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Web Analytics

I've done quite a bit of research into web analytics lately, and I have found a couple of things. Google analytics Is a great tool, but it cannot be the only tool an organization relies on. Because it is a purely JavaScript based, it is unable to catch browsers that do not have JavaScript enabled, this includes the search engine robots, some hand held devices, as well as a percent of users that manually turn this off. That being said we need a tool to parse the log files from the server and to give us information about these users, as well as providing us with "on demand" stats where as Google's stats are next day. The server logs also contain a wealth of other information that we are collecting automatically, so we might as well take advantage of it.

I have come to the conclusion that we need to use Google Analytics but we also need a tool that reads the server logs. There are quite a variety of tools that would fill this need. Google recently purchased Urchin who's web analysis product runs Google analytics, costs about $3k and will work with the Google Mini, Urchin also gives the ability to read logs from server software other than IIS (like apache, the software used for open source applications) .

Urchin will be releasing another version shortly, and this will be the first release since the Google buyout. Another option is WebTrends Analytics it costs about $4k. It Like Urchin will read both IIS and Apache logs, and has a web interface for users. The last product is NetTracker, it runs about $4k for the software, and another grand for support. it was recently bought out by Unica. The administration of netTracker is not the smoothest, and the support seems to have declined on quality since the buy out.

 


Outsource Web Development

India is developing at rapid pace and in this fast changing scenario, this country is becoming a major center of information technology. Today the world is viewing India as the next major hub of world-class web solutions to improve and increase their online businesses profit to a large extent. India's software and web development market is booming and gaining its attention for offering excellent offshore web outsourcing services.

Establishing its global presence, Indian IT industry is expected to be worth USD 1.2 billion and making this nation as the most preferred choice for gaining best and cost-competitive web development activities. In past couple of years Indian IT firms have demonstrated their high ability by offering quality software and web development services on global arena. Apart from quality, many Indian software firms have proved their skills and modern methodologies to deliver ultimate solutions for various business requirements.

After having a close look it has been found that with the development of the internet, many new and diverse areas in web development have been opened in India. India as a new destination is actually becoming a new hot bazaar for offering all kinds of web solutions. Factors like low cost manpower, communication facilities, sheer focus on quality and extensive technical knowledge are some of the essential factors that have led the growth of web development. If we compare the present scenario of outsourcing web solution, one main factor that gives India an edge over other countries is this nation has a large ratio of trained brains who deliver better results with their knowledge base. Indian IT professionals have the potential to provide quality work and meet deadlines.

Many top multi-national corporations have understood the benefits of cost-effectiveness of the Indian software market and are similarly astonished by the class of service provided. Apart from this, some of the major top corporations are transmitting their assignments to India to get the superior result within a restricted time frame. The successful story of Indian software development market is also contributing towards escalating the living standards and economy of the country.

It is estimated, that with the pace of globalization the concept like outsource web and software development is going to rise in the next few years. Experts of the market research industry feel that the future and scope of outsourcing various software or web development services is bright and India is definitely one of the emerging names that rank high in IT and web service sector. Web and Software outsourcing India is now setting new milestones, and today many organizations from all across the globe are stepping towards India to get most consistent web solutions and software services.

Rakhi, is a SEO copywriter and SEO executive at an offshore development company in India that offers affordable website development, web development services, e-commerce development, e-commerce development India, viral marketing India, Java game development India, web promotion India.

 


Personal Websites and Business

Personal websites and business may not go hand-in-hand as far as you are concerned, but I urge you to think again. If you want to sell something, you may need to "sell yourself" first. People enjoy doing business with someone they know and like. More importantly, they want to know that they can trust you.

We are actually able to transact business all over the world due to today's technology. The problem with that can be a lack of personal service. However, with the internet, and especially with personal websites, we can feel as if we know someone that we have never actually met. We can know what a person looks like, we can know the sound of their voice, we can know all about their family, hobbies, dreams, future goals, etc.

When someone is surfing the web looking for a way to work from home, they are also looking for someone to partner with. Someone to mentor them and show them the way. They want to feel comfortable with a prospective future business partner.

If you want them to consider joining your opportunity, you have to be visible on the internet. You have to be willing to get personal and reveal yourself to them. Your site should be warm and inviting. It should provide information about you and your business opportunity. Give them a way to contact you.

This really is the way to gain business partners from all over the world, or from just the good old U.S. if your company is not international. Think about what you were looking for when you were searching for a home business. I don't know about you, but I felt a connection with my sponsor. I felt as if I knew her just by looking at her website.

That is what you want to create. You want to seem warm, friendly, and approachable. You want your reader to feel as if they already know you. A lady contacted me via email recently who was interested in my candle business. She practically told me her life story in that email, and it is probably because she felt like she knew me. She had seen my site and already knew all about me.

That is a good thing. It means that she felt as if I was someone she could talk to candidly. She must have thought that I would be approachable and would be receptive to her. Not everybody who contacts you will be so open. They may be wary of you and your business, but they contacted you because they found something of interest. This is when you provide them with honest answers to all their questions. It is also where you give them that personal attention that they are seeking.

Their state of mind when they contact you is not important. The fact that they made a connection is what matters. The reason for the connection was that they found your personal website and liked something they saw there. They were able to contact you because you provided them with either a phone number, email address, or both.

Do you see how this works? Prospects come to you. You do not have to "beat the streets" or chase your friends and family in order to build your business. This is not yesterday's network marketing, it is the new way. Believe me, it is also the best way. Many of yesterday's methods gave us a bad rap because they were so annoying.

Personal websites and business work well together. Get your own site up soon. It doesn't have to be fancy; just informative. Keep it simple and see what happens. I am sure that you will be pleased with the results. Remember to advertise your website and tell your friends about it. You cannot just build it and hope they will come.

Ronda Tuckness is exploring the world of internet marketing through her gourmet candle business and it is her goal to make a career in the industry. Please visit her website at http://www.your-candle-scents.com

 


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