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9 Tips for Creating a Site Map for Visitors and Spiders

Not every site needs a site map, they can certainly be a good idea. Site maps provide a dual purpose: They provide search engine spiders easy access to all of your site pages and they provide site visitors easy access to all of your site pages. The difference is that search engines and visitors access your site map differently and therefore there are different methods that need to be applied to creating site map(s) that are friendly for both engines and search spiders.

Small sites typically don't need a site map so long as all pages are linked in the main navigation. Once you get into main and sub-navigation menu's then site maps are helpful in allowing search engines and visitors to quickly find anything they are looking for within just a couple of clicks. A single site map can be used for both purposes or multiple site maps can be created. Here we'll address creating site maps for spiders and humans separately.

Site Map For Spiders

.xml file

An .xml document should be added to your site's root directory containing links to all site pages. This .xml file should then be referenced should be compiled and placed into a proper .xml document which should be uploaded into the root directory.

Robots.txt file

With your .xml site map file in place you must then make it accessible to search spiders. Reference the site map in your robots.txt file by adding a line for sitemap: URL (example: sitemap: http://www.polepositionmarketing.com/sitemap.xml)

Keep current

Be sure that your .xml file is updated and uploaded frequently, or at least as often as pages are added or removed from your site. Large sites should implement an automated site map update monthly or even weekly or daily.

Site Map For Visitors

Navigation links

A site map designed for human visitors is just like any other website page. Link to the site map page should be included in the primary navigation or the site's global footer. Visitors should be able to find this link without too much searching.

Additional page links

Site map should also be linked from various pages within the site such as Help pages and your custom 404-redirect page. This helps point visitors to the site map as a quick and easy means to find what they need.

Overview

It's helpful to provide a short overview paragraph at the top of your site map page. This can be a nice introduction should someone land on this page directly from a search engine or elsewhere.

Heading and layout

The layout of the site map should present a clear visual hierarchal structure or your website. Both headings and sub-headings should be used above properly grouped links.

Text links & descriptions

Site map should primarily use textual links and page should not be cluttered with images or other distractions. It is also a good idea to provide an additional short description (provided there is room) for each link that allows the visitor to better understand where each link will take them.

Keep current

Be sure that your site map is updated and uploaded frequently, or at least as often as pages are added or removed from your site.

As I said above, not every site needs a site map. But those that do should be sure that the site map(s) they create are actually benefiting them. And the best way to do that is to make sure your site maps provide maximum usability for visitors and search engine spiders.

Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney DeGeyter - EzineArticles Expert Author

 


Site Rubix Review - New Website Building Tool

Dear Reader,

Site Rubix is a new website building tool recently released (Oct 2007) from Kyle and Carson at Wealthy Affiliate.com.

I have had a chance to use this website building tool, and I have to say it does do 'what it says on the tin'. It is very easy to use. You can choose a website style from an array of templates, drag and drop, add images, video, text, and actually publish your own site to your own domain with the click of a button. Because it is free along with Wealthy Affiliate membership you also receive free hosting.

The only thing you have to do independently is purchase your own domain, which is an easy thing to do. You can do this by visiting any number of websites which register domains, for example 1and1.com or GoDaddy.com.

The instructions for using Site Rubix are very clear, which is what you would expect from the Wealthy Affiliate team, although you will find it so user friendly you almost don't need to refer to the instructions except perhaps for the actual publishing step. This is when you actually make you site live and online, and again this step is not a problem if you follow the simple step by step instructions.

I would recommend Site Rubix as a website building tool, particularly to someone who is building their first site. There are no headaches involved, its quick to use, good functionality, you don't need to know http. All in all, its a pretty good system all-round.

Christopher Holden

Entrepreneur Essential.com
http://www.entrepreneuressential.com

Online home business guide, website building, software advice and online business resources.

 


Lex Parsimoniae

Lex Parsimoniae is Latin for "Law of Parsimony", which pulled out into its simplest form is the The Law of what can be spared, should.

This is a theory that I have been studying for the past year and through observation believe that this can be applied to all situations that require a more efficient, functional solution. This paradigm has many names, but is best know as Occam's Razor. His razor suggests that when resources are limited or when speed of function is essential, design / complexity trade-offs should be based on what does the least harm to the probability of success, however that is defined.

Form is Function

There is a school of thought that beauty in design results in good function, but I prefer to subscribe the fact that just concentration on the functionality will by its very nature, create its own aura of design. Sometimes, the focus on functional efficiency inspires a feeling that goes beyond aesthetics and ultimately give us the sense that its form is of a higher echelon.

Barrier To Entry

The brain is an amazing piece of kit. One of its most amazing functions is its ability to optimise when processing data. Each brain has been trained over many years (or maybe it inherently has the ability) to simplify individual objects into groups. Instead of seeing each individual blade of grass, the mind sees a field. Millions of pieces of data grouped into one object because it knows, to comprehend millions of pieces of grass would take and enormous amount of effect. Effect that could be focused elsewhere. So it generalises to make life easier. This sort of information overload can happen in design as well; Too much will distract from your likely objective. Remember that 7 Second Rule? If your web app or website has 7 seconds to impress then wouldn't you prefer showing off your functional muscles? How useful your app is? and not long it takes to load the really cool (bandwidth crunching) design? Remember how it easy it is to make your mind up about someone when you them for the first time. Same rules apply.

Just Do It!

What are your objectives and goals? Hopefully, when developing a web app or website, to make your (or your users) life easier! And let's remember, this 'thing' we call the Internet is broken. So don't break any further with dodgy CSS and bloated javascript. Functional Turn Around is the most impressive aspect for me these days. Spend time developing how the app works, refine it, refine it again, then again. Then when it works, design around the edges. If you like Latin phrase then try this one:

"entia non sunt multiplicanda praeter necessitatem", or "entities should not be multiplied beyond necessity"

or just remember, K.I.S.S - Keep it Simple, Stupid!

For more information about Occam's Razor and various other development theories, read this Design and Development Blog at www.gammatan.co.uk

Liked what you read? Check out Richard Healy's other ramblings on Design and Development at http://www.gammatan.co.uk

 


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