Depending on where you want to take your business, a multiple niche website can be an excellent platform with which to expand your business and cover a larger market. It could also be a good choice for you if your interests and expertise vary greatly. However, you also have a choice to just focus all your energies on building one site and staking your reputation on it. So will a multiple niche website be a good choice or will one big authority site increase your chances of success? Let's take a look at the benefits and limitations of each option:

Multiple Niche Websites:

A multiple niche website offers you an opportunity to reach several different segments of the market all at once, allowing you to cover as much ground as you can using just one or a few sites.

Advantages

A multiple niche website lets you communicate to multiple groups of potential customers and possibly close a business transaction from there. It also helps maximize your initial website building efforts, particularly because you only need to build each site around a single design concept.

Multiple niche websites can also showcase your flexibility and comprehensiveness of services that you offer. It's like having a multi-specialty site that attracts clients and customers from several different market segments and then doing business with them. Once your site has been around for sometime, it could easily pick up a minimum of 1,000 to 3,000 hits per day - even more when you've gained enough reputation and recognizability in the business.

Disadvantages

The disadvantage of a multiple niche website rests mainly on its design. Since you will be promoting different products and/or services from a single site, imagine how it would look like to a visitor. One site = hundreds of related links. And we're not just talking about internal links either.

A multiple niche website is essentially your store from which you'll be running your business. Once you're actively participating in the industry, it shouldn't be long until you find external links that you might want to refer to your visitors. Now imagine the chaos - dozens of links, banners, buttons, ads, graphics, pages upon pages, all coming from just one direction, each one crying out for attention.

If you can't manage it well, a multiple niche website can grow to be a multi-headed monster, each one heading for a different direction and demanding a different type of approach. In the end, there is a danger that you could be competing with no one else but yourself.

Build multiple niche websites if...

- You have the expertise and the experience in the specific niches you want to focus on.

- You have the skills, time or manpower to devote for the development of each niche.

- You have the resources to spend for the demands that a multiple niche site will require.

- You have established an organized and well-designed business processing system to handle transactions such as sales, discounting, customer service, subscription, etc.

- You have the patience of a saint and the eye for detail of an IRS auditor.

Single Authority Site

The single authority site is just that - one site offering excellent products or services pertaining to a single niche or industry.

Advantages

One big authority site is perfect for people who want to build their expertise in only one field or niche. If there's one thing you can do well and you want to make it your business, take this route. It's easy to set up, doesn't require a lot of resources and is relatively cheaper to run. You could also concentrate all your efforts here and become a respected guru in a specific field instead of being the internet marketer who juggles with multiple industries and never quite achieving expert status.

Disadvantages

If you made a mistake in your choice of niche, a single authority site can fizzle out like a short matchstick. When it goes, it goes and there's nowhere else you can turn to or fall back on, unlike a multiple niche website where there are other things going on for you.

You could also miss the opportunity of providing products and services for a wider market segment, thus limiting your income potential. If the niche you chose has a limited market, your site's traffic counter will reflect that in the number of hits it receives.

Build one big authority site if...

- Your expertise is limited to only one area and you are confident you can comfortably grow in it.

- You want to become a known authority in that niche.

- You have limited knowledge or training.

- You want to focus all your time, effort and money developing one big authority site versus a multiple niche website.

Some working knowledge of J2EE or JSF is assumed for this article.

Like some of you I've been frustrated with this technology known as JSF or Java Server Faces. There are several different flavors out there that are built on the shoulders of JSF. For instance Oracle's ADF (Application Development Framework). Oracle ADF Faces Components is a set of over a 100 JSF components that let you build a richer user interface for your Java EE applications. Oracle ADF Faces also includes many of the framework features most needed by JSF developers today.

That is great, and in many ways it will make life easier to develop in a JSF environment. Some items you will find available in these "add on" packages have a real benefit. For instance, as of the date of this article, I was very surprised that a File Upload is a feature still not implemented in JSF in respect to using natural jsf tags. There are ways to accomplish this task in JSF but they are not native JSF approaches. The process is a "no brainer" in just about every other framework available today, including asp.net.

Another simple task (I thought) was having a data table present the results of a query in an editable format. Possibly to update a user record or shopping cart. After working in other technologies it was very efficient to return a result set to a data table object and let that object take care of some of the trivial behaviors and characteristics of the table itself. When I started exploring JSF I was frequently and at every turn becoming more and more frustrated in trying to duplicate some of the most basic of processes similar to managing records through data tables.

