BETA is a pure object oriented programming language developed by Scandinavian School in System Development, Nordic Universities.

This was released after a series of enhancements of their first object oriented language SimulaI which was a simulation language. Soon it was generalized into Simula67 which had the object oriented framework, and worked on the concepts of class, sub-class, virtual functions etc. This was enhanced by another object oriented language Delta that worked for system description; this meant it could express predicate logic and state changes. This was a non-executable effort and thus did not qualify as a language. So it was decided to design a programming language Gamma that works as Delta but is executable.

Eventually, Gamma was never made, rather Beta was made. While Beta was being made, it was realized that Beta was much more powerful than what Gamma would be or ever could be. Beta is a programming language like C++.

Currently, BETA is available on UNIX workstations, on PowerPC Macintosh and on Intel-based PCs. BETA has an optimum balance between compile time checking and run time checking. The type cast checking is done at compile time, however, for the entire set of type check and type conversion to be done at compile time requires a lot of time and thus increases the complexity of a program. Thus, an optimum balance has been made.

BETA is a logical description of the language. It works on the concepts of class, sub-class, virtual functions etc. It also contains transient variables, ones whose scope is program execution, and persistent variables, those whose values are retained in the disk space and are available at the time of next execution.

You put up a website to attract clients for your professional service business. Maybe you even put up a sales letter - a solo web page designed to promote an information product, tangible product, or seminar.

And so far...nothing! No takers. No sign-ups for your ezine. What's going on?

(1) Get solid evidence that people want your product -- and will buy it online.

Even on eBay and craigslist, some products go unsold. Some markets don't buy online, download ebooks or listen to mp3 files: they shop in brick and mortar stores, buy books at Borders and listen to CDs.

(2) Make sure you have targeted traffic coming to your site.

If you have no traffic...well, there's your answer. But not all traffic is equally valuable. Your keywords, positioning or referral site may be attracting visitors who are outside your target market.

(3) Encourage each visitor to begin building a relationship with you.

Often visitors won't buy on a first visit. So you need to invite them to sign up for an ezine, an ecourse, or even a downloadable manual. Some people read my ezine for over a year before they buy from me.

(4) Showcase unique, meaningful benefits for your target market.

Many professionals focus on how they deliver the service instead of how clients feel about their new lives. And you need to tell readers why you're unique - why nobody else can make the same offer.

(5) Make it easy for your visitors to say yes.

Believe it or not, when visiting other people's sites, I often have to hunt around for an order form when I'm eager, even desperate, to get my hands on a product. Ask visitors to buy...and consider adding some bright red arrows to point them in the right direction.

(6) Create a sense of urgency.

Ideally, your product or service reaches readers by connecting to their pain and their toughest challenges. But you also need to suggest reasons for buying today - not next week, not later.

(7) Test...and test some more. For example:

Test 2 or 3 versions of your headline. Sometimes a news-oriented headline actually works better than a sales-oriented headline or vice versa.

Test backgrounds. I once tripled sign-ups to my ezine by changing the background color.

Test the small stuff. Once I compared two google adwords ads. I changed the spelling of one word in the headline - from midlife to mid-life. The hyphenated version attracted 40% more clickthroughs. Go figure.

Bottom Line: Even when experts create your marketing message, you need to keep evaluating the effectiveness of your marketing materials, especially your website. The Internet gurus share one passion: testing and revising. They're constantly enhancing their sites and their messages. And the rest of us need to do the same.

As you know there is lots of information out there on this subject. These days we are blessed being that we have the world of information at our finger tips. This of course can be helpful but it can also be overwhelming.

If you want to generate a real income then you will need to treat your venture with a serious mind set. One that is detailed and specific. I visit a number of forums online and I notice a certain pattern.

Those who succeed seem to be far more detailed in how they succeeded. Those who fail seem to be only detailed in blaming the reasons why they failed. They do not provide specifics as to what they did.

The reason maybe because they would have to defend their actions. They would be exposed and vulnerable to criticism.

By the way this criticism would be constructive because the majority of folks out there would genuinely point out what you are doing wrong and how you can go about fixing it.

You see those who succeed are not afraid of this. They understand that they may have shortcomings and welcome constructive analysis in order to move themselves closer to their objective.

The point I want to make is this. In order to bring anything from the world of ideas into the world of reality you will need to be detailed in your execution.

I mean you could not go to a bank and ask the bank manager for venture capital if all you have is ideas with no basis in reality. You will have to be specific and provide actual actions you can take to achieve your goal.

The same should hold true before you buy into any business opportunity online or build any website. Before you invest anything you need to provide a detailed outline as to what you are prepared to do and how you are going to do it - based upon the reality of your given set of skills and circumstances.

Once you do this I promise you that you will build a real business that will generate a real income because your execution will be detailed and specific and grounded in reality.