In any type of sales if you're not tracking your leads, your sales, your conversion rates, etc. then you are missing out on an opportunity to expand and grow your business; in the Internet Marketing world this is especially true.

There are plenty of free tools on the Internet nowadays that allow you to see how many visitors you are getting, what geographic location they are in and 'how' they got to your website. The 'how' they got to your site is the most important question of all.

You may be getting 500 visitors a month of which 300 may be coming from advertising source 'A' with another hundred coming from advertising source 'B' and yet another 50 visitors coming from advertising source 'C' with the rest coming in small increments of 1-5 from different ads that you've placed on the Internet.

One good reason to track your website visitors is it lets you know whats working in contrast to that which is barely working if working at all; this way you can save time and energy focusing on what works and tossing aside what doesn't.

Another excellent reason is, as stated before, to save time. You want an online business to enjoy the increase in time available to spend with your family, on hobbies or on whatever you want to do. If you're laboring at a computer all day wasting time on what doesn't work then you are also wasting precious time that would better be spent elsewhere.

There are all kinds of free trackers on the Internet but one of the best I've ever seen is Google Analytics. You can see everything from the number of visitors your site had from day to day, but you can also see their geographical location as well as how they were referred to your site. This is very important as you want to know what is working and what isn't. Another benefit of Google analytics is that it doesn't leave a little box at the bottom of your page which allows both you and all your visitors to see your site statistics. With Google Analytics you place a small piece of code at the bottom of your page which is invisible so only you have access to your stats.

Website Accessibility means the website accessible to all the users in the web including visitors with disability. Many website owners know that their website is available in the internet for visitors to access information but possibly may not know whether their website is easily accessible and even be unaware about Disability Discrimination Act (DDA).

According to Disability Discrimination Act (DDA), all the business should make their services accessible to disabled users. There is also a section in DDA which addresses that if a business offers an online service, even the information is on a single page, then the business is responsible for making an effort to make this information accessible to disabled users.

All new websites that are designed and developed should now follow the W3C (World Wide Web Consortium) and Web Content Accessibility Guidelines (WCAG) against which the accessibility of the website is measured. But when the website is found isn't complaint, then anybody can sue you legally, if they want to.

By following these guidelines, you enhance the professional look of your website, provide access to visitors who previously had not no choice, thus increasing your business prospects and finally not to forget, your business is legal.

Some basic Guidelines to increase the accessibility of the visitors

Validate HTML and CSS: To check if the HTML and CSS used is valid, W3C validator can be used. It is necessary that websites are checked as the validator automatically tells you about any errors and accessibility issues in the web pages.

Image and alternative text: For browsers which don't support images, alternative text can be used to explain what the image is about as the user will only see the text.

Resize font text: Most of the internet browsers use Internet explorer to search for information. If the size of the text can be increased by choosing the font size to the largest then it means that your website is accessible to visitors.

Use of Java script: Websites are not easily accessible when java script is disabled. Mostly people have the java script support switched off, if that's the case then make sure that you use the Java script sensibly and unnoticeably.

Check for the following,

1. Website is accessible without the use of a mouse

2. Website has a Sitemap

3. Website has link text relevant to the content (blind users use tabbing while browsing websites from one link to the other)

Anyone can have a website, but is that website going to be seen by anyone?

There is so much more that needs to take place when building a website. Most people have no idea. Websites need to have good content, proper keywords, good hosting etc...

Do you really want to know how to create a website that is steps above most and one that will make you money? If you answered "yes" then you need to follow the rules of CTPM in order. CTPM stands for:

Content

Traffic

Presell

Monetize

Good Content will get you alot of traffic. Preselling is when you build a relationship with visitors, not treating them like another digit to your bank account. People visit this site looking for ideas to improve their lives, so that's what must be focused upon. The last step is monetization. This should be the least of your concerns.

Pick a niche that you know something about or at least a little bit about. This will make building content alot easier. Don't worry about doing anything else except writing good content. I know you are saying "I can't write", but don't let that get you down. Do some research on the topic you chose and pick out some key topics and write about that. It doesn't have to be award winning, just keep writing.

Once you have Content the the rest is very easy.

If you want the rest to be very simple in a step by step format you should check out SBI (Site Build It). Domain name, hosting, analyzers, keyword research etc are all included at one place. They'll even help you find a niche.

SBI over delivers unlike anything I have ever seen.

This site will help if you are an experienced website designer or someone who knows nothing at all. I've never seen anything that even comes close.

When you get that profitable site up and running you can send me part of your profits. My address is 4934 East St... Just Kidding. But really do check out the site. You'll be so impressed.

Become the expert on the block.