Pay for a web designer or do it yourself? Can small business owners really design a website or is it a job for the pro's?

Most consumers look on the internet before going to a store. Sometimes it is their only stop: they research, compare and buy online. It goes without saying then that for a small business to reach its potential market, it should have an internet presence.

Small business operators do not often have a dedicated IT person on staff - in the past this is the person who would be given the job of building a website. It's great news then that there are now beginner-friendly website building packages on the market which are perfect for the small business person's use.

Data is entered into your web pages as one would using a word processor - with modern easy to use web builders, there is no need to know any html whatsoever.

The tutorials provided with almost all software suppliers take the novice through the process of building a website in a non-technical, easy to understand way. Having completed the tutorial, one is equipped with more than enough knowledge to launch straight into a website build.

Not all website software programs are easy to use. Small business operators do not need fully blown web design industry solutions due to the steep learning curve. One feature to look for is a WYSIWYG (What you see is what you get) editor. This simply means you type on the page as you see it.

There are expenses involved in publishing your own website - you get nothing for nothing. Apart from the cost of the software (there are free web builders however they are more difficult to use or too basic in features), a small business (or an individual or a large company) will need to register a domain name (less than $10) and find a web hosting service (around $8 per month).

Businesses should also set up a merchant's account from an organization like Paypal (free). Having a third party handle financial transactions is always reassuring for consumers and takes away an administration burden. When an item has been ordered via your website and paid for, Paypal advises you, with delivery instructions so that you can fulfill the order or if it is an electronic delivery, this part can be automated.

In any small business time is money, and the time spent learning a new skill like website building with easy to use software must be seen as a good investment. It is possible to build multiple websites so that you can have a website network feeding a central business. This is ideal for multi-brand retailers and multi-branch operators. This degree of control will reap rewards as your business grows and you build different websites to cater to changing needs.

Because you have built and are managing your website yourself, you are able to instantly react to changing trends and new opportunities. Avoid delays by not having to wait for your webmaster to make changes. Fresh content on your website is highly desirable.

Some website programs are specifically designed to assist the business person become an internet business marketer, and as your knowledge of web design grows, the more you will value search engine optimization and site map generation tools. Having a correctly designed site map helps search engines easily match your site to search requests.

If you decide to look at other ways to earn money through your website without doing a thing, you will no doubt look at including on your site some affiliate marketing and advertisements from non compete companies.

Features to look for:

Ideally you will have an instructional video, help desk support and forums. Look for testimonials from other business owners to see how they have applied the software.

Getting started is the next step once you arrive at the conclusion that a website is no longer a luxury - it is essential!

Most web development projects include one or more of the following elements...

• Database design and creation
• Server-side computer programming
• Client-side computer programming
• Web page design

Each of these elements has to work in its own right, and in cooperation with the other elements. The more complex the project, the harder it is to bring it all together and make it work correctly.

How to keep the cost down

Here's how you can make sure your web development costs don't run over budget...

1. Insist every aspect of the development is described in an Agreement document, and make sure both you and the developer sign it
2. Don't make changes after work has started

The key to achieving the second of these two items lies with the first. You should insist that an Agreement document be created, and sit in on the process.

You need both end-users and developers in the same room, working through each aspect of the development. The end result must be a document that fully describes the development, is clear (unambiguous), and easily understood by both users and programmers.

Every minute you invest creating this document greatly increases your chance of bringing the project in on budget.

Why it's worth it

Many of the problems that usually cause headaches during a complex development could have been discovered in advance, if an Agreement document had been created. When users and programmers get together and discuss their respective needs thoroughly, the resulting development is far more likely to go smoothly.

This kind of interaction forces both users and programmers to think through what's actually required to make the system work. The ongoing interaction reduces the risk that person A assumes person B knows what they're talking about.

Users are committing to a specific set of functions for an agreed price. The developer is committing to develop those functions for an agreed price. This means both users and developers have a self-interest in being thorough.

Should a user change his/her mind about something after the Agreement document is signed, the cost of development must be renegotiated. This punishes the user for failing to think things through.

Should the developer discover he/she hasn't fully understood what's required to complete some aspect of the project, he/she can't ask for more money. This punishes the developer for failing to break down each stage of the development and understand what's involved in completing it.

Assuming you do your part, you won't need to make changes after the work has started. As a result, you'll bring the project in on budget even if the developer hasn't done his/her job properly.

The term colocation is used in the computer industry to describe the use of a specialist data centre that is run independently and hosts file servers for a number of different companies.

Independent data centres of this type are also called colocation centres, 'colos' for short, or the more descriptive 'carrier hotels'. These data centres are set up by specialist firms with expertise in information technology, to serve the needs of numerous clients. That way, the clients can simply outsource this service to a colocation supplier and let them take care of everything for them. This is much more sensible that trying to do it yourself, for a number of reasons.

Cost is an important consideration. If you were to invest in a state of the art data infrastructure yourself, you would have to spend more than a specialist supplier who could broker wholesale deals for IT services on your behalf which could save you a great deal of money in the long run.

Economies of scale come into play too. A professional colocation supplier will have invested in large, industrial-strength systems which are bigger and more powerful that any individual firm would ever need. This means that you are getting the benefit of a more powerful system, and you can buy in to it for a low relative cost.

Time is another element of the equation. Why re-invent the wheel yourself, when a colocation supplier has data solutions at their fingertips. These would include solutions to your immediate requirements, and also remedies to any future IT problems that you don't even know you have yet!

Access to expertise is a further advantage of using colocation.
You will have the benefit of advice and support from experts in the field who have experience of looking after many different types of requirement across numerous different industries. And this access will usually be arranged on a shift system, so that you can always speak to someone at any time of the day or night on any day of the week, including weekends and public holidays like Christmas and New Year's Day.

In addition to gaining access to IT systems for networks, servers and data storage, colocation firms will also give clients the ability to interconnect with numerous telecommunications suppliers and providers of other network services. Because colocation firms look after many kinds of IT need across a wide range of industrial sectors, they will be able to suggest packages of services after doing a survey of your particular needs and current situation.

And because the colocation firm is an expert in their field, that means that the package they propose for you will have the capability of being adapted as the needs of your business change. Upgrades can be discussed and arranged quickly with people you trust, who know your business. This means that clients can then focus on their core business, without having to divert from what they do best and try and become a mini-expert on IT data systems themselves.