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Is Your Website Working For You?
A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this: How do I make my website earn money? If you've got a business online, then it's likely you have some sort of web presence. Perhaps it's a one-page 'sign up for my list' kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they're not doing what you want them to - and since we're in business, ultimately that means making some sort of a profit - then it's time to make some changes. But how do you REALLY know whether your site is working or not? Here are four strategies to test and track your pages to know what needs fixing: 1. Let the numbers speak I'm sure if the sky was the limit, you'd hire the most expensive web designer with the fanciest tools to create the most spectacular site imaginable for your business - and someday you just may do that. For now, though, even an ugly site can make money. I can think of at least two sites right now that I personally think are not that pleasing to the eye, yet I know they are raking in the bucks each and every month, year after year. So don't get caught up in having the most polished and professionally looking site. Focus more on having the pieces in place that will bring you the cash, too. 2. Give your site only one job Think of each page of your website as a separate entity with one main purpose. It may be to sell something, or to sign up for your list, or to get people to call you for an appointment. Whatever it is, make it clear that that one thing is the action your visitor should take from being on that page. 3. Track your numbers Most web hosts offer statistics that you can use to watch your numbers, or there are other web stat programs that you could use as well (such as Google Analytics). However you are keeping an eye on your numbers, you should be looking for two things: how many people visit your site and how many people take the action you want them to take. From those two numbers, you can figure out your conversion rate, which tells you how many of those visitors took the action you wanted them to - like sign up for your list. If you make small changes to your page AND watch these numbers at the same time, you'll be able to tweak things to increase your conversion rate. 4. Make one change at a time This is a very effective way to increase the conversion rates on sales pages and sign-up pages. Change just one thing - for example, the headline - and watch your numbers. Compare those statistics to your previous ones and decide whether or not to keep the change. (You can also do this via a split-test in your shopping cart, where the software does the number crunching for you.) I see so many sites that try to be all things to all people by offering everything under the sun in too small a space - a website - and all that does is confuse people and encourage them to click away. Remember, 'a confused mind always says no', so always go back to the main questions when considering making changes to your website: What's the purpose of this page? What is the one thing I want my visitor to do here? And then design your copy around the answer. Keep it simple and you'll get better results every time.
Build Business Website For Maximum Profits
Many offline businesses had taken their earnings potential to the next level after introducing their products and services in the Internet. But mind you though, despite the fact that some of them works tremendously, most just failed to attract new customers. Why they failed and how they succeed? Continue reading to know what it takes to build a profitable website. Great Content That Have Good Demand Web surfers are looking for information which then drills down to the solutions. It is your job; as the business owner, to identify their problems and give them the best possible solutions. For example, a couple from US is planning for romantic honeymoon in Italy but not sure which place they should go. If you owned a five star romantic hotel in Italy, they are your potential customers already. After doing some keyword research, you might want to write about "Romantic Places in Italy" which include all the romantic activities, nice shopping malls as well as pictures surrounding those places. You might also want to offer some romantic packages for them so that they don't have the hassle of managing the honeymoon themselves. Results? The couple will be more than happy to pay for all the services you provide. Isn't that great? Building Trust and Deepen Relationship People buy from someone they trust. This especially true for online purchases since there are so many scams out there. Therefore, you have to bridge the gap with your potential customers as well as your previous consumers so that they will buy the products from you now and thereafter; and not from anybody else. Result? You can keep your loyal consumers and grab the potential customers from your competitors; both at the same time. It's like killing two birds with one stone. But how? First of all, provide friendly and personal information about your offer through great web contents. You can write some tips or techniques that will make their job much easier. Secondly, communicate with your customers & potential consumers through monthly ezines or newsletters. You can do this by using auto-responder. Generate Targeted Traffic For New Customer You can't expect your website to generate enough income of you don't put effort to market it. Having said that, not all kind of traffic will do, but super-targeted traffic will help. Targeted traffic is visitors that are interested in what your website is all about. This can be a couple looking for romantic places, family looking for great places during summer vacations or maybe some business person who has meetings in Italy. All of them can be your targeted traffic. But how to entice them to visit your website? You can advertise your business using Pay-Per-Click methods, such as Google Adwords. Besides that, you can sponsor some banners in other related websites or forum space to introduce your offer. Last but not least, you can use articles to attract them via article marketing. Either ways, you must keep your marketing effort to gain highly targeted traffic to your website. You might have to spend thousands of dollars to buy tools to build business website but if you are on tight budget, consider buying Site Build It since it offers all the tools required (Keyword Research Tool, Auto-responder, Website Builder, etc.) under one package.
Are You Vying For Open Source Web Development?
Web development encompasses various activities related developing a website. The importance of building a web presence in today's times is immense, triggering rush by people and organizations to own websites to make themselves visible on the internet. This in turn has driven the need for web development software and tools that give competitive advantage to its users. Now the ubiquitous questions are • How expensive is web development? There are a wide variety of web development products being sold by different vendors that cater to all your web development needs. But they do come at a price and often we are either not in a position or simply not willing to pay the price. We are always looking for a cheaper alternative. Better still - Can we get it for free? Yes, we can - The same features and facilities as commercial web development software are available for free as feature rich Open source web development tools. Open source software offers us several advantages the most important of which are - • The software comes free of cost. Are you someone who is vying open source web development? Since web development is such an important and strategic area the need for open source software is even more important. This gives you freedom for creativity and experimentation while not denting your pocket with huge expenses. FORTUNATELY there are loads of free open source web development tools and software available that can satiate the need for a great looking web site by getting you the right tools to build it for free. Here are some open source web development products one can try: • Aptana 0.2.7 - An html/JavaScript editor intended for development of dynamic web applications. It provides integrated java script debugging and is excellent tool for ajax development. Go Ahead, Try these wonderful open source web development tools and build your dream website now.
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