Last February, I received a call from a man in Wisconsin asking about my writing services. He was particularly interested in having me rewrite the copy on his Web site. I was very surprised and wondering how in the heck he got my name. Then he mentioned something about my being my Internet hosting service's "customer of the month." I was very pleasantly surprised. After I spoke with him, I logged onto my email and there was an e-newsletter from my host server. And, yes, I was the "customer of the month," and my Web site was the featured site for the month.

Of course, I quickly hastened to my site and checked the traffic. I was up to over 300 visits to my home page for the morning, and the day was to end with 796 visits! I don't believe I'll ever see numbers like that again. I also received several other calls from people interested in my services.

It wasn't a complete surprise that my site was featured. Last year, I had filled out a "success story" response form on the company's site. I was later interviewed and told that I would be used as a case study. But the case study never materialized so I had forgotten about it. Thus I was very pleased when my site landed in their e-newsletter as the featured site.

My host is one of many companies where you can register domain names and get your business online. They will build a site for you; or, if you are cheap like me, you can build your own.

When I began my business a few years ago, I waited a whole year for my brother who owns an ad agency in L.A. to professionally build my Web site for free. Now he's kind of successful, and he didn't get that way by doing a lot of free work for relatives. At the time, my server was doing a lot of radio advertising claiming you could "build your Web site in 20 minutes." One day after nagging my brother once more, he became exasperated and said, "Why don't you just build your own."

So I did. I called the company and they provided templates and lots of help. I chose an animated template with a layout ideal for showcasing a portfolio. There was a bit of a learning curve. I had to play around and call for help a few times. It took me longer than 20 minutes; yet, technically, the commercial was accurate: you could really get a home page up with your contact info in 20 minutes. I believe I spent about 20 hours to get my Web site to the point where I was willing to "publish" it.

One of the advantages I have found about building your own Web site is that you don't have to rely on an outside Web Master to update it. Sometimes those fellows are swamped and it can take awhile. If I want to put a new project in my online portfolio, I can do it in a few minutes. Or if I want to add something new to my list of services, I can quickly type it in and it's done.

I found a huge difference in how I was perceived in the business community once I had a Web presence. Suddenly, I was taken seriously. These days when someone asks, "What's your Web address?" you should have it ready. And it should never be "under construction." Visitors find that very irritating. It's really not that hard to get a presentable Web site up.

As I mentioned earlier, there are numerous places where you can go to build a Web site. Just Google "do it yourself Web site" and you will get numerous options.

It is very inexpensive. My site costs me less than $100 a year for 20 pages. Some places are even cheaper. Compared to the thousands of dollars one can pay a Web designer, it's a sweet deal.

That's not to say that I don't believe in professionally designed Web sites. I still want one with more bells and whistles. I'm just waiting on my brother.

(Since initially writing this piece, my server has made the process even better. It's more professional, a lot more pages available ... and more bells and whistles.)

There are many factors that you need to consider when hiring a webmaster, you need to ensure that you will get customer satisfaction as well as good value for money. You would hate to choose an inexperienced webmaster who cannot meet your requirements because you would have to go through the whole process again to get the job done. It means if you made any partial payment you may lose that which will then lower your budget when looking for another webmaster.

Firstly you have to identify the places that you can find these talented webmasters who have the skills to complete you job. There are many relevant forums such as DigitalPoint, WickerFire and Web Talk Forums where you will be able to post exactly what you need and people who are capable will get in contact stating a price if you haven't set a maximum budget. Aside from the forums there are specific websites that aims to connect freelances with clients so that you can get all your work done much easier and in a timely manner. You could also ask your friends and family to see if they have been in the market in the past for something similar and found a reliable good webmaster, this will also take a lot of the risks out because you know that they are here to make a living and not out to scam unsuspecting people.

If you are going to search the forums or websites for a webmaster you should be very cautious about what you state in your thread and make sure you don't miss any important information out that may prolong the process.

This is the kind of information you should always state when creating a project on a forum or freelance website:

• Exactly what you need doing, try to include as much detail as possible as it will make it easier for the webmaster to quote you an accurate price. It will also prevent the conversation in between telling the webmaster what they need to do. If you can do this successfully they should have everything they have to get started as soon as you accept the quote.
• Deadline, one of the most important things for a webmaster is to know the maximum deadline. This will also remove the factor of them having to rush a job to get it done to an unexpected deadline because if the webmaster was to miss any deadlines it will look bad from their side which may deter many other people from using them in the future.
• Maximum budget, this is quite important in the fact that it will eliminate any webmasters that charge over your budget so is well worth putting into the pitch somewhere.
• Any additional information that you feel will be beneficial to the chosen webmaster.

