In the recent past, the Internet has become the prime means of media connection around the world. Aside from providing a fast and inexpensive means of imparting and extracting information, cyberspace has also redefined the very lifestyle of people around the world. From shopping to taking up courses, people have found immeasurable uses for the Internet.

No wonder then that everyone wants a space in cyber world. A website is the means of publishing personal or corporate information over the Internet. It is like a unique telephone number over a vast circuit of telephone lines; or better put, a unique address in the wide world of cyber space.

However, it is a well-known fact that not everybody knows how to create a website. A vast majority of Internet users who would like their very own web address in cyberspace do not have either the skills or the time to learn the intricacies of creating a website.

This is where an awb comes in handy. As the name indicates, an automatic website builder is an application or a group of applications that lets an individual who has no knowledge of underlying website software applications and languages involved build a website without sweat.

Unlike an HTML editor which merely facilitates in the creation of correct HTML scripts, an automatic builder provides the user with web page templates that are already built and can be modified by the user according to his or her preferences. Aside from pre-fabricated templates, some awb provide other important features as well. A number of automatic website builders have Shipping Cart feature that enables web visitors to shop for goods offered at the website. Still, other programs have built-in survey counters that can monitor the traffic of users who visited the website.

An automatic builder makes the process of putting the latest and most relevant information or content in a user's website quick and easy. Having the freshest content in a website means satisfied web visitors. This translates to higher traffic; therefore, improving a website's list ranking in search engines like Google.

Some websites come with a price. The range of prices may be as wide as a few bucks per month for subscription setting to more than a hundred dollars for one-time purchase arrangements. Others can be availed for free.

A purchased website builder provides premium features than a free program. A purchased program can come with unlimited number of website designs which could easily be a means to make money. By creating unique websites for friends and other customers, a user can easily earn additional income. Plus, this type of builder has tie-ups with other certified applications that can be enjoyed for free.

A free application, like the one commonly used for blog websites, has a limited number of website design concepts. There is a high probability that using this type of builder will be prone to pop-ups and third party piggyback advertisements. However, while the uniqueness or even the security of a website may be compromised, a free automatic website builder has zero cost.

Automatic website builders can be classified into to basic types; online and offline. An online builder enables users to edit the website they created using a web browser like Internet Explorer or Netscape. While an offline builder requires users to edit the site in a computer's local application before the edited website can be published. But no matter what type of automatic website builder application is used, the user is sure to have an efficient, effective and a fun way of building websites.

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Ten years ago you could include a hit counter on your website and announce proudly that your site was doing "very well" as soon as the number reached 100,000. The current process is not nearly as simple or straightforward. The internet works in complicated ways that have evolved to solve a number of small problems. Consequently, concrete statistics are often difficult to obtain. If you believe the number of online visitors is a reliable indicator to gauge the popularity of your site or the potential sales of your product, you should consider the following:

1. Hit - Every time a user requests a file on your site (a page, not a picture or link to another site) it counts as a hit.

2. File - When a file or page is actually sent to the user, it counts as a file. Files normally outnumber hits, but neither is very useful in measuring traffic. Any IP can request all of the files on your page several times in one hour without any actual involvement from the user.

3. Impressions - This is a concept that has existed in advertising for many decades. For example, a 2-page magazine advertisement counts as one "showing of a creative concept". This equates to one impression every time a reader sees it. If your web page contains five small banners, you could have 10,000 page views, but 50,000 impressions.

4. Page Views - Almost everyone believe this is the most important traffic statistic. This term simply refers to the number of times any particular page has been viewed. This metric can be useful. However, values can often be over-inflated and should always be considered in conjunction with unique visits.

5. Visits & Unique Visits - A visit is simply logged every time a remote IP requests one of your pages for the first time in a timeout period. A unique visit is usually defined as "one visit per IP per day", regardless of timeouts.

The above are all very important metrics, but understanding them properly is key. The best way to decide how your site's traffic is performing is by creating a formula. If you know what you are doing, you can develop your own formula. However, there are plenty of effective formulas currently available. A basic idea of how to evaluate your traffic involves reviewing monthly averages, unique visits and page views. This will give you an idea regarding how many individuals visit your site, how many pages they view, and how long they remain.

A basic formula from MarketingExperiments.com would be:

C = 4M + 3V + 2(I-F) - 2A

This formula shows that conversions are a product of motivation (M), value (V) and then the friction (F) elements minus the incentives (I). This will help you determine how many customers are likely to purchase your product. However, you need all the values first! You can purchase online analytic tools or download them for an upfront or monthly fee. All of them can return useful data to a webmaster.

If you are not an expert webmaster, or you do not understand many of the technical intricacies of web traffic, you should download Google Analytics. This is one of Google's new free products, and all you require is a GMail account and a web site. The program provides easy to read analytic data in a web-based form for your website. This can make it easy to determine which metrics would be most useful for analyzing your online traffic.

Michael Ehlert
RevUpYourWebBusiness.com

Functions are used to perform a well defined task that is normally repeated at various places within a web site, web application, or other software application. The function sometimes needs certain information before performing its task, and sometimes returns a value to the calling page or program.

An example of how to use a simple function in PHP:

 function showMessage() {
echo "{$_SESSION["message"]}"; }

The above example shows a very simple function that displays the contents of a session variable called 'message'. The idea being that while a user is using a web site, etc, various messages are generated and stored in the 'message' session variable. Whenever the showMessage function is called, the contents of the session variable are displayed. So, for example, when the user logs on, you could display a message saying that they have done so. Likewise, when they log off, a different message could be displayed.

Calling a function

To call the showMessage function, you would just need to include the line:

showMessage()

in the web page (wrapped in php tags to distinguish it from normall HTML).

Passing values to a function

Often, a function requires one or more input values in order to perform its task. For example, take the following example that takes two numbers as input, and adds them together. The result is then returned to the calling web page or program.

function addNumbers($number1,$number2) {
$answer = $number1 + $number2;
return $answer; }

In the calling program we would have something similar to the following:

$number1 = "5";
$number2 = "6";
$sumOfNumbers = addNumbers($number1,$number2);
echo "$sumOfNumbers";

Obviously, in a real program you would not have the numbers hardcoded like this, but they would be obtained from user input or by some other means. Notice also that although the name of the returned variable is $answer, the calling program makes no reference to that. We could, if we wanted to, change the calling program to:

$answer = addNumbers($number1,$number2);
echo "$answer";

which might make things slightly easier to understand.