A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this:

How do I make my website earn money?

If you've got a business online, then it's likely you have some sort of web presence. Perhaps it's a one-page 'sign up for my list' kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they're not doing what you want them to - and since we're in business, ultimately that means making some sort of a profit - then it's time to make some changes.

But how do you REALLY know whether your site is working or not? Here are four strategies to test and track your pages to know what needs fixing:

1. Let the numbers speak

I'm sure if the sky was the limit, you'd hire the most expensive web designer with the fanciest tools to create the most spectacular site imaginable for your business - and someday you just may do that.

For now, though, even an ugly site can make money. I can think of at least two sites right now that I personally think are not that pleasing to the eye, yet I know they are raking in the bucks each and every month, year after year.

So don't get caught up in having the most polished and professionally looking site. Focus more on having the pieces in place that will bring you the cash, too.

2. Give your site only one job

Think of each page of your website as a separate entity with one main purpose. It may be to sell something, or to sign up for your list, or to get people to call you for an appointment. Whatever it is, make it clear that that one thing is the action your visitor should take from being on that page.

3. Track your numbers

Most web hosts offer statistics that you can use to watch your numbers, or there are other web stat programs that you could use as well (such as Google Analytics). However you are keeping an eye on your numbers, you should be looking for two things: how many people visit your site and how many people take the action you want them to take.

From those two numbers, you can figure out your conversion rate, which tells you how many of those visitors took the action you wanted them to - like sign up for your list. If you make small changes to your page AND watch these numbers at the same time, you'll be able to tweak things to increase your conversion rate.

4. Make one change at a time

This is a very effective way to increase the conversion rates on sales pages and sign-up pages. Change just one thing - for example, the headline - and watch your numbers. Compare those statistics to your previous ones and decide whether or not to keep the change. (You can also do this via a split-test in your shopping cart, where the software does the number crunching for you.)

I see so many sites that try to be all things to all people by offering everything under the sun in too small a space - a website - and all that does is confuse people and encourage them to click away. Remember, 'a confused mind always says no', so always go back to the main questions when considering making changes to your website: What's the purpose of this page? What is the one thing I want my visitor to do here? And then design your copy around the answer. Keep it simple and you'll get better results every time.

An SSL, or Secure Socket Layer, is technology that has been developed that allows web browsers and web servers to communicate over a secured connection.

The system uses cryptography that uses two keys to encrypt data  a public key known to everyone and a private or secret key known only to the recipient of the message. It’s a way to encrypt data, like credit cards numbers (as well other personally identifiable information), which prevents the "bad guys" from stealing your information for malicious intent.

The recently introduced SSL v3 improved upon SSL v2 by adding SHA-1 based ciphers, and support for certificate authentication. SSL v2 was known to be flawed in a variety of ways. Identical cryptographic keys are used for message authentication and encryption. The older version did not have any protection for the handshake, meaning a Man-in-the-middle downgrade attack could go undetected.

SSL has recently been succeeded by Transport Layer Security (TLS), which is based on SSL and is included as part of both the Microsoft and Netscape browsers and most Web server products. SSL uses the public-and-private key encryption system from RSA, which also includes the use of a digital certificate.

SSL-enabled client software can use standard techniques of public-key cryptography to check that a server's certificate and public ID are valid and have been issued by a certificate authority (CA) listed in the client's list of trusted CAs. Client authentication allows a server to confirm a user's identity. It’s a way to assure a client that they are dealing with the real server they intended to connect to. It can prevent any unauthorized clients from connecting to the server, preventing anyone from meddling with data going to or coming from the server.

From the very beginning SSL was designed to provide security between client and server, and to avoid any kind of 3-way man-in-the-middle attack.

Conceptually it’s quite simple: it negotiates the cryptography algorithms and keys between two sides of a communication, and establishes an encrypted tunnel through which other protocols (like HTTP) can be transported. It can also be easily passed through firewalls and proxies, as well as through NAT (Network Address Translation) without issues.

Internet really is the money-making, cash-spitting, wealth-building profit machine, just like the dreamers said it was. However, not many people realized this huge earnings potential. The biggest problem they faced is just that they do not know how to build website from scratch. And their lack of knowledge about HTML often holds them back to build a successful money-making website.

This article is about that, teaching you how to build website from scratch without HTML knowledge at all.

Let's get going...

List Everything You Know About Anything

The best capital in the online world is not about money, but knowledge instead. The good news about making money online is that, you can monetize your knowledge instantly. No matter how useless you think about anything you know, there will always be someone out there that is looking for that information. The best part is that you can get paid by just sharing the information.

You can start by listing everything you know about anything. This can be an activity that you love doing during your leisure time, something that you did as a part time job or techniques that you had learnt while working in the office. Divide those subject matters into several topics and rank them from the theme you are most comfortable with. It is a good idea to begin with the top preference first.

Research The Most Profitable Keywords

Refine your preferred topics by doing some keyword research. You can use the free keyword tools like Overture Keyword Tool to get started or some paid keyword tools like Wordtracker to dig even deeper. After collecting all those possible keywords, continue researching its profitability by looking at the possible affiliate products as well as the cost-per-click (CPC) in the Google AdWords.

Moving forward, you will have a list of the most profitable keywords and the "not so profitable" one. Rank them accordingly and start structuring your web design concept. Then, locate the most profitable keywords in the Tier-2 pages; where they are accessible from the homepage, and the rest in the Tier-3 pages. By doing so, web pages with the profitable keywords are able to enjoy maximum exposure.

Build Web Pages With WYSIWYG Softwares

By now you must already have a concrete web structure. Remember it by heart because you are about to build a website that will make money 24/7. What left is just a great content that will makes your website stands out than the rest. From now on, focus on building great contents and keep on creating them so that the visitors able to keep in touch with you in the long run.

However, you need a website builder that able to connect your contents with the visitors into a presentable or user-friendly format. You can start building your profitable website with Site Build It. In fact, it comes with paid keyword research tool, hosting, domain names, auto-responder and marketing tips for free. You don't have to worry about how to build website from scratch without HTML knowledge anymore.