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Do You Want To Create A Website Or A Business Online?

This is a question you will have to address. Many folks just a build a website but do not think out why they are really doing it. As a result they don't take it seriously and therefore they do not get serious results. This makes logical sense right?

A website in and of itself means nothing unless it has visitors and achieves a certain objective. So you have to be clear what you want to achieve as this will help you focus on your research and build a site that can achieve your objective. Quality research will help you build a quality website.

To build a business online you are going to have to build a relationship with your site visitors. You will need to show them how to connect the dots and you can only do this by providing valuable content that is benefit driven.

Furthermore you are going to have to show them solid evidence of how your product or service can help them achieve results. Connecting the dots means moving them closer to their outcome. Once they can follow this and see how it will work for them you will naturally build credibility which will result in you having a profitable website.

As mentioned when you build your site you want to clearly have your visitor's objectives in mind so that you can address their concerns and overcome their objections. If you can help them achieve their goals it will be a win win situation for all parties concerned.

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301 Redirects - When and How to Use Them

Just what is a 301 Redirect?

There seems to be a lot of confusion as to what to do when you move, delete, or want to redirect incoming web traffic from an 'old' web page to a 'new' web page. A 301 redirect is the most efficient method for web page redirection from an old web page to a new web page location. There is also some confusion as to how to handle the complete move or redirection from one web domain to another web domain. According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."

How to Set Up a 301 Redirect

Depending on your web environment, there are several methods to set up a 301 redirect. A 301 redirect is not that hard to implement and it should preserve your search engine rankings for that particular page or web domain.

.htaccess 301 Redirection

The .htaccess file needs to be placed in the root directory of your old website. In this example, we are redirecting incoming web traffic from an old domain to a new domain.

Options +FollowSymLinks

RewriteEngine on

RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

The .htaccess file is the most common method used for 301 web site redirection.

PHP 301 Redirection

You would place this code in a file at the old location.

Header( "HTTP/1.1 301 Moved Permanently" );

Header( "Location: http://www.new_location.com" );?>

Of course with any code, you will want to test this.

IIS 301 Redirection

  • In Internet Services Manager, you need to right click on the file or folder you wish to redirect
  • Select the radio button titled "a redirection to a URL".
  • Enter the redirection web page
  • Check "The exact URL entered above" and the "A permanent redirection for this resource"
  • Click on 'Apply'

That is all there is to it.

There are other methods in addition to set up a 301 redirection which include coding for ASP, ASP.NET, Java, CGI, Cold Fusion and Ruby on Rails. The above are the most common that I've encountered. When set up correctly, a 301 redirect will preserve your search engine rankings when it is necessary to move files around or switch, or consolidate, domain names.

Jason Perry

Two great SEO tools which can help track the success of your web site are Web Position Gold 4 and Hits Link. Both which you can try for free.

 


Learn How To Design and Build Websites With Dreamweaver

If you are considering building your own website and do not know anything about building or designing websites the fast way to learn is getting involved with a tutorial of some kind. Learn from somebody that already knows how things are done and just follow their examples as you start building your website. There are two way to go, you can find a e-book Dreamweaver course or a Video course where Dreamweaver is explained.

Both ways will work it all up to you to find the best way that will help you get started the fastest, I have included a few mistakes that you want to avoid when building your first website with dreamweaver.

1) Splash pages

Splash pages are the first pages you see when you arrive at a website, normally with a big image or something like this. These pages does not make much sense when building your site as you always have to keep in mind how does navigation works for my visitors and how does search engines like Google see my page. So if you can avoid it do not make a splash page as your index.htm page.

2) Banner advertisements

If you want to make money with your website, then AdSense will make the most sense for your users, banner ads takes up a lot of space and history tells us that people do no click on them. So don't waist your space on banner ads.

3) Clear navigation

Navigation on your website is very important for your customers but even more important for your search engine ranking. By making easy 1-click navigation is a must on all pages. If your customers do not know how to navigate your site people will not see what you want them to see. So forget flash and drop down menus

4) Clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

People will leave your site if they get loud audio from your site and they have to jump to turn down their speakers so avoid audio on your site.

So use the Dreamweaver tutorial to learn website building and saves alot of money by doing it yourself. Even if you don't know HTML or anything about building your own website you can learn it really fast by using an online tutorial.

Jim Power is a freelance copywriter. For more information on a Dreamweaver tutorial courses visit http://www.dreamweaverguider.com/

Jim Power - EzineArticles Expert Author

 


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