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| MEMBERS: | Website Content - 5 Smart Ways To Create Content For Your Website
One should agree that content is the main thing that keeps visitors coming back for more to your website. Without content, your website is a dead duck in the water. Here are 5 smart ways you can create content for your website without breaking an arm and a leg: 1. Outsource Your Content You can hire a professional freelancer to create content for you. This is an easy way to get your content created hands free. But the only problem is cost. If you have tons of extra cash lying around, then this is a viable option. 2. Use RSS Feeds By installing RSS feeds on your site, you can have fresh new content generated practically on the fly. RSS Feeds can typically grab content from new blog posts around the web, news sites and other websites. You can also promote your content via RSS feeds using FeedBurner. 3. Use Blogs Create a blog and allow people to comment on your posts. The comments are also a way of creating content for your site, only you are not writing the content, your readers are. 4. Create A Forum A forum is one of the best ways to have tons of content created for you by others. If you have a popular forum, you'll have loads of fresh new information posted by the forum members. 5. Leverage Articles Take reprint rights articles from article directories and publish them on your own website. There's a whole world of articles out there on article directories that you can use as long as you include the resource box with them.
Website Visitor Tracking Software
With billions upon billions of people on the Earth and an estimated fifty seven million square miles of land, who would have thought that it would be possible to interact with virtually every single person from the comfort of your home or office. No, I'm not talking about talking to them over the phone or writing to them by mail but being able to interact with them via the Internet. Now more than ever, more and more people own computers with Internet connections and are surfing the web. With billions of Internet users jumping from site to site, there will be those that will stumble upon your website. The question is, do you know anything about those website visitors? Are you getting detailed reports about your web visitors? If not, then as a webmaster you need to seek out the proper website visitor tracking software. One that will be able to tell you everything about your visitors, like what they're doing when they visit your site or how long they are staying on your website? What links are they clicking? All these questions and more need to be answered. So if you are going to use a visitor tracking software, you might as well use the best. Provided by the advertising behemoth Google incorporated, Google Analytics is just the tool to use. Google is a multi-billion dollar company that has resources to craft an excellent website visitor tracking software for all webmaster everywhere. This versatile services has an array of features including fast implementation, geo-targeting, customizable dashboards and more. The best part about Google Analytics is that its free. Any and every webmaster can afford the service. So if you are looking for a website visitor tracking software, I highly recommend Google Analytics. If you are wondering why it is important to keep track of your website visitors, here are few reasons why. First, if you know important information like what your top exit pages are, then you can optimize those pages to preserve your traffic. Secondly, if you have ads on your website, you can use the site overlay feature to see what links your visitors tend to click on the most and reposition those links and place ads there to increase your ad revenue exponentially. You see, Google Analytics can provide you with tons of valuable information. Information which can increase the productivity and effectiveness of your website. But I must say that there may be some what of a learning curve to the service. You may need to visit the Google help center or watch high quality training videos from programs like GlyticVideos. Once you've gotten a great understanding of Google Analytics, then you can fully utilize and get the most out of the service.
Is Your Website Working For You?
A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this: How do I make my website earn money? If you've got a business online, then it's likely you have some sort of web presence. Perhaps it's a one-page 'sign up for my list' kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they're not doing what you want them to - and since we're in business, ultimately that means making some sort of a profit - then it's time to make some changes. But how do you REALLY know whether your site is working or not? Here are four strategies to test and track your pages to know what needs fixing: 1. Let the numbers speak I'm sure if the sky was the limit, you'd hire the most expensive web designer with the fanciest tools to create the most spectacular site imaginable for your business - and someday you just may do that. For now, though, even an ugly site can make money. I can think of at least two sites right now that I personally think are not that pleasing to the eye, yet I know they are raking in the bucks each and every month, year after year. So don't get caught up in having the most polished and professionally looking site. Focus more on having the pieces in place that will bring you the cash, too. 2. Give your site only one job Think of each page of your website as a separate entity with one main purpose. It may be to sell something, or to sign up for your list, or to get people to call you for an appointment. Whatever it is, make it clear that that one thing is the action your visitor should take from being on that page. 3. Track your numbers Most web hosts offer statistics that you can use to watch your numbers, or there are other web stat programs that you could use as well (such as Google Analytics). However you are keeping an eye on your numbers, you should be looking for two things: how many people visit your site and how many people take the action you want them to take. From those two numbers, you can figure out your conversion rate, which tells you how many of those visitors took the action you wanted them to - like sign up for your list. If you make small changes to your page AND watch these numbers at the same time, you'll be able to tweak things to increase your conversion rate. 4. Make one change at a time This is a very effective way to increase the conversion rates on sales pages and sign-up pages. Change just one thing - for example, the headline - and watch your numbers. Compare those statistics to your previous ones and decide whether or not to keep the change. (You can also do this via a split-test in your shopping cart, where the software does the number crunching for you.) I see so many sites that try to be all things to all people by offering everything under the sun in too small a space - a website - and all that does is confuse people and encourage them to click away. Remember, 'a confused mind always says no', so always go back to the main questions when considering making changes to your website: What's the purpose of this page? What is the one thing I want my visitor to do here? And then design your copy around the answer. Keep it simple and you'll get better results every time.
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