Nowadays a quality website is proven to be a key tool for spreading information about a company, its services and products to a vast audience across the Globe. But what is a quality website? It seems, there is no a simple answer to the question. Still there exist some general factors that determine the quality of a website and therefore its success.

An appealing design, comfortable navigation and quick website loading definitely attract visitors. The more difficult task is to convert visitors to clients and keep them coming back. This can be done by providing high quality content and updating the website on a regular basis. However for a website owner it can become a serious problem, as website maintenance requires technical skills and programming knowledge.

Of course, there are a lot of companies providing a variety of web mastering services such as news or upcoming events additions, product list changes and additions, photos, graphics and text additions and updates, and more. It all seems to be ideal but for one thing: as a rule, their prices are very high and not always affordable for small businesses.

Another solution to the problem of website maintenance is the implementation of a Content Management System, also known as CMS. It is an application combining web-based tools, web templates and a database in order to manage a content of a website. Content Management Systems are perfect for websites that require constant updates and additions.

CMS usually have user-friendly interface giving freedom for text editing, as well as for image managing. In fact, one of the main advantages of these systems is that you will be able to manage a web site's content without having to study web programming and deal with time-consuming technical tasks. All necessary website modifications and updates will be done immediately, no matter where you are: at your workplace, at home, or on vacations. You will just need a computer connected to the Internet.

There are a lot of different CMS packages available, some of them are free or open source, and some are commercial. A commercial Content Management System has a number of advantages, not the least of which is a guarantee of professional tech support and the possibility of development of specific extensions personally for your website. Commercial software is usually associated with a relatively high degree of safety as opposed to open source. So, if a website owner has the resources to purchase such a system, then it can be the safest way.

CMS also vary by structure and features. For example, Content Management Systems that use module architecture can be tailored to suite the needs of almost any website, be it a business site, an online shop, or a multilingual portal. These CMS offer additional modules and extensions covering up assorted functions. It may be a good choice for those website owners who are planning to expand their business and widen the range of their web services in future.

On the whole, the implementation of a CMS is a perfect solution for a wide variety of websites. Content Management Systems make it much easier for non-technical users to add, edit, and update their content on websites. It also helps to save a good sum of money as website owners do not have to pay a web master for their website maintenance.

So, you've bought your domain, got some hosting. Now what? You need to make sure that your web site is as friendly as possible to the search engines so that they send you some traffic. This process is called "search engine optimization" or SEO for short. It is probably the most important - and most neglected - part of web site development.

Here are some tips to help your SEO web site development.

1. Don't use frames

Frames may help you to control the layout of your site but they are a nightmare as far as the search engine robots are concerned and will make it difficult for your site to be crawled by the search engine spiders.

2. Make sure there's text on your pages

This even goes for the page featuring that expensive Flash movie that you're currently forcing visitors to your site to watch (or more likely press the "skip intro" link). Search engines don't know what's written on images or animations. They can only read text (the images search is their best guess based on the text on the page and the video search is based on the description of the video). So make sure they have text to read!

3. Separate style and content

This means using CSS as much as possible to control the layout of your pages. That way the spider can read more of your content if all the "this is how it should look" stuff is self contained in its own CSS file. The biggest snag with this is that CSS needs to be really well written if it is to look nice at different screen sizes, on different browsers and with varying amount of text on the page. Test at least in Internet Explorer and Firefox and play around with the width of the browser to see how well or badly your site copes.

4. Use a title tag

HTML design programs are good at putting in really generic titles such as "Page 1" or "Home Page" but they're almost certainly not what you want the search engines to think your site is about. Change the title to something meaningful. If possible make your title catchy and make sure it's short enough to be completely displayed when the search engine results are shown. This is basic SEO but you'd be amazed how many people don't do it.

5. Put in a meta description tag

Despite what you may read, the description tag is useful. It isn't often taken into account when Google or whoever decide which results to show, which is why some people say it isn't important. But it's normally used as the extract that's shown below the blue clickable link to your site. So if it says "XYZ home page constructed with Dreamweaver" instead of something interesting, that's what will likely show up below your title. And if it's blank, you're giving the search engines free reign to put whatever they want there.

6. Keep it simple

Spiders like simple. Despite all the advances in the internet, they're fairly dumb and the easier you make it for them to understand what your site is about, the more they will reward you.

There are many factors that you need to consider when hiring a webmaster, you need to ensure that you will get customer satisfaction as well as good value for money. You would hate to choose an inexperienced webmaster who cannot meet your requirements because you would have to go through the whole process again to get the job done. It means if you made any partial payment you may lose that which will then lower your budget when looking for another webmaster.

Firstly you have to identify the places that you can find these talented webmasters who have the skills to complete you job. There are many relevant forums such as DigitalPoint, WickerFire and Web Talk Forums where you will be able to post exactly what you need and people who are capable will get in contact stating a price if you haven't set a maximum budget. Aside from the forums there are specific websites that aims to connect freelances with clients so that you can get all your work done much easier and in a timely manner. You could also ask your friends and family to see if they have been in the market in the past for something similar and found a reliable good webmaster, this will also take a lot of the risks out because you know that they are here to make a living and not out to scam unsuspecting people.

If you are going to search the forums or websites for a webmaster you should be very cautious about what you state in your thread and make sure you don't miss any important information out that may prolong the process.

This is the kind of information you should always state when creating a project on a forum or freelance website:

• Exactly what you need doing, try to include as much detail as possible as it will make it easier for the webmaster to quote you an accurate price. It will also prevent the conversation in between telling the webmaster what they need to do. If you can do this successfully they should have everything they have to get started as soon as you accept the quote.
• Deadline, one of the most important things for a webmaster is to know the maximum deadline. This will also remove the factor of them having to rush a job to get it done to an unexpected deadline because if the webmaster was to miss any deadlines it will look bad from their side which may deter many other people from using them in the future.
• Maximum budget, this is quite important in the fact that it will eliminate any webmasters that charge over your budget so is well worth putting into the pitch somewhere.
• Any additional information that you feel will be beneficial to the chosen webmaster.

After you have set your project up you will get overwhelmed with responses and quotes from people who believe they are capable of meeting your requirements. You then have to go through the responses one by one to see if anyone stands out from the crowd, your budget will be a major deciding point at this stage because if anyone has quoted an amount over your budget you can discard that right away.

You should always ask for samples of previous work so that you will be confident in your decision and don't choose anyone that is simply after your money. Any reputable webmaster will have a portfolio showcasing their talents and strengths ready for you to take a look at. Each forum or website will have a rating system in place so you can see how successful they have been since starting as a freelance webmaster. Take a look at their history and feedback to see what comments past customers have left as this will be the only information you can rate them on.

When you have found the webmaster you want to take on, the next step is to arrange payment. Many people will require a 50% upfront or a deposit of some sort to show the webmaster that you are serious about this and want the working doing. If you are new to the freelance website/forum you will not have built any reputation or feedback so they may request full payment upfront to secure the job. Check their feedback before you make any payments but if it seems to be 100% positive then everything should run smooth.

You can use payment methods such as escrow or paypal to make things a little safer as if you don't get what was promised you can file a charge back and have a good chance to get some, if not all of your money back. Try to build a good reputation on these websites so that in future if you need any work doing it will be a lot easier to have a smooth transaction.