You put up a website to attract clients for your professional service business. Maybe you even put up a sales letter - a solo web page designed to promote an information product, tangible product, or seminar.

And so far...nothing! No takers. No sign-ups for your ezine. What's going on?

(1) Get solid evidence that people want your product -- and will buy it online.

Even on eBay and craigslist, some products go unsold. Some markets don't buy online, download ebooks or listen to mp3 files: they shop in brick and mortar stores, buy books at Borders and listen to CDs.

(2) Make sure you have targeted traffic coming to your site.

If you have no traffic...well, there's your answer. But not all traffic is equally valuable. Your keywords, positioning or referral site may be attracting visitors who are outside your target market.

(3) Encourage each visitor to begin building a relationship with you.

Often visitors won't buy on a first visit. So you need to invite them to sign up for an ezine, an ecourse, or even a downloadable manual. Some people read my ezine for over a year before they buy from me.

(4) Showcase unique, meaningful benefits for your target market.

Many professionals focus on how they deliver the service instead of how clients feel about their new lives. And you need to tell readers why you're unique - why nobody else can make the same offer.

(5) Make it easy for your visitors to say yes.

Believe it or not, when visiting other people's sites, I often have to hunt around for an order form when I'm eager, even desperate, to get my hands on a product. Ask visitors to buy...and consider adding some bright red arrows to point them in the right direction.

(6) Create a sense of urgency.

Ideally, your product or service reaches readers by connecting to their pain and their toughest challenges. But you also need to suggest reasons for buying today - not next week, not later.

(7) Test...and test some more. For example:

Test 2 or 3 versions of your headline. Sometimes a news-oriented headline actually works better than a sales-oriented headline or vice versa.

Test backgrounds. I once tripled sign-ups to my ezine by changing the background color.

Test the small stuff. Once I compared two google adwords ads. I changed the spelling of one word in the headline - from midlife to mid-life. The hyphenated version attracted 40% more clickthroughs. Go figure.

Bottom Line: Even when experts create your marketing message, you need to keep evaluating the effectiveness of your marketing materials, especially your website. The Internet gurus share one passion: testing and revising. They're constantly enhancing their sites and their messages. And the rest of us need to do the same.

Every one of us wants to create a successful website. No one wants to fail. As a consequence of this many of us are out there looking for the silver bullet. Now to me the silver bullet lies within you. You are the key to your success. Of course this sounds nice but how can it be applied in practical terms?

Firstly you like anyone else go online to seek solutions. Your idea right now is that you want to make money. So you are going to search out opportunities that enable you to achieve this.

As a result of this you are going to come across a lot of information and the information that seems the most believable to you is the one you will choose to obtain. However there is also another element at play and that is emotion. The site that outlines the benefits that speak best to your emotional desires will be the one that you approve.

To build a successful website you can use yourself as the model. In other words when people visit your site are you going to outline the benefits that speak to their emotional desires and furthermore will you provide proof by helping them to connect the dots which will make it believable for them that they can reach the goal that they desire to reach.

If your website is built in this way where you genuinely help others achieve their objective then your site will be naturally successful. It really is as simple as that but that does not mean that the work will not be challenging because it will - but if you are determined and build you site with the visitor in mind then the rest is history.

Website Accessibility means the website accessible to all the users in the web including visitors with disability. Many website owners know that their website is available in the internet for visitors to access information but possibly may not know whether their website is easily accessible and even be unaware about Disability Discrimination Act (DDA).

According to Disability Discrimination Act (DDA), all the business should make their services accessible to disabled users. There is also a section in DDA which addresses that if a business offers an online service, even the information is on a single page, then the business is responsible for making an effort to make this information accessible to disabled users.

All new websites that are designed and developed should now follow the W3C (World Wide Web Consortium) and Web Content Accessibility Guidelines (WCAG) against which the accessibility of the website is measured. But when the website is found isn't complaint, then anybody can sue you legally, if they want to.

By following these guidelines, you enhance the professional look of your website, provide access to visitors who previously had not no choice, thus increasing your business prospects and finally not to forget, your business is legal.

Some basic Guidelines to increase the accessibility of the visitors

Validate HTML and CSS: To check if the HTML and CSS used is valid, W3C validator can be used. It is necessary that websites are checked as the validator automatically tells you about any errors and accessibility issues in the web pages.

Image and alternative text: For browsers which don't support images, alternative text can be used to explain what the image is about as the user will only see the text.

Resize font text: Most of the internet browsers use Internet explorer to search for information. If the size of the text can be increased by choosing the font size to the largest then it means that your website is accessible to visitors.

Use of Java script: Websites are not easily accessible when java script is disabled. Mostly people have the java script support switched off, if that's the case then make sure that you use the Java script sensibly and unnoticeably.

Check for the following,

1. Website is accessible without the use of a mouse

2. Website has a Sitemap

3. Website has link text relevant to the content (blind users use tabbing while browsing websites from one link to the other)