Web development encompasses many stages i.e. Planning, Analysis, Web design, Implementation, Promotion and Innovation. Each of these stages requires use of different sets of tools and professionals with varied skill sets.

Planning and Analysis don't require as many software tools as the experience of the web master or project director. They need working knowledge with all aspects of server and database. Familiarity with Operating Systems and the Internet server applications are required. Experience with IP networks, programming languages and database development are also essential. The two most common Operating Systems used are Windows NT/2000 and Unix, although many also use Linux. Most commonly used Internet programming languages include PERL, CGI, ActiveX, ASP, and Java among others.

In the next stage of Web designing, tools such as HTML Meta tags, JavaScript, CGI, Macromedia Flash, Macromedia DreamWeaver and Adobe Photoshop are used. Web templates, graphic designs, photographs, texts, clippings, audio and video are also included, as per the requirements. Flash helps in animation that gives an identity to a website. Visual Basic is the most common language for scripting and SQL with other database engines are used for database management on the website. To create Search Engine Optimized content, tools such as Overture are used. Once the most popularly searched words in your industry are identified and short-listed, the content creators write content using these search words. This ensures that your website lists high in the search engines and directories.

In the Implementation stage, the website is implemented and tested on various browsers. Any functional errors, if found, are corrected. The Promotion and Innovation stages, help in marketing a website. Pay-Per-Click Search Engine Promotion, Loyalty Programs, Email Campaigns and Online Games are some tools used for website promotion. Tools such as site statistics software and reporting from site searches let you know what exactly your visitors are looking for. The content and marketing strategies are then adjusted accordingly. A website also needs to be maintained and continuously evaluated and updated with respect to content, presentation, layout and technical aspects.

Use of good web development tools ensures that your pages have good content, Meta tags, a high link popularity score, appropriate keywords and visual appeal. Although web development tools are essential, it also takes a seasoned team of programmers, graphic designers, content creators, consultants and marketing staff to work in tandem to create a technically sound, visually appealing and highly functional website. A well-planned site, apart from being high in functionality, is also easy to re-design or alter, at a later stage.

Let's begin with a little history. Many years ago, when the web was up and coming and you needed to be on it, I paid someone to build a site for me. Afterwards, I could say, "Yeah, I have a site, go to -" and then I would name my site a feel a hit of pride. I'd also get satisfaction when my webmaster (if you could call him that; I don't know that I would in retrospect, but that's another story) occasionally forwarded me an email of an interested visitor. My satisfaction was short-lived, as you might imagine. I soon began to understand the power of the web and found the sad reality that my "webmaster" was getting all my emails from my website visitors to be annoying. I had him change this so that the emails came to me. He charged me a one-time fee for getting him to do this.

Okay, so these days it is not quite that bad, is it? Your webmaster or whoever is doing the "web thing" for you isn't charging you for every little service? Excuse me. I'll reserve my rant for another article, or possibly a blog entry.

So anyway, I fired my webmaster. I built my own webpage. I did this - of all things - with Microsoft Publisher. Yeah, well, it worked - in that I was able to build a site and, with some effort, get it on the web. I won't go into why you shouldn't try this, kids, at home. I was at home when I tried it, sure. But I don't suggest building a site with Publisher. It can be done, but don't do it.

One thing that happens - talk about annoying: The site crams all against the left side of the page. There's nothing you can do to change that. You might as well type out onto the web page "Look, Ma, I can create a website using Publisher." Don't do it.

Well, I knew at the time I shouldn't be messing around with Publisher. It's great for putting together a book or something for print. It's not good for websites. I had just been so excited because I had created a downloadable book for lulu.com. Publisher was great for laying out a book. I had so much momentum...

I put the Publisher site up, and thought I had done a pretty good job, considering that everything was crammed up to the left of the screen. I had yet to become a blogger, and I had yet to realize the importance of tagging and so on. All that important "extra" stuff. I'm joking. Writing tags is not extra. It's essential. So is the blog - on the website.

