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| MEMBERS: | Simple Principles To Help You Build An Effective Website
You know when it comes to doing anything in life its all about implementation. Sure at this juncture you may be overwhelmed and a little confused about what to do. You may have lots of ideas but you just do not know where to start. As a result you do not implement anything you just get confused and overwhelmed and then nothing happens. The first thing you need to do is identify your strengths. This is where you are going to begin. When it comes to building a website you know that its core value is based upon the information it provides. Secondly that information needs to be organized logically. Then that information needs to make sense to your readers and also needs to be understood by the search engines. So having good site structure will benefit all parties concerned. At this point you probably have something in mind about what you want to do online - in other words a subject that you want to build your site around. If not you have some reason for wanting to build a site in the first place and that may be just to share it with friends and family or to make money. Identify your ideas and write them down. Once you have cleared your mind then you will be in a far better position to move onto the next task. The main thing is to understand the main structure of the internet and that is to provide information which can be delivered through multiple mediums such as video, audio, or straight content. Then just make sure that you can deliver this effectively and you will have a solid foundation to build on.
SEO and Web Site Building
If you are considering building a web site for your business, then you will more than likely like it to rank in the search engines There are many factors that influence website rankings and many of these factors can be implemented while you are creating your website. Optimizing your website properly for your business will ensure a more successful site. Have you heard the concept "Content is King"? The search engines are becoming more selective at who ranks highly and want to provide the best content for each search term. They are looking for high quality content that is continually updated and provides a quality experience for their searchers. It makes no difference whether you have a content site or a physical product site. Content is "King" as far as the search engines are concerned. By providing quality content and/or good descriptive descriptions of products you sell you will be helping your customers and you may just help yourself at ranking. One mistake many new webmasters make is to over optimize their web page by using too many keywords. If you are excessive with your keywords, your web page will not read well and the search engines my penalize you. It is considered spamming when your techniques are questionable even if that wasn't your intention. There are other techniques that are considered unethical including hiding text, and redirects. Just write for your visitor and don't try to over optimize your web page. Another thing to keep in mind that may cause you problems is the use of frames. Make sure you know how to use frames correctly before using them on your website. If the proper frame context is established, then the search engines can send visitors to your site. However if you use frames incorrectly the spiders for them will not be able to crawl your web page and or website. During web site building, you should also consider the depth of your site. Search engines have spiders that crawl through the web pages and find the necessary keywords. If you do not setup the correct linking structure throughout your website the spiders may not be able to crawl your entire site. One of the best practices when setting up your websites' structure is to include a sitemap that lists all the web pages that make up your website and then link your sitemap to your homepage. This will help ensure that the search engines can crawl your site. With proper planning and a little research you will be able to build a professional site that the search engines love.
Website Accessibility - Need and Basic Guidelines
Website Accessibility means the website accessible to all the users in the web including visitors with disability. Many website owners know that their website is available in the internet for visitors to access information but possibly may not know whether their website is easily accessible and even be unaware about Disability Discrimination Act (DDA). According to Disability Discrimination Act (DDA), all the business should make their services accessible to disabled users. There is also a section in DDA which addresses that if a business offers an online service, even the information is on a single page, then the business is responsible for making an effort to make this information accessible to disabled users. All new websites that are designed and developed should now follow the W3C (World Wide Web Consortium) and Web Content Accessibility Guidelines (WCAG) against which the accessibility of the website is measured. But when the website is found isn't complaint, then anybody can sue you legally, if they want to. By following these guidelines, you enhance the professional look of your website, provide access to visitors who previously had not no choice, thus increasing your business prospects and finally not to forget, your business is legal. Some basic Guidelines to increase the accessibility of the visitors Validate HTML and CSS: To check if the HTML and CSS used is valid, W3C validator can be used. It is necessary that websites are checked as the validator automatically tells you about any errors and accessibility issues in the web pages. Image and alternative text: For browsers which don't support images, alternative text can be used to explain what the image is about as the user will only see the text. Resize font text: Most of the internet browsers use Internet explorer to search for information. If the size of the text can be increased by choosing the font size to the largest then it means that your website is accessible to visitors. Use of Java script: Websites are not easily accessible when java script is disabled. Mostly people have the java script support switched off, if that's the case then make sure that you use the Java script sensibly and unnoticeably. Check for the following, 1. Website is accessible without the use of a mouse 2. Website has a Sitemap 3. Website has link text relevant to the content (blind users use tabbing while browsing websites from one link to the other)
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