Keyword Research Tool

This is the most important tool if you want to make your website visible in the Search Engine (SE) like Google. The fact that 91% of Internet surfer are using SE to find information they want made the Search Engine Ranking Position (SERP) as the most effective way to attract targeted visitors.

Besides that, the advanced keyword research tools can also indicate the keywords' profitability as well. As a result, you can focus on developing web pages surrounding those keywords for maximum profits. And these tools cost either $97 to $176 once-off payment or $167 to $599 yearly subscription.

Domain Name

You can get the cheapest domain names at 1and1 which cost $6.99 per year. However, it is limited to certain countries only. If your country is not listed in 1and1, you can still purchase cheap domain name at GoDaddy for only $9.99 per year.

But be very careful not to search your domain availability in Network Solutions. Otherwise, your preferred domain will be locked for few days which leave you with no options but to pay $34.99 per year for that domain name.

Web Hosting

For unlimited web space and bandwidth, you have to pay $119 per year. To have huge web space and bandwidth is important because you will need both to grow your online businesses. A part from that, you must choose hosting that offer the highest server uptime too so that your website is reliable.

Website Building Software

Website Builder can cost you anywhere from $97 to $766. It really depends on your needs e.g. build for Adsense income, affiliate marketing or eBay store. It is advisable that you choose one that fit your existing needs as well as other features for future business expansion. I prefer to use Site Build It since it require not HTML knowledge and fit to all monetization plans.

SE Submission Services

As mentioned before, SE plays a big role in the cyber world. To ensure that your website remain valid in the eye of SE giants like Google and Yahoo, you need to update them whenever you build new web pages. And SE submission service costs about $189 per year.

Other than submitting your website to the SEs, they will also advice you on ways to optimize your web pages for maximum SE Optimization (SEO) benefits.

SE Monitoring Tool

This tool will help you to gauge how your web pages are performing in the eye of SE. The way this tool works is that, it crawls pages that ranked top in SERP and supply you the SEO details on how it was ranked that high. This can cost you about $167.

Auto-responder

In today's situation, auto-responder is not an option anymore. If you are serious about making money online, this is the first thing you should consider to own after the website builder and keyword research tool. Despite the fact that you have to pay $179 per year for this service, the benefits will outweigh the cost incurred if you do it right.

These tools can easily cost you $661 per year on top of the $264 once-off payment. Of course it is a very expensive, but if you compare with the cost of building a successful business in the real world (offline); which takes $50,000 the least, it is so much affordable for most Infopreneurs.

But the good news is that, Site Build It is offering all the tools mentioned above for only $299 per year.

Just what is a 301 Redirect?

There seems to be a lot of confusion as to what to do when you move, delete, or want to redirect incoming web traffic from an 'old' web page to a 'new' web page. A 301 redirect is the most efficient method for web page redirection from an old web page to a new web page location. There is also some confusion as to how to handle the complete move or redirection from one web domain to another web domain. According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."

How to Set Up a 301 Redirect

Depending on your web environment, there are several methods to set up a 301 redirect. A 301 redirect is not that hard to implement and it should preserve your search engine rankings for that particular page or web domain.

.htaccess 301 Redirection

The .htaccess file needs to be placed in the root directory of your old website. In this example, we are redirecting incoming web traffic from an old domain to a new domain.

Options +FollowSymLinks

RewriteEngine on

RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

The .htaccess file is the most common method used for 301 web site redirection.

PHP 301 Redirection

You would place this code in a file at the old location.

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new_location.com" );?>

IIS 301 Redirection

• In Internet Services Manager, you need to right click on the file or folder you wish to redirect
• Select the radio button titled "a redirection to a URL".
• Enter the redirection web page
• Check "The exact URL entered above" and the "A permanent redirection for this resource"
• Click on 'Apply'

That is all there is to it.

There are other methods in addition to set up a 301 redirection which include coding for ASP, ASP.NET, Java, CGI, Cold Fusion and Ruby on Rails. The above are the most common that I've encountered. When set up correctly, a 301 redirect will preserve your search engine rankings when it is necessary to move files around or switch, or consolidate, domain names.

