So you decided you wanted to build a website and now you are faced with all this information and you do not know where to start. Everybody online is promising the moon and stars and it's almost impossible to tell which ones are genuine and which ones are not.

A lot of these sales pitches make it sound like you can build a site go to sleep wake up in the morning to thousands in your bank account. So its time to step back from it all and take stock of your position as this will help clear your mind. What are you prepared to do? What are your strengths and weaknesses?

Often times we run off and buy stuff and never think out how we can practically apply it. Remember information is one thing it is the application of information which becomes knowledge and this will provide you with a real experience. A real experience will provide real results. The speed of implementation will bring about these results sooner rather than later.

Where to start? Note down your interests and then visit article directories and forums and see how popular your subjects of interest are. From here you will get keywords and then you want see how often those keywords get searched. Keywords are your sites building blocks. If the building blocks are weak the overall structure will be weak.

Take your time in the research phase as this lays the foundation. Don't be afraid to deviate from your central idea especially if you find that a particular topic under the main subject seems to generate more searches and interest.

In other words be flexible. When it comes to building a site you can use a site builder. Just make sure they can build webpage's that are structurally sound in terms of code and keyword density. Take care of the basics, keep it simple and your odds of success will be vastly increased.

Reusing pieces of HTML code is a common way of making web sites (or web applications) more consistent, reliable, and more manageable. Even a small web site consisting of perhaps 20 or 30 web pages can benefit from reusing code for header and footer sections, for example. If the same header or footer is used across all the pages on the site, it makes sense to put the header and footer code in separate files, and then call those files to insert their contents where required.

PHP offers two statements that can be used for inserted the contents of one file inside another: include() and require(). These two statements are virtually identical, with the only real difference being that if require() fails, it gives a fatal error, whereas if include() fails it just gives a warning. For this reason I tend to use the include() statement as it just seems slightly more friendly.

So, to include the contents of a file called header.inc inside a web page called index.php, you would just need to insert the following line of code (wrapped in PHP opening and closing tags) inside index.php.

Include 'header.inc';

As PHP takes no notice of the extension used for the included file, you can use whatever extension you want to. Be careful though, if you put passwords inside an include file with a .inc extension, they will be visible. You can get around this by putting include files that contain sensitive information outside the document tree to prevent people from browsing to them.

In Part 2 we'll look at the use of functions when developing web sites and applications.

Good content is a key factor that determines the success of any website. It is therefore very important that a website should host good and appropriate content in it's pages. There are various factors such as uniqueness, freshness and keyword usage that determine the effectiveness and appropriateness of web content.

Uniqueness of content ensures that the content is found only in your website. This should be specifically tailor-made for your website. Take your own time to prepare this in a most appealing manner. The time and effort you are putting in developing the content will give you good returns in the long run.

A fresh content tries to deal with a subject in a more interesting way. It helps to retain your visitors in your site and prompts them to spend more time there. The more time a visitor spent in your site, the more are the chances to generate a sale from your website.

Keywords are very important as far as any content development process is concerned. Search engines find more value in keywords. This is the major difference web content have with printed content. When you are writing for a website you are not only targeting visitors but also the Search Engines. Keywords lure the search engines to the web pages your website contains. The main challenge in good development is to make sure that you are not loosing quality and purpose of the content while developing your content with keywords. Identifying the keywords for your site should be done carefully. Research on potential keywords for your site with some keyword analysis tools is helpful. Traffic data analysis is also helpful in determining the selection of keywords for your Web Pages.

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