As you know we are all fond of the easy things in life. We all like the path of least resistance. The easier we can find our way the better for us. The more complicated something appears the less we understand it and as consequence the less we like it.

With this in mind we need to approach the building of a website in a way that will avoid all of the above. Your website will need to be laid out in a way that understands the visitor's needs and addresses them clearly and concisely.

The question then becomes how to do this? When considering what subject to build your site around you will need to start your research on the forums relative to the topics of choice. For example if your passion relates to golf then you will need to visit forums where this subject is discussed.

Here you will need to look at what questions are being asked and where the people posting to this forum are having difficulty. Then you will need to get engaged and try and help. Here is how you could do this. Create a signature that links back to a free blog that asks the question "what is the biggest problem you face when it comes to golf"

On your free blog you could ask other questions. Your blog then can have a form where people can submit their questions. Of course you would need to offer them something to do this that will help their game and of course you will need to offer it for free.

Based on this you will be gathering actionable intelligence relative to your target market. With this information you can then build a website that addresses these concerns and provides a product that you are either affiliated with or that you have created yourself.

Now that you have this information you can build a real website that can generate a real income in multiple ways. You will want to build a site that is structured properly for the search engines and one which is easy to navigate for your visitors.

To conclude if you lay the groundwork properly then the rest will fall into place.

Here are the simple ABC's of web development.

A. Graphics

Graphics is very essential in web development because this is what visitors gauze your site if it is worthy of their time.

So what really makes a graphic to be effective?

First, the graphic should be small. Consider using images that are 10 to 12 KB per image because if you will use larger images, it will slow down your site.

Visitors to your site will likely to leave if your site takes too long to display so it is better that you use images that are attractive and easy to load.

Second, when it comes to graphics, you have to use images that have direct relation to your site. You would not display an image of Hollywood artist to promote the product you are selling, as this will cause confusion to your visitors.

Lastly, blinking graphics are not ideal in web development because blinking objects are really annoying and distract readers. More often readers leave web sites with excessive flash or blinking objects most especially when these objects hinder them from reading the whole web page.

B. Advertising

Advertising is lifeline of web sites and you have to handle them effectively to ensure success of your site.

When in comes to advertising, you have to remember two things, the number of ads and how related it is to your site.

The number of ads should be just enough to give room to other contents of your site. If they are overlapping contents of your site, then maybe that is why your site lags behind in web searches.

Next, you should only post ads that related to products or services offered. If they are related, your readers will likely to open the links to your ads but if they are not related the ads might not be opened.

In the end ads generate income but if they are driving your visitors away, then maybe its time to remove some of your ads and just stick the ones that are related to the content of your site.

C. Web Content

Content is also another essential factor in success of your site. It will be better if you have articles that your visitors can read on a daily or almost weekly basis.

Informative content will likely to increase your visitors as they will bookmark your site and then send your links to other friends and family members to invite them to visit your site as well. But for others to recommend your site, you really have to offer not just ads or graphics but rich and informative content.

For example, you are selling a product, it will be better if the site not just offer the products but also give tips on "how to-" like how to choose, how to use and where to buy.

Meanwhile, if you are maintaining a web blog, make sure that the site is readable and the topics being discussed are really interesting.

I think the biggest mistake many of us make when we set out to build a website to make money is not to think out clearly how we are going to achieve this under our given set of circumstances.

We immediately jump on whatever bad wagon promises the best opportunity and hope to be able to achieve the same results. While hope is always nice it is action that will bring results. This is why it is imperative at the outset for you to figure out what you are prepared to do and how you are going to go about doing it.

For example list your strengths and what you are comfortable doing. Then you are going to look for ways and opportunities that will compliment your strengths.

If I had done this years ago I would have been a lot more successful. What I did instead was jump on the latest greatest opportunity, then when I would get the material I would be disappointed because many of the techniques listed where not in my field of expertise.

For example it would involve me having to cold call people to make sales and this is something I hate to do. So your first objective when setting out to build a website is to build it around a subject that you have some relationship with. Basically something that interests you.

Start out broad and be prepared to be taken down different paths that may yield more positive results in other words do not be too ridged.

Research is critical the more time spent researching the better your chances of success. Visit forums relative to your topics of choice and see what people are looking for - then with this information start to structure your site.

There are many site builders out there that can help. The one I used took care of the hosting and also helped me to market the site. This was very helpful especially starting out.

To conclude figure out what you want to do then be prepared to be adaptable based upon what the market demands. Then build a site that addresses their needs and provides solutions and you will make money.