Website development is not magic, and it's not as difficult as some people would like you to believe. The many companies involved in SEO or Search Engine Optimization are correct in stating your site must be "optimized" for the search engines in order to get higher search engine rankings. What they would like you to believe is this is all very technical and sophisticated, and therefore it justifies the prices they charge for their services.

What is in fact highly technical, sophisticated and developed by absolute geniuses, are the search engine algorithms used to rank sites as the "bots" crawl the millions of sites and bring back information. But you need to understand one thing clearly. The search engines are ultimately looking for only one result - fresh content that will be exactly what people like you and I want when we do a search.

When I made my first attempts at website building, I researched everything I could about website development and how to get my website ranked in the top 10 and then using all the technical tricks and tools to make the search engines happy and rank my site high. You can guess what happened...nothing!

The only way you could find my site was for me to actually tell you my URL. Needless to say, I had very little traffic. Then it hit me, why am I trying to outsmart the brilliant people at the search engines who continue to update their search technology on a daily basis? I realized there has to be a better website development method, and went looking. Face it, with out the search engines ranking your site highly; all your work will be for nothing, because your site will be invisible!

I was very lucky to find a company name Site Build It. I signed up with them for $300, and it was the best investment I have made yet in my online adventures. The folks at SiteSell are always on the cutting edge of everything e-business. They've helped tens of thousands of people launch successful Web businesses with SBI!.

I went through their 10 day course and read every page and watched every video. They quickly pointed out the basic misconceptions people have about website development and building sites that are ranked highly by search engines and how to avoid them. What they made clear to me can be summed up in one phrase used often in their course..."content is king!"

You start your website development with a concept or theme, a subject you are passionate about, a subject you believe you can make into a business. Then you do keyword research about your subject to find out how much search activity there is about your subject on the search engines. You also look at what keywords have the highest search demand versus websites supplying that information, and the resulting gap or surplus. When you find gaps, this means there is demand for information about those keywords, and an opportunity for your concept.

Then you build content rich pages around those keywords, and guess what. That is exactly what the search engine algorithms and "bots" are looking for...CONTENT! But you must never forget the most important part of equation will be the humans that will be reading your pages, so as they say in the training - Keep it real! You must write as your having a conversation with someone sitting in front of you.

If website development is magic, then the magic boils down to three key principles.

• Your website must have a theme that you are knowledgeable and passionate about.

• You must understand you will never outsmart the search engines, and the search engines rankings are based on good content around a specific theme and keywords.

• You must keep your human readers in mind as your first priority and develop your content for them.

Keep these basic principles in site at all times and then, and only then, you will get the results you want -- traffic and increased sales!

India is developing at rapid pace and in this fast changing scenario, this country is becoming a major center of information technology. Today the world is viewing India as the next major hub of world-class web solutions to improve and increase their online businesses profit to a large extent. India's software and web development market is booming and gaining its attention for offering excellent offshore web outsourcing services.

Establishing its global presence, Indian IT industry is expected to be worth USD 1.2 billion and making this nation as the most preferred choice for gaining best and cost-competitive web development activities. In past couple of years Indian IT firms have demonstrated their high ability by offering quality software and web development services on global arena. Apart from quality, many Indian software firms have proved their skills and modern methodologies to deliver ultimate solutions for various business requirements.

After having a close look it has been found that with the development of the internet, many new and diverse areas in web development have been opened in India. India as a new destination is actually becoming a new hot bazaar for offering all kinds of web solutions. Factors like low cost manpower, communication facilities, sheer focus on quality and extensive technical knowledge are some of the essential factors that have led the growth of web development. If we compare the present scenario of outsourcing web solution, one main factor that gives India an edge over other countries is this nation has a large ratio of trained brains who deliver better results with their knowledge base. Indian IT professionals have the potential to provide quality work and meet deadlines.

Many top multi-national corporations have understood the benefits of cost-effectiveness of the Indian software market and are similarly astonished by the class of service provided. Apart from this, some of the major top corporations are transmitting their assignments to India to get the superior result within a restricted time frame. The successful story of Indian software development market is also contributing towards escalating the living standards and economy of the country.

It is estimated, that with the pace of globalization the concept like outsource web and software development is going to rise in the next few years. Experts of the market research industry feel that the future and scope of outsourcing various software or web development services is bright and India is definitely one of the emerging names that rank high in IT and web service sector. Web and Software outsourcing India is now setting new milestones, and today many organizations from all across the globe are stepping towards India to get most consistent web solutions and software services.

The greatest breakthrough of the Web 2.0 age is the advances made in web page coding. Previously, an interactive web page would require you to click on the control to trigger the action, then the request would be sent to the web pages server, and you were stuck waiting for the page to reload. This is an inconvenience on your part, as you are stuck waiting. Similarly, if you are the owner of the webpage, it is an inconvenience to your users to have to wait. Furthermore, if you are offering your services or products, you are losing potential customers and gaining downtime on your webpage.

But AJAX, which stands for Asynchronous JavaScript and XML, is a new type of web coding technology which allows you to create an interactive website that does not need to reload and communicate with the server every time an action is taken. For you as a web page owner, this means faster loading times for your customers, as well as more interaction with the page on the end users' side.

AJAX uses a combination of Java, XML, HTML, and CSS coding, all rolled into one to create a unique and interactive web pages.

Are you wondering where AJAX has been employed on the Web? Ever used Google Maps? Google Maps allows you to drag the map, zoom in and out, as well as set markers on the map without the need to bee constantly interacting with Google's server.

If you want to create a unique and interactive webpage with less loading time, allowing your members to view more in less time, AJAX coding is the way to go.