Before you actually begin your website you have to put a lot of consideration into things such as the domain name itself and the hosting company you sign up with. These decisions can have a major affect on the end result so ensure you do your research to get the best outcome.

Once you have found the desired domain name you have to get it registered, there are a number of companies that offer the registration of domains so how do you decide which to use? The first thing you should look for is their reputation, you would hate to deal with a dishonest company that doesn't offer the customer service you deserve. In order to find a reliable company you can ask for recommendations from friends and family or other webmasters to see who they use. The next factor you should look at is the price, don't be fooled for the cheapest companies out there. Just because they can offer a cheap service doesn't mean that it's the best choice, check for renewal prices and any other disadvantages you may be faced with so that you can be confident you are receiving the best deal.

When you have your domain name the next step is to choose hosting, you cannot afford to rush this decision as it will determine the results of your website. Put the time and effort in to check which hosts are reliable and offer great customer service. Never accept anything below 99.99% up time as you will be loosing money every time your website goes down. You then have to spend the time in order to get it back up and running as intended, loosing even more money. Browse through each of the different hosting companies, checking the additional features, benefits and mainly the price in order to get the best deal based on your requirements.

You can find various companies such as name cheap, triple and go daddy who can be the solution to all your problems. You can register your domains with them and buy hosting at the same time, this takes a lot of the hassle out of the equation as everything is in the one place. There are some advantages to doing this, you can often get a reduced price if you buy them both together. It will give you more time to focusing on your website and if you ever have a problem you only have to contact the one company. Ensure that you check out the hosting package before you buy it to make sure that it has the features you require.

With the benefits it does have it's disadvantages, depending on the company the hosting may not be the best option out there and you can often get various coupon codes to make things cheaper and by shopping around you can always save a great deal of money.

Web design for a competitive business isn't easy, especially when you add e-commerce (the buzzword for buying and selling online) to the mix. Thankfully, many service providers have basic web hosting templates available to their customers at little to no cost depending on your package. More complex templates can be quite expensive. Companies that provide hosting with templates make setting up and maintaining an e-commerce website possible for people without the expertise to do it themselves and without the money to hire a professional to design their site from the ground up.

When purchased separately from your web hosting package, a template can run anywhere from $20 for a basic, simple web template and well into the hundreds of dollars for a more complex, custom design. For the majority of small business owners, basic templates designed for businesses are usually a safe bet.

An e-commerce template may include basic pages, search and navigation tools such as a virtual shopping cart, but it will be up to you to find your own online payment processing - most often through a third party provider such as PayPal. A web search for "online payment processing" will provide you with several options.

As an alternative, you might want to consider a turnkey solution such as eBay Stores or Yahoo! The designs of sites like these make e-commerce solutions for small business accessible to everyone. Be sure to read the find print about transaction fees and other costs before you decide.

Questions to Ask about Functionality

1. Does the shopping cart accept debit cards and online checks?
2. Is there a limit to the number of products, services or categories you can set up?
3. Does the site offer automatic notification of orders and transactions?

Questions to Ask about Cost

1. What are the basic monthly fees?
2. Are fees charged on a per transaction basis?
3. Is there a setup fee? If so, what is it?
4. How are taxes handled?

Talk to other business owners about their choices and do your homework. The right solution is out there for you, you just have to be willing to do what it takes to find it!

A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this:

How do I make my website earn money?

If you've got a business online, then it's likely you have some sort of web presence. Perhaps it's a one-page 'sign up for my list' kind of site, or a full-blown brochure site with a menu of choices, or maybe your site is in the form of a blog. Regardless of what kind of site (or sites) you have, if they're not doing what you want them to - and since we're in business, ultimately that means making some sort of a profit - then it's time to make some changes.

But how do you REALLY know whether your site is working or not? Here are four strategies to test and track your pages to know what needs fixing:

1. Let the numbers speak

I'm sure if the sky was the limit, you'd hire the most expensive web designer with the fanciest tools to create the most spectacular site imaginable for your business - and someday you just may do that.

For now, though, even an ugly site can make money. I can think of at least two sites right now that I personally think are not that pleasing to the eye, yet I know they are raking in the bucks each and every month, year after year.

So don't get caught up in having the most polished and professionally looking site. Focus more on having the pieces in place that will bring you the cash, too.

2. Give your site only one job

Think of each page of your website as a separate entity with one main purpose. It may be to sell something, or to sign up for your list, or to get people to call you for an appointment. Whatever it is, make it clear that that one thing is the action your visitor should take from being on that page.

3. Track your numbers

Most web hosts offer statistics that you can use to watch your numbers, or there are other web stat programs that you could use as well (such as Google Analytics). However you are keeping an eye on your numbers, you should be looking for two things: how many people visit your site and how many people take the action you want them to take.

From those two numbers, you can figure out your conversion rate, which tells you how many of those visitors took the action you wanted them to - like sign up for your list. If you make small changes to your page AND watch these numbers at the same time, you'll be able to tweak things to increase your conversion rate.

4. Make one change at a time

This is a very effective way to increase the conversion rates on sales pages and sign-up pages. Change just one thing - for example, the headline - and watch your numbers. Compare those statistics to your previous ones and decide whether or not to keep the change. (You can also do this via a split-test in your shopping cart, where the software does the number crunching for you.)

I see so many sites that try to be all things to all people by offering everything under the sun in too small a space - a website - and all that does is confuse people and encourage them to click away. Remember, 'a confused mind always says no', so always go back to the main questions when considering making changes to your website: What's the purpose of this page? What is the one thing I want my visitor to do here? And then design your copy around the answer. Keep it simple and you'll get better results every time.