Then I bought FrontPage and a book and... That's all she wrote. I learned FrontPage and I haven't tried anything else out since. Why not? So far I don't need to use the fantastic Dreamweaver that everyone talks about. Oh, I can't do Flash on FrontPage? Uh - yes you can. Easily.

I continue to believe that content is all-important. Not bells. Not whistles. Content. I don't care what kind of a site you are putting up. Well, okay, I wouldn't necessarily use FrontPage for every circumstance. But for you and me, the individual or small company that wants to be up and shining on the web, FrontPage is the clear answer. At least it was for me. As I say, I haven't looked back since.

One needn't learn the bells and whistles. One certainly needn't incorporate dhtml or whatever that code is that will make letters pop and fly about. Old browsers can't see it, and new browsers - mine, at least - don't want to see it.

I have affiliated with companies. That is, I've tried to turn a dollar by putting them up on my site, a link or banner or what have you. Let me say that what I don't like are the banners that flicker and blink and all that junk. If I want the Las Vegas experience, I'll go there.

Just give me content. FrontPage can handle that and handle it well. You want to be able to upload Flash, for sure. FrontPage can do it. You want to be able to get as much information on your website with as few bytes as possible. FrontPage can do this as well as any program. So, I'm happy. Are you happy - yet?

The thing about computer languages is that there is some weird heaviness on the actual work involved. People are scared of by codes and although they see the power, they just can't seem to get going because they have no idea where to start.

That is where training comes in. And of course, fun training. You need to be taken by hand and shown exactly what you need to do, where you need to do it, and when you need to take the right action.

The funny thing about CSS is that it allows you to create your website in the fraction of the time when you would do it using tables. It's hard to believe, but still after all these years of promotion for CSS people (and companies!) still heavily rely on tables for layout. They have no idea that they are simply wasting time on old techniques that will be useless in a matter of time.

So where do you need to pay attention on when you are looking for a CSS Guide?

1. The Teacher

The number one thing you need to be sure of is that your teacher knows where he or she is talking about. Why is he or she teaching about Cascading Stylesheet, because they need to from their boss? Because they think they can teach, no matter the subject?

Think of that, how many teachers are only "teaching" stuff, and never practice it their own? Ask yourself "why" are you teaching you me this. Are you the best in the field? Where did you get your knowledge from?

2. Teaching Style

So the teacher may be a great person, has all the required skills, has a passion for the subject and knows about everything of it. But can your teacher deliver? Does he or she KNOW how to explain things? How to take you by hand and show you step-by-step how things work?

Is it fun to follow along with the teacher? CSS is one of those topics that can become boring easily when it's only discussed in a technical way. Make sure you know what you can expect!

An even more important thing is cutting right to the case. You don't want to end up with all kind of knowledge that you will never use in practice. It simply isn't useful to learn every possible css style there is when you just get started. And this brings us to the third point you need to pay attention on when you are looking for a css guide.

3. Teaching / learning speed

Can you keep up with the course? Does your teacher decide the speed, or do you? Of course a great way to follow a course is one that allows you to define your own speed. Home study courses and guides are wonderful for that.

4. Delivery

How is your guide delivered? Are you somebody that likes to read, follow along with a training video or both? Decide what you like, training videos are great, because they allow you to follow along in a real life situation. This means hands on practice, which is exactly what you need if you want to become good in CSS.

5. Contents

Last but not least, content. What is discussed in the guide? What is marked as important? Do you get a total reference, or do you know you don't need that, that the real thing you need is a hands on course with day-to-day subjects? Decide what you want to know, just the basics, how to create full layouts, or just how to create a menu using 100% CSS.

It's up to you now, decide what you need, you know how important the 5 above points are, and where you need to pay attention on. And one last tip, make sure you get some preview videos or sample chapter before following any course, it can save you a lot of time and money at the same time.

Hilco van der Meer
CSS Expert