Depending on where you want to take your business, a multiple niche website can be an excellent platform with which to expand your business and cover a larger market. It could also be a good choice for you if your interests and expertise vary greatly. However, you also have a choice to just focus all your energies on building one site and staking your reputation on it. So will a multiple niche website be a good choice or will one big authority site increase your chances of success? Let's take a look at the benefits and limitations of each option:

Multiple Niche Websites:

A multiple niche website offers you an opportunity to reach several different segments of the market all at once, allowing you to cover as much ground as you can using just one or a few sites.

Advantages

A multiple niche website lets you communicate to multiple groups of potential customers and possibly close a business transaction from there. It also helps maximize your initial website building efforts, particularly because you only need to build each site around a single design concept.

Multiple niche websites can also showcase your flexibility and comprehensiveness of services that you offer. It's like having a multi-specialty site that attracts clients and customers from several different market segments and then doing business with them. Once your site has been around for sometime, it could easily pick up a minimum of 1,000 to 3,000 hits per day - even more when you've gained enough reputation and recognizability in the business.

Disadvantages

The disadvantage of a multiple niche website rests mainly on its design. Since you will be promoting different products and/or services from a single site, imagine how it would look like to a visitor. One site = hundreds of related links. And we're not just talking about internal links either.

A multiple niche website is essentially your store from which you'll be running your business. Once you're actively participating in the industry, it shouldn't be long until you find external links that you might want to refer to your visitors. Now imagine the chaos - dozens of links, banners, buttons, ads, graphics, pages upon pages, all coming from just one direction, each one crying out for attention.

If you can't manage it well, a multiple niche website can grow to be a multi-headed monster, each one heading for a different direction and demanding a different type of approach. In the end, there is a danger that you could be competing with no one else but yourself.

Build multiple niche websites if...

- You have the expertise and the experience in the specific niches you want to focus on.

- You have the skills, time or manpower to devote for the development of each niche.

- You have the resources to spend for the demands that a multiple niche site will require.

- You have established an organized and well-designed business processing system to handle transactions such as sales, discounting, customer service, subscription, etc.

- You have the patience of a saint and the eye for detail of an IRS auditor.

Single Authority Site

The single authority site is just that - one site offering excellent products or services pertaining to a single niche or industry.

Advantages

One big authority site is perfect for people who want to build their expertise in only one field or niche. If there's one thing you can do well and you want to make it your business, take this route. It's easy to set up, doesn't require a lot of resources and is relatively cheaper to run. You could also concentrate all your efforts here and become a respected guru in a specific field instead of being the internet marketer who juggles with multiple industries and never quite achieving expert status.

Disadvantages

If you made a mistake in your choice of niche, a single authority site can fizzle out like a short matchstick. When it goes, it goes and there's nowhere else you can turn to or fall back on, unlike a multiple niche website where there are other things going on for you.

You could also miss the opportunity of providing products and services for a wider market segment, thus limiting your income potential. If the niche you chose has a limited market, your site's traffic counter will reflect that in the number of hits it receives.

Build one big authority site if...

- Your expertise is limited to only one area and you are confident you can comfortably grow in it.

- You want to become a known authority in that niche.

- You have limited knowledge or training.

- You want to focus all your time, effort and money developing one big authority site versus a multiple niche website.

With the Web becoming the most popular and powerful source of information and a hype in the content management software market today, more and more people are realizing the importance of Web based Content Management Softwares. These softwares have proven themselves to be a great way to maintain the integrity of a web portal thereby allowing even the non-technical people of the organization to have control over the content.

In fact, with an advancement of the technology and the introduction of CMS's people no longer require professional webmasters to maintain their website for them. The requirement of professionals for managing web files and content is no longer needed. Professional web masters are also much more costly as compared to a Web based CMS. Hiring a web professional becomes an even major waste of resources when there is not too much content to be published on the Web. This, however, can be avoided by getting the assistance of a Web Content Management Software.

