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| MEMBERS: | Top 5 Must-Have Tips for Managing A Successful Website
If you have ever been to a "bad" website, you didn't need an expert to tell you it was a bust. Maybe you didn't know exactly why it was bad, but dysfunctional web sites tend to exhibit similarities that make them unlikely success stories. For instance, have you ever visited a site and wondered "what are they selling anyway?" I know I have. I get frustrated with websites like these and quickly start my search again for a website that focuses on the information I was looking for. A well designed website can either make or break your website success. The tips below will help you get started and to learn what works for a successful website. These tips are by no means all-inclusive; you will also learn a lot through "trial and error" just as with any brick and mortar business. These tips will however, help you to avoid web blunders that hinder even more seasoned web developers and designers. Must-Have Tip #1 - Make it clear what you do. Find a niche market and don't try to be a "jack of all trades" selling multiple and unrelated products, services, or information. Instead, figure out who your target market will be, and what products and/or services you provide that will appeal to this market. Then, stay on topic; don't throw in a bunch of irrelevant information just to try and lure visitors. They will resent the deception and you'll lose customers. Note: It is very important to note that search engine crawlers index and categorize your website based on the text and content you provide on each page. The content on each page is also compared to all other pages on your site, so having a cohesive set of pages that focus on your niche product or service is always better than trying to provide too many products or services. Must-Have Tip #2 - Do your visitors know how to contact you? You would be surprised how many websites leave no way for a customer to contact them with questions or to order their products and services. Think about it this way: if you stopped into a store that provided widgets, and no one was around to help you or answer questions, how comfortable would you feel spending money with that company? You wouldn't, of course, because if they can't even make themselves available for questions before the sale, they certainly won't take time for you after the sale. If you worry about getting too much spam, or receiving unwanted phone calls by leaving your contact information on your site, make sure to add your business phone to the federal "Do Not Call" list, and use a contact form instead of just providing your email address. This won't eliminate the problem of spam (what does?) but it will make it more difficult to abuse your contact information. Note: Always respond to email in a timely manner. Treat them as you would any business phone call. Customers typically expect a higher-than-average response rate when shopping or doing business on the internet; if it takes you longer than 24 hours to respond to an email you will probably lose a customer. Even an "I received your email and will respond to your question shortly" is better than waiting too long to get back to a customer. Must-Have Tip #3 - Don't use flash introductory pages. Everyone knows they are fun and entertaining, but if your site is designed for sales, a business, or for a professional purpose, what will they add to your site? In fact, for many, these are just another added aggravation they have to wade through to get to the information they really want. Note: If you must use a flash intro, be sure there is a "Skip" feature clearly marked so visitors can bypass it if they choose. Must-Have Tip #4 - Focus your web copy on satisfying the needs of your customer. Content can make or break the sale, or determine whether a visitor stays or finds another site to shop. Be sure to provide your costumers with unique and interesting words to help pique their interest and differentiate your products and services from your competitor's. A well-thought through home page and a few articles that prompt a desired action, while simultaneously provide information to help your visitors quickly (in one or two clicks max) find and pay for products and services will keep them interested, and coming back again and again for future information and purchases. Note: Consider hiring a contact writer if you're at a loss with web content. This may be a significant investment, but the results, and the success of your site, will definitely be worth it in the long run! Must-Have Tip #5 - Update, update, update. This cannot be stressed enough; if you provide no reason for visitors to show up on your site again, why would they? If the information is the same week after week, month after month, who would want to? Even your local Wal-Mart will provides weekly sales flyers to entice shoppers back to their store! Keep your site fresh and updated! In closing, I am sure you are reading this article because you want a professional website. If you have programming skills and can write your own code, great! If not, there are many affordable, quality online website builders available; many hosting packages also provide web software and templates. With a little elbow grease and effort, you can build and maintain a successful website as well!
