There are two approaches to DIY Website Construction.

The first is to go about gathering and purchasing all of the components separately. The second is to buy a package that has all of the components and build your website yourself using the tools at your disposal.

When you think about what you will need for a DIY Website Construction, consider the following:

• Domain Name
• Web Hosting
• Templates or HTML program
• Keyword Research
• Content generation
• Autoresponder
• Sitemap submission
• Community or forum for support

If you don't do this on a regular basis, putting all of the pieces together for a DIY website may seem overwhelming.

But you don't need to put all of the separate components together to do your website yourself. You can buy a package that combines the best of everything.

One thing, though. Your best bet is NOT one of the domain name services. These services allow you to get a "brochure site" up quickly. But they don't help you generate a website that sells. And, unless you are putting up a website just for friends and family, there's no use in a website that doesn't sell.

Instead, you should look for a package company whose goal is to make your site sell. They're not there to sell lots of additional components, they want you to succeed.

For one price, you should get your domain name, web hosting, templates, keyword research, an autoresponder, email addresses, sitemap submission, statistics monitoring, and more. You also want to make sure that there is some level of support for the community whether it is phone based technical support or a welcoming forum.

If you're not ready to put all of the components of a DIY website together yourself yet, I recommend Site Build It for a package deal. It includes all of the necessary components and has a very supportive forum community.

To get the SBI package deal, click through to my Small Business Website Marketing Blog.

The initial client-developer discussion is an integral part of the Web design process. This article will take a look at both the client side of the development procedure, as well as the best practice methods for Web developers to employ when speaking to their potential business partners.

Your business is ready for a Web site...
Or so you think. Before you take any further steps, let's take a quick look at the simple reasons why you may want to invest in a Web site in the first place.

• Sell products over a greater range than you currently do
• Offer your services over the internet
• Consolidate or begin advertising through the internet
• Get your brick-and-mortar location out to the masses

All of these reasons can really be lumped into the super-category titled Increasing Business - the prime goal of any worthwhile advertising campaign. Generating authentic business and receiving solid leads is virtually money in your pocket; and in this day and age, the internet is the best domain for advertising your products and services. People turn to the internet to look for information like no other. In fact, it seems as though the internet is even replacing God in today's search for answers.

Do some research on a few of the longer queried Google keyword-phrases. Chances are you'll come across some gems like What do I do if my boyfriend is cheating on me? Or how do I get my children to enjoy Vegetable X?

For driving traffic to your soon-to-be Web site, you need to give users the potential to stumble upon your domain with their search engine queries. After all, what good is your Web site if nobody can find it?

Forget everything you know about Web development.
To achieve the seemingly simple goal stated above, you need to look for a Web designer who stays on the cutting edge of the technological market while being up to date in their development practices. You want them to employ certain Search Engine Optimization tactics, and if they don't offer such services, you at least want them to make sure your new Web site is SEO ready. Further down the road, you might want to contract an exclusive SEO company to do your internet marketing or even do it yourself; but if your new Web site is not configured properly at its nuts and bolts, you're going to need a comprehensive ground-up redesign. And let's not try to waste any money in this endeavor.

First thing's first: After you browse the internet for local developers or even check the regional phone directories; you must get to know your developer. And when I say get-to-know them; I mean get to know the quality of their work. At this point in the game you shouldn't even have made a phone call or sent an email inquiry. It is imperative that you take a close look at their Web sites and portfolio (if available). If what you see is visually appealing, consider it an added bonus, because, chances are, you're looking in the wrong places to measure their worth.

Key point: Know what you're looking for. The face of the site is actually not that important. Don't be influenced by sites constructed solely upon Flash, or sites using a little too much dynamic Javascript. This after all, can only hurt you in trying to get your Web site indexed by the major search engines. Your best bet is to right click on the page and check out their source code. And when you're done with that, if you're using FireFox (which you should be using), go to View on the top toolbar and choose to view the page without style. This is a close representation of what search engines are seeing. Try running a spider simulator on the page to really see through the search-bots' eyes.