After you have set your project up you will get overwhelmed with responses and quotes from people who believe they are capable of meeting your requirements. You then have to go through the responses one by one to see if anyone stands out from the crowd, your budget will be a major deciding point at this stage because if anyone has quoted an amount over your budget you can discard that right away.

You should always ask for samples of previous work so that you will be confident in your decision and don't choose anyone that is simply after your money. Any reputable webmaster will have a portfolio showcasing their talents and strengths ready for you to take a look at. Each forum or website will have a rating system in place so you can see how successful they have been since starting as a freelance webmaster. Take a look at their history and feedback to see what comments past customers have left as this will be the only information you can rate them on.

When you have found the webmaster you want to take on, the next step is to arrange payment. Many people will require a 50% upfront or a deposit of some sort to show the webmaster that you are serious about this and want the working doing. If you are new to the freelance website/forum you will not have built any reputation or feedback so they may request full payment upfront to secure the job. Check their feedback before you make any payments but if it seems to be 100% positive then everything should run smooth.

You can use payment methods such as escrow or paypal to make things a little safer as if you don't get what was promised you can file a charge back and have a good chance to get some, if not all of your money back. Try to build a good reputation on these websites so that in future if you need any work doing it will be a lot easier to have a smooth transaction.

Depending on where you want to take your business, a multiple niche website can be an excellent platform with which to expand your business and cover a larger market. It could also be a good choice for you if your interests and expertise vary greatly. However, you also have a choice to just focus all your energies on building one site and staking your reputation on it. So will a multiple niche website be a good choice or will one big authority site increase your chances of success? Let's take a look at the benefits and limitations of each option:

Multiple Niche Websites:

A multiple niche website offers you an opportunity to reach several different segments of the market all at once, allowing you to cover as much ground as you can using just one or a few sites.

Advantages

A multiple niche website lets you communicate to multiple groups of potential customers and possibly close a business transaction from there. It also helps maximize your initial website building efforts, particularly because you only need to build each site around a single design concept.

Multiple niche websites can also showcase your flexibility and comprehensiveness of services that you offer. It's like having a multi-specialty site that attracts clients and customers from several different market segments and then doing business with them. Once your site has been around for sometime, it could easily pick up a minimum of 1,000 to 3,000 hits per day - even more when you've gained enough reputation and recognizability in the business.

Disadvantages

The disadvantage of a multiple niche website rests mainly on its design. Since you will be promoting different products and/or services from a single site, imagine how it would look like to a visitor. One site = hundreds of related links. And we're not just talking about internal links either.

A multiple niche website is essentially your store from which you'll be running your business. Once you're actively participating in the industry, it shouldn't be long until you find external links that you might want to refer to your visitors. Now imagine the chaos - dozens of links, banners, buttons, ads, graphics, pages upon pages, all coming from just one direction, each one crying out for attention.

If you can't manage it well, a multiple niche website can grow to be a multi-headed monster, each one heading for a different direction and demanding a different type of approach. In the end, there is a danger that you could be competing with no one else but yourself.

Build multiple niche websites if...

- You have the expertise and the experience in the specific niches you want to focus on.

- You have the skills, time or manpower to devote for the development of each niche.

- You have the resources to spend for the demands that a multiple niche site will require.

- You have established an organized and well-designed business processing system to handle transactions such as sales, discounting, customer service, subscription, etc.

- You have the patience of a saint and the eye for detail of an IRS auditor.

Single Authority Site

The single authority site is just that - one site offering excellent products or services pertaining to a single niche or industry.

Advantages

One big authority site is perfect for people who want to build their expertise in only one field or niche. If there's one thing you can do well and you want to make it your business, take this route. It's easy to set up, doesn't require a lot of resources and is relatively cheaper to run. You could also concentrate all your efforts here and become a respected guru in a specific field instead of being the internet marketer who juggles with multiple industries and never quite achieving expert status.

Disadvantages

If you made a mistake in your choice of niche, a single authority site can fizzle out like a short matchstick. When it goes, it goes and there's nowhere else you can turn to or fall back on, unlike a multiple niche website where there are other things going on for you.

You could also miss the opportunity of providing products and services for a wider market segment, thus limiting your income potential. If the niche you chose has a limited market, your site's traffic counter will reflect that in the number of hits it receives.

Build one big authority site if...

- Your expertise is limited to only one area and you are confident you can comfortably grow in it.

- You want to become a known authority in that niche.

- You have limited knowledge or training.

- You want to focus all your time, effort and money developing one big authority site versus a multiple niche website.