldn't make a major change to the way your website looks and feels. Regular visitors should be able to find the same information that they've always found on your home page and in the same place. As a rule, the headers and navigation tools on your page shouldn't ever change without a complete redesign and announcing that to your visitors. Change content and images with other content and images while maintaining the sites original functionality. Home pages that are consistent lend a feeling of comfort to users. If your customers learn to expect consistency they'll also learn to rely on your quality customer service. If you're a small online business, gaining your customer's trust is your most important step to success.

The Benefits of a Flexible Home Page

A flexible home page lets you test your off line marketing efforts. Before you spend money on a magazine or newspaper ad you can test it out on your website. You'll be able to see how people react to the ad. It will let you determine which featured products attract the most interest. You can also determine which graphics generate the most attraction. Web analytics software (Google Analytics is great and free to use) can provide you with this type of information. It will help you obtain marketing data that is detailed and precise. You can see which graphics people have clicked on as well as what web page they were on just before they left your website.

Once you've mastered the technique of updating your home page, while at the same time keeping the core content the same, you'll be well on your way to recognizing the benefits of a flexible home page.

I think the biggest mistake many of us make when we set out to build a website to make money is not to think out clearly how we are going to achieve this under our given set of circumstances.

We immediately jump on whatever bad wagon promises the best opportunity and hope to be able to achieve the same results. While hope is always nice it is action that will bring results. This is why it is imperative at the outset for you to figure out what you are prepared to do and how you are going to go about doing it.

For example list your strengths and what you are comfortable doing. Then you are going to look for ways and opportunities that will compliment your strengths.

If I had done this years ago I would have been a lot more successful. What I did instead was jump on the latest greatest opportunity, then when I would get the material I would be disappointed because many of the techniques listed where not in my field of expertise.

For example it would involve me having to cold call people to make sales and this is something I hate to do. So your first objective when setting out to build a website is to build it around a subject that you have some relationship with. Basically something that interests you.

Start out broad and be prepared to be taken down different paths that may yield more positive results in other words do not be too ridged.

Research is critical the more time spent researching the better your chances of success. Visit forums relative to your topics of choice and see what people are looking for - then with this information start to structure your site.

There are many site builders out there that can help. The one I used took care of the hosting and also helped me to market the site. This was very helpful especially starting out.

To conclude figure out what you want to do then be prepared to be adaptable based upon what the market demands. Then build a site that addresses their needs and provides solutions and you will make money.

AJAX is a cross-platform technique that can be use on different operating system and web application based on JavaScript and DOM. It is a powerful approach of web application technique using client-side scripting to exchange data with the web server. This means that with AJAX, web pages increases interactivity and faster responsiveness of user interface by having an independent communication with the server. Gone are the traditional ways of web browsing whereby a new page communicates with each user's request. This creates dynamic web application user interface that renders effective usability of every desktop applications. AJAX primary purpose is to increase the web page's interactivity, speed, functionality, and usability.

Ajax, by definition, is not technology. In fact, it is an application of several technologies. Ajax incorporates several existing web application like XHTML and CSS for standard-based presentation; the Document Object Model for dynamic display and interaction; XML and XSLT for data interchange between the server and the client; the XMLHttpRequest to exchange asynchronous data with the web server; and the use of JavaScript as the core code for running AJAX application.

To understand AJAX, first we must know how the traditional web application works. The classic web interface trigger an HTTP request back to web server. The server then process and retrieve data before returning an HTML page to the users. This process as a model for hypertext medium makes technical sense. But as web application evolves this process does not make the user interface more interactive and practical.

AJAX, on the other hand, eliminates this problem. AJAX speed up the loading of any web application with the use of intermediary between the user and the server called AJAX engine. This adding of another layer application of eliminates the start-stop-start-stop nature on the web. The browser loads an AJAX engine at the start of session.

The AJAX engine allows the user interface and the application to interchange data asynchronously-independent of the communication to the server. So the interaction between the user and the web never slows down, no point of waiting for the server to do something.

AJAX is a powerful technique that grows exceedingly as web application. That is, AJAX is now part of the guiding principle as web 2.0 flourishes and become a practical reality. With the power of AJAX, many of the business and marketing web site are integrated with AJAX application server platform now. Most of the major products of Google such as Gmail, Google Maps, and Google Suggest are employing AJAX application. Other web services like the photo-sharing application Flickr, Amazon's A9.com, and the new Yahoo! maps depends on AJAX. The application of AJAX comes from simple function to the most complex program like Google Maps.