Anybody who wants to start a business looks for minimum investment & maximum returns, especially small businesses where capital is low.

The cheapest mode of marketing your business & letting people know about your products/services is internet. That's the reason why lots & lots of small business enterprises are now looking for internet marketing as a new potential area of business. Of course, to promote your business online, you need to have a powerful website.

A website is a virtual portal containing information about your company, products & services. You can either setup an online store & sell products thereon, or you can simply provide your contact information on your website, so that people can contact you for your services. In either case, it is very important that you design an attractive website so that users get drawn to it.

Attractive does not mean loads of graphics & colors. But it means a site that has balance of all. A good website has a decent layout, great information & is easily accessible. Too much graphics, flash & other such factors delay the downloading of the site, which can be frustrating to user. It also means it is difficult to promote it through search engines freely.

The best solution is to approach a professional company & make your goal clearer to them. For a little investment, you can get a great website ready to market. A properly designed website goes a long way to determine your online business. If you can increase your customer base online, you can then think of creating your brand offline as well. Once people start visiting your website & you offer them services/products online, you can built a base to your business wherein you can expand it offline as well.

Lot of companies provide complete package for small business website development, design & hosting. These services also extend to online promotion of your site like search engine optimization services. So, in short, you can hire a company that can manage your entire online business.

While choosing a company, you can either be specific about how you want your website designed, developed or hosted; or you can just provide them with your business idea. Of course, you should be prepared to offer your services/products once customers start pouring in.

So, if you are planning to start a small business then developing a website is the first step you should take.

Things which exist on one's personal computer are referred to as "client side", and on the web host as "server side". The average internet user might have first heard "client" in the context of applications installed on the personal computer, such as "email client". Those mail systems which can be used from anywhere are "web mail", and exist on the server side.

In practical terms, all your office suite programs, media players, programs to edit images, most games, and so forth, are probably client side, although "utility" type functions are evolving on the server side. For example, users can now share data on server side spreadsheets and word processors.

Most browser function is defined on the client side, perhaps with some JavaScript add-ons for interaction, calendars, multi-level menus, animated graphics, et cetera.

Business enterprise level content management, databases, store systems, and much more are on the server side. Server side programming can range from simple CGI scripts ("Common Gateway Interface") written in a variety of languages, such as Perl. Large databases can be built in the popular open-source MySQL, and accessed through interfaces programmed in PHP.

First embodiments of such CGI functions started a new copy of the executing module for each command request. To avoid server shutdown from excessive workload, host programmers have evolved better ways, but these need not concern us ordinary mortals.

Fortunately for this author, a web site builder does not need to be an expert in all those server side tools in order to use them. Most hosting companies now offer access to pre-installed modules. Persons wanting better features can purchase modules from third parties to upload and install, such as shopping carts, which are backed by support staff, user, or similar.

If the site builder lacks a very fast connection to the server, s/he can install client side copies of operating systems for SQL, PHP, other... to emulate behavior on the host. Sometimes the emulation is less than perfect, such as with different release generations, so adjustments may be needed after upload.

Why would anyone bother to do this? One reason is that PHP can take over parts of HTML coding, such as with "include files" which represent often used sections of header, footer, body, or serve more robustly than JavaScript for interactivity and utility functions.

If the connection is fast, however, present day "shared hosting" and "virtual private/dedicated servers" make it very difficult for one domain owner to break the system for other users. And only privileged employees have access to the power switch. VPS allows power users to get more behind the scenes than can the SH customer.

Caveat: Whether your HTML writing is done directly on host account or on personal computer for upload, keep an off-site copy against the day your hosting company drops or back levels your content. It will happen.

What ever the approach a person uses for working on the internet, all these elements are examples of "distributed processing", a concept which some large mainframe computer manufacturers had hoped would never be realized. Now that the small guys and gals have forced the issue, by using ever more powerful personal computers in place of dumb terminals, the big dogs have learned to love and profit from it.

So you managed to get a website up and working. You managed to set up a pay per click campaign. But you have not managed to get lots of buyers, callers, joiners, clickers or whatever it is you were after. You may even be advertising to a niche market, yet your website speaks to a general audience. If you try to be everything to every body these days and you will end up being nothing to anybody. So let's look at how you might make changes to your site to speak to a niche and get some conversions.

News Flash. The general store can't compete with the amazons of the world.

If you try all by yourself to compete with mega mart, you will get lost in the big black wormhole of the internet-- also known as the limp, lame, solitary server for misplaced website owners. That's why you choose a segment or a niche strategy. It offers you an opportunity to carve a market share out of that big giant pie. The trick is to identify the niche market or brand audience who will value the service or product enough to pay for it.

How can you position to a primary target audience ?

Don't shoot at the ocean hoping to hit a fish. You need to follow a plan or niche strategy to develop your website so it speaks to this primary target audience. A website is a marketing tool. So here is a brief outline regarding how you might go about the process of creating a well-positioned, marketing savvy website that is not generic. This is an extremely simplified website plan for positioning to a target audience but it outlines a process that you can follow.

• Define your site- Before you can actually choose the type of software or tool you will need to create your site, you need to first determine what KIND of site you want. Is it a site to promote your business? Or an eCommerce site to sell stuff? Is it a community forum for like minded. You site definition determines which development tools you'll need. A free template might do the trick or you might like to look into ecommerce programs.

• Define your goals- What do you want this website to do for you? Sell? Get additional business? Advertise more high-profit items or services? Serve as a status gateway for your sales and marketing team? Do you want it to be an informational platform that is supported by advertising. Writing down your goals gives you a focus.

• Define your target market- It's not "everyone on the internet". Big companies spend MILLIONS to define their market and create an appropriate strategy. So you need to research the segment of the population who you are trying to reach. If it's teenagers, is it female teens with self esteem issues? Is it teens who are book worms? If you know which segment it is, you can further define the audience and know how to speak to them.

• Define features- These are the features you want on your site. If you are a real estate firm, do you want an amortization calculator? Do you want a venue for people to leave comments? Do you want a slide show, streaming video, audio files? Do you want a schedule of how-to clinics and sign up capability for these clinics? What about registration and payment capability? All of this helps determine the tools you use, the package you might buy the host you will choose. Some hosts are better if you happen to be posting lots of video or audio content for example. Still others offer ecoommerce packages with a higher level of tech support for these customers.

• Target marketing strategy-Your marketing strategy is a plan to reach specific objectives. It does not have to be catchy. It just has to define what you would like the site to accomplish. Example: For instance, you want your computer repair business to cater to home office entrepreneurs who want same-day repair. Your focus is getting computers fixed fast from a remote location and keeping the business person at peak productivity by minimizing downtime. You may also want to get an affiliate cut for spyware you recommend on your website and other products that keep computers virus free and performing smoothly. You want to keep in touch with your market through a newsletter with free tips on how to boost performance and with latest virus alerts. You would like to start offering monthly contracts for being the "IT Department" for the home office entrepreneur and eventually establish yourself as the go-to company for IT services.

Remember to write or use copy that does not focus on yourself or your company, but think strategically in terms of how your product(s), service or company benefits your target market. Then your website should guide them along the path to the action you wish them to take much like a live sales person would do. Plan your website well and it could become one of your least expensive and highest yielding marketing and sales tools.