When choosing the best content management system for your project, it is important to weigh both the technical and non-technical pros and cons. Both technical and non-technical reasons can ultimately affect the bottom line cost. Therefore, it is not recommended to simply choose a content management system based solely on technical language or feature set. In this article, we will take a look at an open source content management system called Radiant CMS.

Radiant is a Ruby on Rails based solution that works with a variety of databases. It has a few years of development and a couple noteworthy deployments. There are technical and non-technical reasons why Radiant CMS is a good choice for a content management system.

Technical Reasons to Choose Radiant CMS: It's Ruby on Rails based which can speed development by taking advantage of the convention over configuration paradigm. In addition, the Radiant code base has excellent automated coverage in unit tests. This means the code is well tested and robust. Unit test code coverage can be one aspect to measure when considering open source content management systems. In fact, we could suggest the amount of code covered by automated unit and integration tests should be considered when choosing any open source library and/or framework. It is an easy indicator to measure and compare. But, that is an entirely different conversation.

Radiant CMS also has an excellent extension system. This allows customizations required by your project to be made. When choosing a content management system, the ability to add and maintain any customizations should be an important factor. This point should be considered not only from the beginning, but how your customizations will evolve as upgrades and enhancements occur within your chosen content management system. In other words, if the core CMS is modified to provide the custom functionality, how can upgrades or patches from the core CMS developers be applied to your modified version. Radiant's extension system provides this separation of concern.

The Radius tagging system of Radiant is fantastic for adding dynamic functionality. It is nice that tags can be added directly to page content rather than some kind of comment or special character sequence in order to indicate non-static content.

Non-Technical Reasons to Choose Radiant CMS: Radiant has an elegant, intuitive administrative interface. It is not intimidating to the non-technical user. In fact, the design encourages people to embrace using the system, because they assume it is going to be easy to pick up and learn.

The lack of workflow functionality can be considered a feature in many cases. In competing CMS products, workflow can seem like an attractive feature at first, but is often hindrance to configure and work around for projects which require only a few administrators of content.

An additional, non-technical reason to choose Radiant CMS is cost. The project is open source and the community of ruby on rails developers and ruby on rails hosting providers is growing, so your cost risk of obtaining these resources is minimized.

Conclusion

From a technical perspective, the open source, Ruby on Rails based Radiant CMS makes an excellent choice. From a non-technical perspective, Radiant CMS makes an excellent choice as well. When combining both perspectives, we have had many positive project experiences and deployments using Radiant over the past year and a half.

Anybody who wants to start a business looks for minimum investment & maximum returns, especially small businesses where capital is low.

The cheapest mode of marketing your business & letting people know about your products/services is internet. That's the reason why lots & lots of small business enterprises are now looking for internet marketing as a new potential area of business. Of course, to promote your business online, you need to have a powerful website.

A website is a virtual portal containing information about your company, products & services. You can either setup an online store & sell products thereon, or you can simply provide your contact information on your website, so that people can contact you for your services. In either case, it is very important that you design an attractive website so that users get drawn to it.

Attractive does not mean loads of graphics & colors. But it means a site that has balance of all. A good website has a decent layout, great information & is easily accessible. Too much graphics, flash & other such factors delay the downloading of the site, which can be frustrating to user. It also means it is difficult to promote it through search engines freely.

The best solution is to approach a professional company & make your goal clearer to them. For a little investment, you can get a great website ready to market. A properly designed website goes a long way to determine your online business. If you can increase your customer base online, you can then think of creating your brand offline as well. Once people start visiting your website & you offer them services/products online, you can built a base to your business wherein you can expand it offline as well.

Lot of companies provide complete package for small business website development, design & hosting. These services also extend to online promotion of your site like search engine optimization services. So, in short, you can hire a company that can manage your entire online business.

While choosing a company, you can either be specific about how you want your website designed, developed or hosted; or you can just provide them with your business idea. Of course, you should be prepared to offer your services/products once customers start pouring in.

So, if you are planning to start a small business then developing a website is the first step you should take.

Website development is not magic, and it's not as difficult as some people would like you to believe. The many companies involved in SEO or Search Engine Optimization are correct in stating your site must be "optimized" for the search engines in order to get higher search engine rankings. What they would like you to believe is this is all very technical and sophisticated, and therefore it justifies the prices they charge for their services.

What is in fact highly technical, sophisticated and developed by absolute geniuses, are the search engine algorithms used to rank sites as the "bots" crawl the millions of sites and bring back information. But you need to understand one thing clearly. The search engines are ultimately looking for only one result - fresh content that will be exactly what people like you and I want when we do a search.

When I made my first attempts at website building, I researched everything I could about website development and how to get my website ranked in the top 10 and then using all the technical tricks and tools to make the search engines happy and rank my site high. You can guess what happened...nothing!

The only way you could find my site was for me to actually tell you my URL. Needless to say, I had very little traffic. Then it hit me, why am I trying to outsmart the brilliant people at the search engines who continue to update their search technology on a daily basis? I realized there has to be a better website development method, and went looking. Face it, with out the search engines ranking your site highly; all your work will be for nothing, because your site will be invisible!

I was very lucky to find a company name Site Build It. I signed up with them for $300, and it was the best investment I have made yet in my online adventures. The folks at SiteSell are always on the cutting edge of everything e-business. They've helped tens of thousands of people launch successful Web businesses with SBI!.

I went through their 10 day course and read every page and watched every video. They quickly pointed out the basic misconceptions people have about website development and building sites that are ranked highly by search engines and how to avoid them. What they made clear to me can be summed up in one phrase used often in their course..."content is king!"

You start your website development with a concept or theme, a subject you are passionate about, a subject you believe you can make into a business. Then you do keyword research about your subject to find out how much search activity there is about your subject on the search engines. You also look at what keywords have the highest search demand versus websites supplying that information, and the resulting gap or surplus. When you find gaps, this means there is demand for information about those keywords, and an opportunity for your concept.

Then you build content rich pages around those keywords, and guess what. That is exactly what the search engine algorithms and "bots" are looking for...CONTENT! But you must never forget the most important part of equation will be the humans that will be reading your pages, so as they say in the training - Keep it real! You must write as your having a conversation with someone sitting in front of you.

If website development is magic, then the magic boils down to three key principles.

• Your website must have a theme that you are knowledgeable and passionate about.

• You must understand you will never outsmart the search engines, and the search engines rankings are based on good content around a specific theme and keywords.

• You must keep your human readers in mind as your first priority and develop your content for them.

Keep these basic principles in site at all times and then, and only then, you will get the results you want -- traffic and increased sales!