There are not a whole lot of resources out there yet on JSF although it is growing steadily, and I found that all too often the resources that I was finding on the internet either didn't apply to the more simple tasks or the information was just completely wrong. One example of that was that it was stated in one article I read that you cannot use command buttons inside of a JSF data table. The recommendation was to use JSF hyperlinks instead when trying to perform an action from a data table due to a bug in the framework that prevented command button actions to fire if the button resided inside of a data table.

At first I thought "you've got to be kidding me"! Then I remembered that I've been finding a fair amount of "bogus" information in regards to JSF development so I decided to do further research and discovered that information to be less than accurate as well.

I simply had to find a way to populate a data table through a result set and get a command button to fire an action and pass all of the data in the data table to the backing bean to update the record. Multiple command buttons would exist as well as hidden fields pertaining to id numbers and so forth. Pretty basic stuff and we've all done it before with relative ease.

It turned out that the solution was in fact a simple one. "Binding". You've heard about it and read about it. But this approach was something a little different as far as I could find.

Many of the blogs and articles that I read dealt with passing the values as parameters and following the steps to define the parameters in faces.config files etc., then retrieving the parameters in a backing bean. Processing the passed data required another set of procedures to utilize mapping to each of the field parameters passed and then processing could begin.

That seemed like a whole heck of a lot to me just to retrieve form data. Then it occurred to me that I should be able to "bind" a text field component on a page to a backing bean. Once it is bound then all I have to do is extract the data. And that's all there is to it. My query returned results and pre-populated a data table including text fields with the values of the query pre-populated in the text fields.

Each one of those text fields was bound to a "HtmlInputText" type in my backing bean. It was not a String type like other approaches define. Doing that does require you to map parameters and populate that String variable through your set methods once the form is submitted.

What I found is that if I bind my text field to a property of text field type that it solved my problem of passing values from a data table, and I didn't have to define parameter fields anywhere in any xml file. Now that I had that figured that out I needed to figure out how to get the value of that property that I've bound my form field to, well why not getValue()?

I personally hadn't seen any examples online or in books for retrieving the value from a form binding it to the type of form element it was and simply use the getValue() to pull out the value of the object. Used like this getParameterFromForm().getValue().

Let me clarify that I am NOT saying that trying this approach isn't documented anywhere, I find it hard to believe that I've had some stroke of genius that no one has had before in the world of java, especially since I'm coming from .NET and ColdFusion.

After doing that I no longer had any problems passing form data to my backing bean. I was able to dynamically populate data tables with any number of records including any number of command buttons within that data table and I didn't have to concern myself with remembering to define parameters in any other areas of the application.

So put simply you can bind your form fields to properties of the same type in your backing bean, and then extract the value of that object using getValue() if you prefer over utilizing parameter string mapping and similar approaches for processing form data. I found it to be easier and less time consuming which has costs associated to it as well.

The very fact that you are reading this article indicates that you have something in mind that you wish to achieve. Your goal more than likely right now is to connect the dots. When it comes to inventing anything it begins with an idea and then you seek out ways to make it happen.

I do not know exactly what your ideas are but whatever they are you need to put them on paper. This will help you to stay focused. So for example let's say you love dogs. So you have decided you want to build a site all about dogs however right now you do not know how to go about it.

The first place I recommend you start is with article directories. Punch in the keyword dogs and see what people are writing about. Then pick an article and see how many page views it gets.

Then look for articles in this category that get the most page views. This will tell you that a lot of people are reading about these topics and as a result are seeking information which is what the internet is all about.

Once you find a topic that you like that generates a lot of page views then head over to google and type in the keyword associated with this content and along with the keyword type forum. On the forums look for relative topics that receive a lot of page views and see what people are looking for.

Then take the keywords and go to wordtracker and use their free trial. What you are looking for are keywords that have a high KEI that is at least above ten. Once you find the right combination you now have the foundation upon which to build your site.

Next up get a domain and you can if you want include the keyword in it but you do not have to. Then get a hosting company that is reputable that provides good customer support.

Finally you need a html editor so that you can structure the pages properly so that the search engines can understand the content. Once all this is in place you will now be ready to build your site. You will also have lots of information to help you write articles and get traffic to your site immediately.

To learn how to build a site that works select any of the following links.