Websites are unquestionably the most overlooked means of marketing for local, owner-operated businesses. It is a verifiable truth that every business owner NEEDS a website. In this article, I will explain why every business needs a website and how a business owner can go about obtaining one.

A website is the most important thing that you can invest in to guarantee that your business competes and thrives among the many competitors inhabiting your particular market. An online presence is the most efficient and economical way to reach more people who are seeking exactly what you provide. Furthermore, it will ensure that your business will accrue the profits it should. Possessing an online store, if you are selling products, is the smartest and easiest way to conduct business across the globe. Anyone can acquire a website and it is strikingly affordable compared to other marketing techniques like costly advertising, Yellow Page listings and the list goes on and on.

In today's market, running a small business of any kind has never been so competitive. Even specialty markets can have an abundance of competitors in the immediate vicinity. By having an online presence, you earn respect, create a sturdy foundation, enable enhanced communication, and reach a larger customer-base. The possibilities of success escalate once you have a website!!!

It is very likely that you have encountered your competitors online. You observe their nice website that reaches many more consumers than businesses who are lacking the one thing that we should never be without - A WEBSITE.

It is much easier to have someone visit your website, than to drive to your store to see what you have to offer. Everything they need to know can be conveniently located on your website and even a way to purchase the product (which is optional of course, but extremely recommended).

Now that you understand the importance of having an online presence, here are a few things that you should consider:

Constructing Your Website

A properly developed website permits your prospective consumers to gather the information they require from the solitude of their own home. There are a few questions that you should ask yourself when deciding on what content to include on your web site. For example, what questions are frequently asked about your product or service? And how, precisely, is the best way to explain that question on your website to clarify it to a potential consumer? This is the information that needs to be accessible on your new website. If you have a Frequently Asked Questions (FAQ) page, directions, how-to's, etc..., then customer phone calls will be minimal compared to not having an informative website. Let the website give customers' everything they need to know about your product, how to order, and all other information that may be relevant to your product or service.

Target Market

Visualize yourself as a customer and study all the information on the site. Investigate all the content, its relevancy and importance. Furthermore, ensure that it is attractive enough to catch the attention of visitors who might have inadvertently entered your website. Your target market is any person willing to purchase your product or service. The website should have appropriate information and be regularly maintained for optimal performance.

Visual Aids

There should be visual aids on your site that visually explains your product or service. If you are an artist and are selling your artwork, then you should have photographs of your artwork so prospective buyers can observe what you have to offer. Endeavor to construct the site to be an eye-catching, fun and interesting site that will attract visitors' attention. A visually appealing website will be more successful than an amateur site because visitors will be more attracted and, consequently, become more interested in your product or service because you have caught their "eye".

Competing in Today's Market

To stay on top of an ever-growing market, most business owners try to keep tabs on their competitors and employ professional marketing specialists. By doing so, they ensure that their business will stay competitive and retain the customer-base. Search Engines generate about 95% of all visitors to websites. Your marketing focus should be directed towards optimizing your site with the search engines to increase your keyword rankings. As your keywords begin increase in rank, then you will notice that your traffic will begin to increase.

Benefits of Having an Online Store

Ebay isn't the only venture that thrives on the internet. Small business owners are finally discovering the power of the worldwide web. Do you have a product that can be shipped? If so, you are the perfect person to obtain an online store. A website can handle everything from attracting potential customers to your product, to accepting credit card payments directly from your website, and to answer all of your customer's questions about shipping times, prices and information about the product. Having a website can also reduce printing costs normally associated with store catalogs, brochures, postcards, and the countless other methods of advertising from the past.

A website promotes a professional image for any business. Customers anticipate businesses to already have a website and more customers are reaching for their mouse to explore a business service or product prior to purchasing. A website can even help a home business acquire and maintain a professional image.

Having an online presence by acquiring a website is a lucrative approach to promote your business. Websites do not cost a lot of money to develop and will definitely be worth the small investment. A small business owner could easily spend thousands a year just to be in the local Yellow Pages. Bearing in mind that you have the chance to reach millions of prospective consumers, getting a website is a profitable method of reaching your target market.

For further information about web development, internet marketing, search engine optimization, or to speak with a professional, then please visit:

© 2008 by Terry Dunford

http://americreations.com