I've done quite a bit of research into web analytics lately, and I have found a couple of things. Google analytics Is a great tool, but it cannot be the only tool an organization relies on. Because it is a purely JavaScript based, it is unable to catch browsers that do not have JavaScript enabled, this includes the search engine robots, some hand held devices, as well as a percent of users that manually turn this off. That being said we need a tool to parse the log files from the server and to give us information about these users, as well as providing us with "on demand" stats where as Google's stats are next day. The server logs also contain a wealth of other information that we are collecting automatically, so we might as well take advantage of it.

I have come to the conclusion that we need to use Google Analytics but we also need a tool that reads the server logs. There are quite a variety of tools that would fill this need. Google recently purchased Urchin who's web analysis product runs Google analytics, costs about $3k and will work with the Google Mini, Urchin also gives the ability to read logs from server software other than IIS (like apache, the software used for open source applications) .

Urchin will be releasing another version shortly, and this will be the first release since the Google buyout. Another option is WebTrends Analytics it costs about $4k. It Like Urchin will read both IIS and Apache logs, and has a web interface for users. The last product is NetTracker, it runs about $4k for the software, and another grand for support. it was recently bought out by Unica. The administration of netTracker is not the smoothest, and the support seems to have declined on quality since the buy out.

Importance of a navigation scheme

One of the most important tasks when developing your website is creating a navigation system that is effective and easy to use. People have a tendency to try to include everything in the navigation tree all at once. Instead they should follow the same process as setting up the structure for the site and break it down in levels. This would be information relevant to the homepage that directs visitors to the main sections of the site. From the main sections of the site, the user gains access to the sub sections containing content pertinent to that section only. Remember to always include links back to the main sections and your homepage on every page in your site. While you are creating your navigation setup, try to look through your user's eyes. Remember, you are the one creating the structure, so you are biased in your opinions. If you think about what someone else might say or do, then you are one step ahead of the game.

As you create you website navigation, make sure that links can be added in the future with no difficulty. You must always keep in mind that your site must be flexible and open to change because it is never completed. All links should be clear and to the point. It makes no sense to have your visitor try to figure out where they are going. They should be able to quickly look for what they want and then access it in a timely and efficient method. There is a better chance of a visitor going somewhere else if it takes too long for them to find the information they are looking for. Your navigation scheme should stick out and be located in a common spot on every page of your site. Consistency allows your visitors to focus on the content instead of trying to figure another navigation system for the same site.

Linear navigation

Linear navigation provides the same capabilities as your forward and back button on your browser. With this navigation style, you cannot jump around and skip pages. Reading a book or viewing a PowerPoint presentations are also examples of linear navigation. As you read through the pages, it makes no sense to jump around or you might miss an important piece of information. People who create sites with this style often are directing the visitor from a starting point to a predetermined end in a step by step fashion. Your links will not allow the user to anywhere other than where you want.

Hierarchical navigation

Hierarchical navigation allows the visitor to go from a homepage to the main sections of your site and then to the subsections. Visitors can travel through your site without any restrictions. This type of navigation ties all the areas of your site together so any page can be accessed from another in as few clicks as possible. Hierarchical navigation is best used on sites that are filled with information and to be utilized like a library.

Sitemaps for navigating through your website

Sitemaps provide a list of organized links to the content of your website. The same way a table of contents tells you what is inside a book, a sitemap does the same for your website. Your visitors are given a one page view of the information structure that your site is based on. Sitemaps are not meant to be your websites primary navigation but more as a compliment to it.

Navigation bars

A navigation bar gives your visitors the ability to move between the different sections of your website. It should be placed on every page of your site and should be consistent as well. Placement of the navigation bar is entirely up to you. The navigation bar can go on the left side of your page because most people read from left to right. It can also be placed on the top of your page so it is the first thing your visitors see. Some people place it on the right hand side of the page intentionally making a visitor browse through content to then be able to navigate the rest of the site.

Theme and navigation links

The theme for a website is created with the way you use color, fonts and images. During the theme creation process, remember to not clutter your pages with unnecessary content that will draw your visitor's attention from the main content. There are many ways to create a theme. One example might be a newspaper look consisting of black and white colors with a plain font. Themes give a website character and often leave a strong visual impression on the visitor. Your website theme needs to be used on all your pages which helps tie your site together.

Navigation

Navigation of a website should be an easy process and not require the visitor to take much time in figuring out how to move through your site. Visitors have come to your site looking for information and should be able to find it easily. If a visitor has to waste time figuring out how to get what they want, they will go to another site. Navigation is not just for people, but search engines as well. Set up the navigation to allow search engines to follow the links to index your entire website. Your navigation scheme should appear in the same place on all pages. When a visitor navigates through your site, make sure they can flow through it. Do not set it up so a visitor has to use the back button of the browser to access another page. Through navigation, your visitor will have access to pages in your site, to other sites and to different sections of the pages on your site. You will need to place navigation menus in more than one area on your pages. There are many good ways to help the visitor move through your site. The most simple is a text link. The next is a navigation bar placed on the top or sides. Another is the use of graphic buttons created to help compliment the overall look of your site. It is always good idea is to include links at the bottom of your page in case someone does not feel like scrolling back to the top. Through navigation, your visitor should be able to get where they want quickly, know where they currently are on your site and be able to access other pages on your site for additional information.

So, you've bought your domain, got some hosting. Now what? You need to make sure that your web site is as friendly as possible to the search engines so that they send you some traffic. This process is called "search engine optimization" or SEO for short. It is probably the most important - and most neglected - part of web site development.

Here are some tips to help your SEO web site development.

1. Don't use frames

Frames may help you to control the layout of your site but they are a nightmare as far as the search engine robots are concerned and will make it difficult for your site to be crawled by the search engine spiders.

2. Make sure there's text on your pages

This even goes for the page featuring that expensive Flash movie that you're currently forcing visitors to your site to watch (or more likely press the "skip intro" link). Search engines don't know what's written on images or animations. They can only read text (the images search is their best guess based on the text on the page and the video search is based on the description of the video). So make sure they have text to read!

3. Separate style and content

This means using CSS as much as possible to control the layout of your pages. That way the spider can read more of your content if all the "this is how it should look" stuff is self contained in its own CSS file. The biggest snag with this is that CSS needs to be really well written if it is to look nice at different screen sizes, on different browsers and with varying amount of text on the page. Test at least in Internet Explorer and Firefox and play around with the width of the browser to see how well or badly your site copes.

4. Use a title tag

HTML design programs are good at putting in really generic titles such as "Page 1" or "Home Page" but they're almost certainly not what you want the search engines to think your site is about. Change the title to something meaningful. If possible make your title catchy and make sure it's short enough to be completely displayed when the search engine results are shown. This is basic SEO but you'd be amazed how many people don't do it.

5. Put in a meta description tag

Despite what you may read, the description tag is useful. It isn't often taken into account when Google or whoever decide which results to show, which is why some people say it isn't important. But it's normally used as the extract that's shown below the blue clickable link to your site. So if it says "XYZ home page constructed with Dreamweaver" instead of something interesting, that's what will likely show up below your title. And if it's blank, you're giving the search engines free reign to put whatever they want there.

6. Keep it simple

Spiders like simple. Despite all the advances in the internet, they're fairly dumb and the easier you make it for them to understand what your site is about, the more they will reward you.