One should agree that content is the main thing that keeps visitors coming back for more to your website. Without content, your website is a dead duck in the water. Here are 5 smart ways you can create content for your website without breaking an arm and a leg:

1. Outsource Your Content

You can hire a professional freelancer to create content for you. This is an easy way to get your content created hands free. But the only problem is cost. If you have tons of extra cash lying around, then this is a viable option.

2. Use RSS Feeds

By installing RSS feeds on your site, you can have fresh new content generated practically on the fly. RSS Feeds can typically grab content from new blog posts around the web, news sites and other websites. You can also promote your content via RSS feeds using FeedBurner.

3. Use Blogs

Create a blog and allow people to comment on your posts. The comments are also a way of creating content for your site, only you are not writing the content, your readers are.

4. Create A Forum

A forum is one of the best ways to have tons of content created for you by others. If you have a popular forum, you'll have loads of fresh new information posted by the forum members.

5. Leverage Articles

Take reprint rights articles from article directories and publish them on your own website. There's a whole world of articles out there on article directories that you can use as long as you include the resource box with them.

A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this:

How do I make my website earn money?

If you've got a business online, then it's likely you have some sort of web presence. Perhaps it's a one-page 'sign up for my list' kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they're not doing what you want them to - and since we're in business, ultimately that means making some sort of a profit - then it's time to make some changes.

But how do you REALLY know whether your site is working or not? Here are four strategies to test and track your pages to know what needs fixing:

1. Let the numbers speak

I'm sure if the sky was the limit, you'd hire the most expensive web designer with the fanciest tools to create the most spectacular site imaginable for your business - and someday you just may do that.

For now, though, even an ugly site can make money. I can think of at least two sites right now that I personally think are not that pleasing to the eye, yet I know they are raking in the bucks each and every month, year after year.

So don't get caught up in having the most polished and professionally looking site. Focus more on having the pieces in place that will bring you the cash, too.

2. Give your site only one job

Think of each page of your website as a separate entity with one main purpose. It may be to sell something, or to sign up for your list, or to get people to call you for an appointment. Whatever it is, make it clear that that one thing is the action your visitor should take from being on that page.

3. Track your numbers

Most web hosts offer statistics that you can use to watch your numbers, or there are other web stat programs that you could use as well (such as Google Analytics). However you are keeping an eye on your numbers, you should be looking for two things: how many people visit your site and how many people take the action you want them to take.

From those two numbers, you can figure out your conversion rate, which tells you how many of those visitors took the action you wanted them to - like sign up for your list. If you make small changes to your page AND watch these numbers at the same time, you'll be able to tweak things to increase your conversion rate.

4. Make one change at a time

This is a very effective way to increase the conversion rates on sales pages and sign-up pages. Change just one thing - for example, the headline - and watch your numbers. Compare those statistics to your previous ones and decide whether or not to keep the change. (You can also do this via a split-test in your shopping cart, where the software does the number crunching for you.)

I see so many sites that try to be all things to all people by offering everything under the sun in too small a space - a website - and all that does is confuse people and encourage them to click away. Remember, 'a confused mind always says no', so always go back to the main questions when considering making changes to your website: What's the purpose of this page? What is the one thing I want my visitor to do here? And then design your copy around the answer. Keep it simple and you'll get better results every time.

No matter what site you build it will never be able to make money unless it gets traffic. You ask anyone online who is either new or intermediate what their biggest challenge is. The majority would say that getting traffic to their site is their number one priority.

So when building a site you will naturally want to build it in a way that will help this to happen. In order to do this you need to research extensively what way you will be able to get in front of people searching for products or information relative to your sites theme. You will need to research markets somewhat relative to your interests. For example you may be interested in travel.

Some guru's say you should not necessarily build a site around something you are interested in - instead you should build a site around a subject that will make you money. While this is understandable many people would be challenged to keep up the motivation doing something they do not like when they are starting out - because at this point there will be very little if any money coming in.

What you can do is pick a subject of general interest and then find niches within that which are profitable. This way you have the best of both worlds helping you to stay motivated and make money at the same time.

So your primary goal is to build a site that can compete with others and make you money. Develop the site in a way that the search engines will be able to understand and your visitors will enjoy. This way you will build relationships and as a result make money. To learn more on how to put all this together select any of the following links.