The Beginners Guide to PHP
What Is PHP? The full form of PHP is Hypertext PreProcessor and is a server-side scripting language. The PHP code can be combined with regular HTML tags and parsed on the server. The creator of PHP, Rasmus Lerdorf first displayed the language in the form of a Perl script . In 1997 it was adapted by Andi Gutmans and Zeev Suraski to use a C-written compiler. They completely reconstructed the original PHP into the web language that we know and use today. Uses of PHP It is used in the creation of dynamic web pages. Web developers like it because of its fast parsing and flexibility and versatility. PHP is a popular tool for managing a form's data after it is submitted and comes built in with many different interfaces and API's. It has database capability built into the language, the most common database being MySQL. Typically the PHP can connect to any SQL enabled database. The Syntax of PHP is similar in structure to Perl and C where curly braces { } define blocks of code and semi-colons specify the end of a statement PHP is as easy to learn as Perl. It maintains all the traditional loops, if/else, and subroutines that are expected in a programming language. One difference between the two is that the code'?' is embedded in with the HTML; you could however, use a separate file. The PHP code is different from HTML code by use of the opening and closing tags. When it finds a PHP file, it tells the server to scan through for these tags, and execute the code in between them. The server recognizes a PHP enabled file by its extension, .php. These are essentially HTML files with PHP codes in them. Getting Started To start PHP requires a server with PHP installed and a simple ASCII text editor such as Notepad or VI, eMacs, Kate, etc. for a UNIX/Linux machine. What are the problems faced by PHP? It is case sensitive. For example if you name a variable $MyVar, you cannot call it as $myvar or $mYvAr. In case you forget to close your curly brackets, then it helps to indent lines inside the curly braces so that any missing braces can be spotted easily.
WebAssist Super Suite Dreamweaver Extensions for PHP, ASP or Coldfusion Website Developers
Whether you prefer developing in ASP, PHP or Colfusion, Adobe Dreamweaver and the WebAssist Super Suite extensions can turn an ordinary website into a dynamic database-driven workhorse that rivals those from professional developers costing tens of thousands of dollars. Super Suite extensions for Dreamweaver Just like a professional carpenter, the right set of tools can make all the difference in the finished product. In Dreamweaver, having the right set of extensions can not only allow you to build more extensive, usable websites, but they can also save you an immense amount of development time and frustration. WebAssist Super Suite gives you The Power to Build Anything The Super Suite extension package covers everything from website security, user administration, user login, site cookies, sessions, database administration, email processing, dynamic dropdowns, a full ecommerce shopping cart, a website import tool, Eric Meyer's CSS Sculptor, a full-featured text editor, dynamic Flash charts, dynamic Google map integration and a whole lot more! Database-driven websites, e-commerce and more The Super Suite set of extensions gives Dreamweaver users the tools to create every facet of a functional content management system, full featured forums with access-level rights, complete website database administration tools including search, add, edit, update and delete fuctions, full digital file upload and download features, and a complete ecommerce shopping cart system with fully customizable storefronts. All this is achieved through an extremely easy-to-use wizard interface which walks you through each step in simple, intuitive fashion. Easy-to-use Dreamweaver wizard interface Super Suite can be easily integrated into your current site Dreamweaver template. The wizards take you through the steps needed to configure your options, you choose your template, and Super Suite creates all necessary pages, navigation, recordsets, CSS and javascript. You simply upload the new pages and files to your server, and the new functionality is live, with the look and feel of your existing website. Create advanced Dreamweaver websites without knowing any code WebAssist Super Suite extensions are perfect for Dreamweaver users who are hesitant to dig into the code. The extensions create all the code for you, and you can easily return to the wizard at any time to make changes. Super Suite has some similar functions to Adobe Dreamweaver Developer Toolbox, but it includes one-of-a-kind extensions like the iRite WYSIWYG editor for integrating FCKeditor into your Dreamweaver websites, CSS Sculptor which allows you to create complete standards compliant websites in one easy operation, and Site Import which allows you to import complete websites including all HTML, CSS, script, Flash and image files onto your local drive. Advice from a Super Suite user As a Super Suite user, I have used all their extensions extensively in my client websites. The ease-of-use and the Dreamweaver integration make them a must-have extension bundle if you want to develop websites faster, create more intuitive and complex websites, and make more money as a website designer or developer. Adobe Dreamweaver Compatibility The WebAssist Super Suite package is an all-inclusive Dreamweaver toolkit which provides developers with all the necessary tools to make dynamic database-driven websites in Adobe Dreamweaver. The extensions are compatible with Dreamweaver 8 and Dreamweaver CS3 on both PC and Mac. PHP, ASP and ColdFusion are supported by all the extensions.
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