Depending on where you want to take your business, a multiple niche website can be an excellent platform with which to expand your business and cover a larger market. It could also be a good choice for you if your interests and expertise vary greatly. However, you also have a choice to just focus all your energies on building one site and staking your reputation on it. So will a multiple niche website be a good choice or will one big authority site increase your chances of success? Let's take a look at the benefits and limitations of each option:

Multiple Niche Websites:

A multiple niche website offers you an opportunity to reach several different segments of the market all at once, allowing you to cover as much ground as you can using just one or a few sites.

Advantages

A multiple niche website lets you communicate to multiple groups of potential customers and possibly close a business transaction from there. It also helps maximize your initial website building efforts, particularly because you only need to build each site around a single design concept.

Multiple niche websites can also showcase your flexibility and comprehensiveness of services that you offer. It's like having a multi-specialty site that attracts clients and customers from several different market segments and then doing business with them. Once your site has been around for sometime, it could easily pick up a minimum of 1,000 to 3,000 hits per day - even more when you've gained enough reputation and recognizability in the business.

Disadvantages

The disadvantage of a multiple niche website rests mainly on its design. Since you will be promoting different products and/or services from a single site, imagine how it would look like to a visitor. One site = hundreds of related links. And we're not just talking about internal links either.

A multiple niche website is essentially your store from which you'll be running your business. Once you're actively participating in the industry, it shouldn't be long until you find external links that you might want to refer to your visitors. Now imagine the chaos - dozens of links, banners, buttons, ads, graphics, pages upon pages, all coming from just one direction, each one crying out for attention.

If you can't manage it well, a multiple niche website can grow to be a multi-headed monster, each one heading for a different direction and demanding a different type of approach. In the end, there is a danger that you could be competing with no one else but yourself.

Build multiple niche websites if...

- You have the expertise and the experience in the specific niches you want to focus on.

- You have the skills, time or manpower to devote for the development of each niche.

- You have the resources to spend for the demands that a multiple niche site will require.

- You have established an organized and well-designed business processing system to handle transactions such as sales, discounting, customer service, subscription, etc.

- You have the patience of a saint and the eye for detail of an IRS auditor.

Single Authority Site

The single authority site is just that - one site offering excellent products or services pertaining to a single niche or industry.

Advantages

One big authority site is perfect for people who want to build their expertise in only one field or niche. If there's one thing you can do well and you want to make it your business, take this route. It's easy to set up, doesn't require a lot of resources and is relatively cheaper to run. You could also concentrate all your efforts here and become a respected guru in a specific field instead of being the internet marketer who juggles with multiple industries and never quite achieving expert status.

Disadvantages

If you made a mistake in your choice of niche, a single authority site can fizzle out like a short matchstick. When it goes, it goes and there's nowhere else you can turn to or fall back on, unlike a multiple niche website where there are other things going on for you.

You could also miss the opportunity of providing products and services for a wider market segment, thus limiting your income potential. If the niche you chose has a limited market, your site's traffic counter will reflect that in the number of hits it receives.

Build one big authority site if...

- Your expertise is limited to only one area and you are confident you can comfortably grow in it.

- You want to become a known authority in that niche.

- You have limited knowledge or training.

- You want to focus all your time, effort and money developing one big authority site versus a multiple niche website.

Every one of us wants to create a successful website. No one wants to fail. As a consequence of this many of us are out there looking for the silver bullet. Now to me the silver bullet lies within you. You are the key to your success. Of course this sounds nice but how can it be applied in practical terms?

Firstly you like anyone else go online to seek solutions. Your idea right now is that you want to make money. So you are going to search out opportunities that enable you to achieve this.

As a result of this you are going to come across a lot of information and the information that seems the most believable to you is the one you will choose to obtain. However there is also another element at play and that is emotion. The site that outlines the benefits that speak best to your emotional desires will be the one that you approve.

To build a successful website you can use yourself as the model. In other words when people visit your site are you going to outline the benefits that speak to their emotional desires and furthermore will you provide proof by helping them to connect the dots which will make it believable for them that they can reach the goal that they desire to reach.

If your website is built in this way where you genuinely help others achieve their objective then your site will be naturally successful. It really is as simple as that but that does not mean that the work will not be challenging because it will - but if you are determined and build you site with the visitor in mind then the rest is history.

The greatest breakthrough of the Web 2.0 age is the advances made in web page coding. Previously, an interactive web page would require you to click on the control to trigger the action, then the request would be sent to the web pages server, and you were stuck waiting for the page to reload. This is an inconvenience on your part, as you are stuck waiting. Similarly, if you are the owner of the webpage, it is an inconvenience to your users to have to wait. Furthermore, if you are offering your services or products, you are losing potential customers and gaining downtime on your webpage.

But AJAX, which stands for Asynchronous JavaScript and XML, is a new type of web coding technology which allows you to create an interactive website that does not need to reload and communicate with the server every time an action is taken. For you as a web page owner, this means faster loading times for your customers, as well as more interaction with the page on the end users' side.

AJAX uses a combination of Java, XML, HTML, and CSS coding, all rolled into one to create a unique and interactive web pages.

Are you wondering where AJAX has been employed on the Web? Ever used Google Maps? Google Maps allows you to drag the map, zoom in and out, as well as set markers on the map without the need to bee constantly interacting with Google's server.

If you want to create a unique and interactive webpage with less loading time, allowing your members to view more in less time, AJAX coding is the way to go.