Millions of websites being launched year after year can only signify two important things. One, the importance of being on the net, regardless of whether yours is a small business website, a home page, an ecommerce or even a portal, and two, easy availability of variety of free templates which make website building a child's play.

In this article, let us try to explore whether templates, free or paid, offer suitability and ease of working and why they are taking the newbie web owners and builders as well as professionals by storm.

Website templates are pre made web designs into which you can start filling in your information straight after downloading. Easily, this eliminates the cumbersome task of having to design an appealing layout and more than that, it does not want you to have any knowledge of HTML at all.

At this point in time, you might be tempted to ask, if this is all, how good it is over HTML editors which don't require a template to be downloaded for every time you are building a website? True, they don't require you to possess knowledge of HTML but they still rest the task of creating an appealing layout upon you, juggling with color schemes, and placement of different sections on your page etc which are really not your job. It is precisely here that the website templates fill the void- import web templates into your favorite HTML editor and get-set-go with site building.

Conventional method of web designing is out of date as it takes a lot of manual labor a web entrepreneur can hardly afford to waste. When web presence matters to you for reasons beyond passion, you would never want to waste time and efforts on designing your own templates or even purchase them in bulk.

Free templates are in no way inferior to paid templates but you have to be choosey about your source. They do not limit your aspirations; instead you can have a variety of them such as free CSS templates, PSD templates, besides the plain HTML types. The very reason these templates are a matter of big business today is their aesthetics, functionality, easy of use and of course, the huge demand.

Free templates also make business sense considering the number of websites the ordinary people launch every month. To get your business off by launching hundreds of websites you know what makes sense and what not. Choose your templates without compromising on your needs and let the cost be condoned by the world.

Looking for a way to attract more attention to your website? Offer a fresh face and new content on a regular basis and you'll find people will check back to see what's new and you'll have a tool to measure what attracts and what doesn't. Here's how to do it.

Your website homepage is your front door through which online browsers come to visit your business. Static, never-changing content is no more interesting to a returning visitor than a book they have already read. To keep your audience captivated and coming back you need to make your home on the web inviting and interesting.

Present a Dynamic Home Page

One way that you can present changing home page content is to design ten to twelve unique pages with different content and then rotate them every month. Take a couple of weeks to design different ideas and images. Create page promotions that include a message that is timeless or that has a seasonal or timely announcement such as "Holiday Specials." When you consider different features for your home page and when it should be placed you're forced to look closely at at your marketing strategy over a one year period. This will save you a lot of time since you then won't have to think about your content through the year. It also allows you to plan your offers and gather the necessary content.

A web developer can put your home pages on a rotating script or use an automatic timer. You can then rotate your home pages to highlight a new tip every month or to promote a featured product. The home page of your website is much like the front cover of a magazine. People want to see a home page that has different photos and content at least every month, preferably every week. You won't want all of the content of your website to be featured on the page as this will overwhelm your website visitors. So choose one or two features to highlight each month. The rest of your website content should be well organized within the rest of the pages of your site. When you're ready to update your home page you simply grab content from your internal pages. This way you're not having to create new content. You're just reorganizing your existing content so that it feels new to your visitors.

Don't Change Your Home Page Too Often:

Even though you want your website to be new and dynamic you also don't want to change it too often. People take comfort from their favorite websites and want them to be familiar. If you change your home page too often or too much you may create confusion or give people the feel that someone else has taken over your site. You could also compromise your positioning in search engines. So maintain some consistency.

When you make changes to graphics or content it shouldn't make a major change to the way your website looks and feels. Regular visitors should be able to find the same information that they've always found on your home page and in the same place. As a rule, the headers and navigation tools on your page shouldn't ever change without a complete redesign and announcing that to your visitors. Change content and images with other content and images while maintaining the sites original functionality. Home pages that are consistent lend a feeling of comfort to users. If your customers learn to expect consistency they'll also learn to rely on your quality customer service. If you're a small online business, gaining your customer's trust is your most important step to success.

The Benefits of a Flexible Home Page

A flexible home page lets you test your off line marketing efforts. Before you spend money on a magazine or newspaper ad you can test it out on your website. You'll be able to see how people react to the ad. It will let you determine which featured products attract the most interest. You can also determine which graphics generate the most attraction. Web analytics software (Google Analytics is great and free to use) can provide you with this type of information. It will help you obtain marketing data that is detailed and precise. You can see which graphics people have clicked on as well as what web page they were on just before they left your website.

Once you've mastered the technique of updating your home page, while at the same time keeping the core content the same, you'll be well on your way to recognizing the benefits of a flexible home page.

Web development encompasses various activities related developing a website. The importance of building a web presence in today's times is immense, triggering rush by people and organizations to own websites to make themselves visible on the internet. This in turn has driven the need for web development software and tools that give competitive advantage to its users. Now the ubiquitous questions are

• How expensive is web development?
• How much I need to PAY for building my webpage or website?

There are a wide variety of web development products being sold by different vendors that cater to all your web development needs. But they do come at a price and often we are either not in a position or simply not willing to pay the price. We are always looking for a cheaper alternative. Better still - Can we get it for free?

Yes, we can - The same features and facilities as commercial web development software are available for free as feature rich Open source web development tools. Open source software offers us several advantages the most important of which are -

• The software comes free of cost.
• You can redistribute and share for free.
• You can modify source code to suit you own requirement or enhance it.

Are you someone who is vying open source web development?

Since web development is such an important and strategic area the need for open source software is even more important. This gives you freedom for creativity and experimentation while not denting your pocket with huge expenses. FORTUNATELY there are loads of free open source web development tools and software available that can satiate the need for a great looking web site by getting you the right tools to build it for free.

Here are some open source web development products one can try:

• Aptana 0.2.7 - An html/JavaScript editor intended for development of dynamic web applications. It provides integrated java script debugging and is excellent tool for ajax development.
• Bluefish 1.0.5 - It is a good tool for experience developers and has Unicode support.
• Drupal- It is a very good open source Content Management System.
• IceBB 1.0-rc6 - It is a feature rich bulletin board/forum software. It has a WYSIWYG ( What You See Is What You Get) editor and provides Unicode support
• Joomla 1.0.13 - One of the best CMS (content management system) available. It allows you to build professional websites with lot detailed customizing options.
• Liferay Portal 4.4.0 - It is high quality portal software allowing you to get started quickly without much effort with manuals.
• Mozilla SeaMonkey 1.1 - SeaMonkey has all the regular internet application needs in own package. It has a web-browser, email, a newsgroup client, HTML authoring program and IRC chat client all under one package.
• Nucleus CMS 3.24 - This complete blogging tool allows publishing and maintaining your blog.
• Nvu 1.0 - It is a Web development system initially intended for Linux, but now available for windows too. It has a WYSIWYG editor.
• OpenLaszlo 4.0 - it is an open source web development platform whose main function is generating flash files and AJAX/DHTML to be used on websites.
• OpenSTA 1.4.3 - It is a distributed software testing architecture whose main feature is web (HTTP and HTTPS) performance and load/stress testing.
• SilverStripe 2.1.1 - It's a content management system based on PHP.
• Umbraco 3.0.1 - It is a content Management system based on ASP.NET giving full support for AJAX framework and gives u capability to maintain your website with latest web technology standards.

Go Ahead, Try these wonderful open source web development tools and build your dream website now.