Not only does a content management software solution allow you to create manage and publish your web files and web content without having to learn HTML but also reduces time required to perform these tasks manually. With a net content management system you can be sure that you would be free of all hassle of managing your content and thus create better files and improve the quality and quantity of your web portal as well.

This way, you would be able to increase your business and achieve extreme efficiency in your work. These content management systems would also cut your expenses on hiring a professional web master or programmer and thereby increase your profits immensely. With some of the most wonderful and easily accessible features these content management system software are becoming popular day by day.

However, before opting for any one of the website content management system one must make sure to check for certain features. For starters, the CMS must have interactive set-ups and good configuration tools. The basic editors of code in the content management software must also be What You See Is What You Get Format (WYSIWYG). The web portal owner must also ensure that the CMS offers a wide array of font types and layouts for templates so that they are able to create more innovative and improved web sites and web pages.

The best content management system would be the one that provides the user with an ability to make several changes on-site in various versions of their content and images. The CMS must also help the user to create templates for their website and thereby assist them in maintaining and editing the page links better.

An automated Web Content Management System must also be based on authentication levels. This way, content developers would be granted permission to access even the authorized areas within the Web Site. This permission based accession for content management would also allow content designers to create, access and manage menus, hyperlinks, submenus as well as create new pages simultaneously.

The thing about computer languages is that there is some weird heaviness on the actual work involved. People are scared of by codes and although they see the power, they just can't seem to get going because they have no idea where to start.

That is where training comes in. And of course, fun training. You need to be taken by hand and shown exactly what you need to do, where you need to do it, and when you need to take the right action.

The funny thing about CSS is that it allows you to create your website in the fraction of the time when you would do it using tables. It's hard to believe, but still after all these years of promotion for CSS people (and companies!) still heavily rely on tables for layout. They have no idea that they are simply wasting time on old techniques that will be useless in a matter of time.

So where do you need to pay attention on when you are looking for a CSS Guide?

1. The Teacher

The number one thing you need to be sure of is that your teacher knows where he or she is talking about. Why is he or she teaching about Cascading Stylesheet, because they need to from their boss? Because they think they can teach, no matter the subject?

Think of that, how many teachers are only "teaching" stuff, and never practice it their own? Ask yourself "why" are you teaching you me this. Are you the best in the field? Where did you get your knowledge from?

2. Teaching Style

So the teacher may be a great person, has all the required skills, has a passion for the subject and knows about everything of it. But can your teacher deliver? Does he or she KNOW how to explain things? How to take you by hand and show you step-by-step how things work?

Is it fun to follow along with the teacher? CSS is one of those topics that can become boring easily when it's only discussed in a technical way. Make sure you know what you can expect!

An even more important thing is cutting right to the case. You don't want to end up with all kind of knowledge that you will never use in practice. It simply isn't useful to learn every possible css style there is when you just get started. And this brings us to the third point you need to pay attention on when you are looking for a css guide.

3. Teaching / learning speed

Can you keep up with the course? Does your teacher decide the speed, or do you? Of course a great way to follow a course is one that allows you to define your own speed. Home study courses and guides are wonderful for that.

4. Delivery

How is your guide delivered? Are you somebody that likes to read, follow along with a training video or both? Decide what you like, training videos are great, because they allow you to follow along in a real life situation. This means hands on practice, which is exactly what you need if you want to become good in CSS.

5. Contents

Last but not least, content. What is discussed in the guide? What is marked as important? Do you get a total reference, or do you know you don't need that, that the real thing you need is a hands on course with day-to-day subjects? Decide what you want to know, just the basics, how to create full layouts, or just how to create a menu using 100% CSS.

It's up to you now, decide what you need, you know how important the 5 above points are, and where you need to pay attention on. And one last tip, make sure you get some preview videos or sample chapter before following any course, it can save you a lot of time and money at the same time.

Hilco van der Meer
CSS Expert