So you managed to get a website up and working. You managed to set up a pay per click campaign. But you have not managed to get lots of buyers, callers, joiners, clickers or whatever it is you were after. You may even be advertising to a niche market, yet your website speaks to a general audience. If you try to be everything to every body these days and you will end up being nothing to anybody. So let's look at how you might make changes to your site to speak to a niche and get some conversions.

News Flash. The general store can't compete with the amazons of the world.

If you try all by yourself to compete with mega mart, you will get lost in the big black wormhole of the internet-- also known as the limp, lame, solitary server for misplaced website owners. That's why you choose a segment or a niche strategy. It offers you an opportunity to carve a market share out of that big giant pie. The trick is to identify the niche market or brand audience who will value the service or product enough to pay for it.

How can you position to a primary target audience ?

Don't shoot at the ocean hoping to hit a fish. You need to follow a plan or niche strategy to develop your website so it speaks to this primary target audience. A website is a marketing tool. So here is a brief outline regarding how you might go about the process of creating a well-positioned, marketing savvy website that is not generic. This is an extremely simplified website plan for positioning to a target audience but it outlines a process that you can follow.

• Define your site- Before you can actually choose the type of software or tool you will need to create your site, you need to first determine what KIND of site you want. Is it a site to promote your business? Or an eCommerce site to sell stuff? Is it a community forum for like minded. You site definition determines which development tools you'll need. A free template might do the trick or you might like to look into ecommerce programs.

• Define your goals- What do you want this website to do for you? Sell? Get additional business? Advertise more high-profit items or services? Serve as a status gateway for your sales and marketing team? Do you want it to be an informational platform that is supported by advertising. Writing down your goals gives you a focus.

• Define your target market- It's not "everyone on the internet". Big companies spend MILLIONS to define their market and create an appropriate strategy. So you need to research the segment of the population who you are trying to reach. If it's teenagers, is it female teens with self esteem issues? Is it teens who are book worms? If you know which segment it is, you can further define the audience and know how to speak to them.

• Define features- These are the features you want on your site. If you are a real estate firm, do you want an amortization calculator? Do you want a venue for people to leave comments? Do you want a slide show, streaming video, audio files? Do you want a schedule of how-to clinics and sign up capability for these clinics? What about registration and payment capability? All of this helps determine the tools you use, the package you might buy the host you will choose. Some hosts are better if you happen to be posting lots of video or audio content for example. Still others offer ecoommerce packages with a higher level of tech support for these customers.

• Target marketing strategy-Your marketing strategy is a plan to reach specific objectives. It does not have to be catchy. It just has to define what you would like the site to accomplish. Example: For instance, you want your computer repair business to cater to home office entrepreneurs who want same-day repair. Your focus is getting computers fixed fast from a remote location and keeping the business person at peak productivity by minimizing downtime. You may also want to get an affiliate cut for spyware you recommend on your website and other products that keep computers virus free and performing smoothly. You want to keep in touch with your market through a newsletter with free tips on how to boost performance and with latest virus alerts. You would like to start offering monthly contracts for being the "IT Department" for the home office entrepreneur and eventually establish yourself as the go-to company for IT services.

Remember to write or use copy that does not focus on yourself or your company, but think strategically in terms of how your product(s), service or company benefits your target market. Then your website should guide them along the path to the action you wish them to take much like a live sales person would do. Plan your website well and it could become one of your least expensive and highest yielding marketing and sales tools.

First of all, what is a Content Management System?

A Content Management System, or CMS for short, is an application designed to facilitate the creation and management of content.

So, do you need a CMS?

Whether or not you may need a CMS solution depends on the size of your website, the amount of traffic you receive, your skills as a webmaster, the number of users who will be adding content to the website, and many other factors.

Website Size

The content of a large website can be very difficult and tedious to maintain if a content management system is not used. Most CMS solutions will store the content in a database in an organized fashion. The administration interface of the CMS should provide an easy way to manage the content.

On the other hand, a CMS solution for a small website may be overkill. A website with a small number of pages is easy to maintain, but may need a content management system solution as it grows.

Website Traffic

The amount of traffic a website receives can be a significant factor in deciding whether or not to use a CMS. Static html pages have always been the fastest loading, whereas dynamic pages need to be compiled or pull information from a database. The processing behind these operations can add time to the loading of the page. It is important to consider the amount of processing that takes place behind the scenes in a content management system. Fortunately, there are many lightweight CMS solutions these days for high traffic websites.

Webmaster Technical Skills

A content management system can be an easy solution for a webmaster who lacks the necessary skill set to create their own website. Most CMS solutions contain a WYSIWYG (What You See Is What You Get) editor. The editor allows for the creation of website content without HTML or other website specific knowledge.

There are many templates available which can be easily installed in many content management systems. Some of these templates are free and some come with a small cost. Another solution to creating the look for your website would be to hire a website designer. This can come with a significant cost, but you'd be getting the exact look and feel you want for your website.

Website Users

In many situations, a website will have more than one content provider. In this case, it may be beneficial to consider a content management solution, as a good CMS system will have the ability check in and check out content. The purpose of check in and check out is to prevent more than one user from editing the same content at the same time. Multiple users on a static website can create many problems with content updates without the help of a CMS system.

Conclusions

There are certainly other factors to consider in whether or not to use a content management system, but hopefully the information contained above will help you in making an informed decision.

With billions upon billions of people on the Earth and an estimated fifty seven million square miles of land, who would have thought that it would be possible to interact with virtually every single person from the comfort of your home or office. No, I'm not talking about talking to them over the phone or writing to them by mail but being able to interact with them via the Internet. Now more than ever, more and more people own computers with Internet connections and are surfing the web.

With billions of Internet users jumping from site to site, there will be those that will stumble upon your website. The question is, do you know anything about those website visitors? Are you getting detailed reports about your web visitors? If not, then as a webmaster you need to seek out the proper website visitor tracking software.

One that will be able to tell you everything about your visitors, like what they're doing when they visit your site or how long they are staying on your website? What links are they clicking? All these questions and more need to be answered. So if you are going to use a visitor tracking software, you might as well use the best. Provided by the advertising behemoth Google incorporated, Google Analytics is just the tool to use.

Google is a multi-billion dollar company that has resources to craft an excellent website visitor tracking software for all webmaster everywhere. This versatile services has an array of features including fast implementation, geo-targeting, customizable dashboards and more. The best part about Google Analytics is that its free. Any and every webmaster can afford the service. So if you are looking for a website visitor tracking software, I highly recommend Google Analytics.

If you are wondering why it is important to keep track of your website visitors, here are few reasons why. First, if you know important information like what your top exit pages are, then you can optimize those pages to preserve your traffic. Secondly, if you have ads on your website, you can use the site overlay feature to see what links your visitors tend to click on the most and reposition those links and place ads there to increase your ad revenue exponentially.

You see, Google Analytics can provide you with tons of valuable information. Information which can increase the productivity and effectiveness of your website. But I must say that there may be some what of a learning curve to the service. You may need to visit the Google help center or watch high quality training videos from programs like GlyticVideos. Once you've gotten a great understanding of Google Analytics, then you can fully utilize and get the most out of the service.