When viewing the source code, if you don't see a DocType Declaration in the first line, let that be your only red flag and move onto the next developer. Another item of interest for you is standards compliancy. To check for this, run the page through the W3C's Page Validator Tool. While search engines don't necessarily see valid XHTML as a requirement, the closer the page comes to standards compliancy, the easier it will be read by search engines. It's a correlation-not-causation type of relationship. Also worth noting is that if Web pages are produced by a company, check and see who your developer is and their relationship to the pages that you were viewing. For example, if you like Page X in their portfolio and it was developed by Designer Y, don't settle on having Designer Z do it in the same way unless they work on the same team or were trained in the same vein. One more thing to scan for is a comment which may or may not exactly be . Remember, you're paying a good chunk of money for a custom page, don't settle for a recycled template. You want a unique design for your unique service proposition. If you specifically want your designer to use a template, make sure they design using the same conventions that appear throughout the template.

Next up: Say no to Flash, nested tables, and all dynamic content other than CSS and basic Javascript. Checking for nested tables in design is really just keeping an eye out for a few too many tags that start with < tr >, < td >, etc. If they start nesting within each other in a recursive cycle - steer clear. This is an old convention for design that mimics the printed page, yet it is still a popular development practice. While developers still get away with such design, mainly because it has the capability to construct beautifully looking pages, sites built with these conventions will ultimately fail and break down as browsers and search engines move toward a more standards compliant approach. So, unless you are displaying tabular data, don't use tables or ask for them in your Web design. Whatever tables can accomplish can also be done with CSS.

Enter Cascading Style Sheets
An in-depth knowledge of CSS, or Cascading Style Sheets, should be the one qualification you look for in a Web developer. CSS can provide powerful, accessible, and aesthetically beautiful design in the right hands whilst replacing messy and bloated code. If you do require some dynamic or user-behavior delegated content, make sure your designer is comfortable with Javascript as well (this is mostly used for form validation, calculators, or complex image galleries).

Now that you know the criteria for choosing a Web developer based upon principles of design; let's move onto extended and comprehensive service. While it's not a traditional component of a single Web designer; maybe you'd like to hire a developer or development team that offers a complete Web hosting package including domain registration and email setup. While they're at it; wouldn't you like a few guaranteed site modifications and some technical support, to boot. Be wary of designers who design-and-drop. What happens when the next version of IE comes out (certainly guaranteed to break more than a few Web sites)? Or when you no longer offer Product X or you change your address, phone or fax. Do you really want to hire a new developer or draft one of your administrative assistants to decipher somebody else's code?

In so far we have taken a look at what to look for when contracting a Web developer. Say no to nested tables, Flash and messy markup. Say yes to standards compliant CSS and XHTML.

In the next installment of this article we will further discuss the interlocution between contractor and client in Search Engine Optimized Corporate Web Development.

With billions upon billions of people on the Earth and an estimated fifty seven million square miles of land, who would have thought that it would be possible to interact with virtually every single person from the comfort of your home or office. No, I'm not talking about talking to them over the phone or writing to them by mail but being able to interact with them via the Internet. Now more than ever, more and more people own computers with Internet connections and are surfing the web.

With billions of Internet users jumping from site to site, there will be those that will stumble upon your website. The question is, do you know anything about those website visitors? Are you getting detailed reports about your web visitors? If not, then as a webmaster you need to seek out the proper website visitor tracking software.

One that will be able to tell you everything about your visitors, like what they're doing when they visit your site or how long they are staying on your website? What links are they clicking? All these questions and more need to be answered. So if you are going to use a visitor tracking software, you might as well use the best. Provided by the advertising behemoth Google incorporated, Google Analytics is just the tool to use.

Google is a multi-billion dollar company that has resources to craft an excellent website visitor tracking software for all webmaster everywhere. This versatile services has an array of features including fast implementation, geo-targeting, customizable dashboards and more. The best part about Google Analytics is that its free. Any and every webmaster can afford the service. So if you are looking for a website visitor tracking software, I highly recommend Google Analytics.

If you are wondering why it is important to keep track of your website visitors, here are few reasons why. First, if you know important information like what your top exit pages are, then you can optimize those pages to preserve your traffic. Secondly, if you have ads on your website, you can use the site overlay feature to see what links your visitors tend to click on the most and reposition those links and place ads there to increase your ad revenue exponentially.

You see, Google Analytics can provide you with tons of valuable information. Information which can increase the productivity and effectiveness of your website. But I must say that there may be some what of a learning curve to the service. You may need to visit the Google help center or watch high quality training videos from programs like GlyticVideos. Once you've gotten a great understanding of Google Analytics, then you can fully utilize and get the most out of the service.