I had to run into the supermarket the other day to pick up a few items. Unfortunately for me it wasn't the store I do the normal weekly shopping at, so I was unfamiliar with where everything was. To make matters worse it was one of those massive stores where you can buy groceries and probably find a contractor to build a house for you.

Nothing bothers me more when I walk into one of those huge stores and have to spend a good hour to find a gallon of milk. Your website should not be this way either.

I have listed a few ideas that should help make your website more user friendly to your customers so they are not overwhelmed when they type in your web address, and at the same time, know they can trust you.

First and foremost you need visitors to your website. With little effort you can have about 200 to 300 unique visitors each day. That can be done just by registering your website on Google, Yahoo, Ask and the other search engines. However the goal here is to attract customers not just visitors. You will need to get those numbers up. You need to find ways to attract new customers. A good way is to advertise. If you are on a limited budget sign up for an advertising website`s free account at first, and then as sales pick up, move over to their premium account. There are a variety of advertising websites out there. Develop a plan to use them all.

Once you have visitors you need to make your website user friendly. In other words easy for someone to navigate around and find what they are looking for. Hire yourself an experienced web designer. A real good one is worth their weight in gold. They will design you a website that is not only user friendly, but also one where visitors will want to continually come back to and tell their friends about. Once that happens, the sky is the limit.

Build trust and confidence with your customers. Your customers want to know that you are not some fly by night web company. They want to know if they order from you, you will deliver and if something goes wrong, they can get a hold of you. Put on your website a contact page. Let your visitors see how they can get a hold of you via email, phone, physical address and so on. Do not forget to respond promptly to your customers when they do contact you. In today`s world of "I need it yesterday", people will move on to your competitors if they don`t hear back from you within the same day, sometimes faster.

To go along with the above tip and to add on to the trust factor, provide detailed information about your company. Post your company history, your mission statement, and what means the most to you about being in business as it relates to your customers.

So there you have it a few tips to help your website out. Implement them to build a better online presence.

By: Bruce A. Tucker

So, you've bought your domain, got some hosting. Now what? You need to make sure that your web site is as friendly as possible to the search engines so that they send you some traffic. This process is called "search engine optimization" or SEO for short. It is probably the most important - and most neglected - part of web site development.

Here are some tips to help your SEO web site development.

1. Don't use frames

Frames may help you to control the layout of your site but they are a nightmare as far as the search engine robots are concerned and will make it difficult for your site to be crawled by the search engine spiders.

2. Make sure there's text on your pages

This even goes for the page featuring that expensive Flash movie that you're currently forcing visitors to your site to watch (or more likely press the "skip intro" link). Search engines don't know what's written on images or animations. They can only read text (the images search is their best guess based on the text on the page and the video search is based on the description of the video). So make sure they have text to read!

3. Separate style and content

This means using CSS as much as possible to control the layout of your pages. That way the spider can read more of your content if all the "this is how it should look" stuff is self contained in its own CSS file. The biggest snag with this is that CSS needs to be really well written if it is to look nice at different screen sizes, on different browsers and with varying amount of text on the page. Test at least in Internet Explorer and Firefox and play around with the width of the browser to see how well or badly your site copes.

4. Use a title tag

HTML design programs are good at putting in really generic titles such as "Page 1" or "Home Page" but they're almost certainly not what you want the search engines to think your site is about. Change the title to something meaningful. If possible make your title catchy and make sure it's short enough to be completely displayed when the search engine results are shown. This is basic SEO but you'd be amazed how many people don't do it.

5. Put in a meta description tag

Despite what you may read, the description tag is useful. It isn't often taken into account when Google or whoever decide which results to show, which is why some people say it isn't important. But it's normally used as the extract that's shown below the blue clickable link to your site. So if it says "XYZ home page constructed with Dreamweaver" instead of something interesting, that's what will likely show up below your title. And if it's blank, you're giving the search engines free reign to put whatever they want there.

6. Keep it simple

Spiders like simple. Despite all the advances in the internet, they're fairly dumb and the easier you make it for them to understand what your site is about, the more they will reward you.

Web design for a competitive business isn't easy, especially when you add e-commerce (the buzzword for buying and selling online) to the mix. Thankfully, many service providers have basic web hosting templates available to their customers at little to no cost depending on your package. More complex templates can be quite expensive. Companies that provide hosting with templates make setting up and maintaining an e-commerce website possible for people without the expertise to do it themselves and without the money to hire a professional to design their site from the ground up.

When purchased separately from your web hosting package, a template can run anywhere from $20 for a basic, simple web template and well into the hundreds of dollars for a more complex, custom design. For the majority of small business owners, basic templates designed for businesses are usually a safe bet.

An e-commerce template may include basic pages, search and navigation tools such as a virtual shopping cart, but it will be up to you to find your own online payment processing - most often through a third party provider such as PayPal. A web search for "online payment processing" will provide you with several options.

As an alternative, you might want to consider a turnkey solution such as eBay Stores or Yahoo! The designs of sites like these make e-commerce solutions for small business accessible to everyone. Be sure to read the find print about transaction fees and other costs before you decide.

Questions to Ask about Functionality

1. Does the shopping cart accept debit cards and online checks?
2. Is there a limit to the number of products, services or categories you can set up?
3. Does the site offer automatic notification of orders and transactions?

Questions to Ask about Cost

1. What are the basic monthly fees?
2. Are fees charged on a per transaction basis?
3. Is there a setup fee? If so, what is it?
4. How are taxes handled?

Talk to other business owners about their choices and do your homework. The right solution is out there for you, you just have to be willing to do what it takes to find it!