There are many individuals across the nation that dream about creating a profitable website in order to add an additional income stream to their household or so that they can use the website to work from home on their own terms for their own business. The funny thing is that creating a profitable web business is already a reality for thousands of individuals across the nation and millions of individuals around the world.

So what is it that they know that you do not know? Creating a profitable website takes a great deal of time, effort, and innovation for the website to succeed and create an income for the individual that created it. A great deal of time if you intend to pay all your bills with it that is!

There are 5 steps that you must follow in order to create a profitable website that has the ability to provide a decent income for the creator. The first thing that you must do, like any entrepreneur, is come up with an idea for what type of website you would like to create. With the fluidity of the internet, the possibilities are virtually endless when it comes to what type of website to create and how to design the website to be appealing to the individuals you are trying to attract.

The next thing that you will need to determine is how you would like to make this website profitable. There are a number of different ways that you can use to make a website into a profitable enterprise, including selling a product, selling a service, becoming an affiliate marketer, or create some type of membership community. Websites that are unique and innovative are generally the ones that are mostly the best received and tend to generate their creators the largest incomes.

After the type of website has been determined, it is time to design the website and create the content of the website. The content of the website should be concise and well thought out as well as free of any grammatical or spelling errors. The intent of the content of a profitable web business is to keep the visitor's attention long enough for you to sell them your product, your service, or persuade them to travel on to another company's website as a referral.

The next step to take in creating a profitable website is to determine how you are going to market your website. Individuals that create websites that are intended to be used for affiliate marketing will still need to market their website in order to attract individuals that they can use as referrals to the other company's website. There are nearly a dozen different marketing techniques that can be used on the internet and, in some cases - multiple marketing methods can be used in order to expand the number of individuals who see the website, helping it to become a profitable website much more quickly.

The last step in creating a profitable web business is continuing to review, revamp, and revise your website so that the information remains current and relevant to the needs of the visitors to your website. By following these 5 steps for creating a profitable website, you should be able create a profitable web business that you can eventually make your full time job if that is what you are going after.

No matter where you are in the online marketing world, you may or may not have your own website. You may wonder if creating a business website will be efficient in building your business. Here we offer you a little guidance about creating an effective online presence.

First, you should determine your website goals. Whether you are attempting to gather leads, offer knowledge, generate sales or even something different, your website design is dependant on your online marketing goals.

Once you have determined your goals, you need to know who your target viewers are and then target the photos, content and language to fit their needs and preferences. However, you should never just assume that everyone is at the same level of understanding as you are about the subject.

Then once you know who your target viewers are and their preferences, make sure that your website features ease in navigation. Just make sure that navigation is easy and simple without including a lot of distracting animated redirects.

Make sure you place a call to action on every web page of your business site, since many people simply wander the internet; they need direction of where to go and what to do once they are there. Simply capture their attention, while teaching them something new, as this will motivate them to make a purchase.

Determine whether you are trying to generate more traffic to your website, seeking sign ups or encouraging you visitors to make a purchase. On the other hand, perhaps you are trying to get people to come to a physical location. You will need some means of measuring your efforts, otherwise you will not find out what methods work and what does not work.

To allow your business to move onto the next level, you will need to follow this guidance, whether you build your own website or pay a professional to build it for you.

Introduction

Semantic web as defined by the creator of the web Tim Berners-Lee is "a web of data, in some ways like a global database" (Berners-Lee, 1998). To elaborate further Mr. Berners-Lee explains in an interview held by IDG Now, data is expressed on computers as associated files with applications that deal specifically with information, an example would be, data in calendars, bank systems, spreadsheets, and database application. Looking at a web page, data is not clearly defined and not associated with any of the applications usually on computers. Semantic web will allow data to interact and connect together; it will bring on a common data format for all applications, for databases and web pages alike (Moon, 1999). Semantic web is not to build an artificial intelligence system which allows computers to understand what humans write on web pages; on the contrary, it is an attempt to make web pages more understandable and well-defined to support automatic extraction of data from within web content (Berners-Lee, 1998).

Analysis

The emergence of the web and the way HTML took off was driven by how society's needed to grew, from Internet chat to file transfer to high-end communities through blogs and wiki's. HTML was not limited to web content, knowledge base and help files adapted the language as a format to document software applications and provide training material. The revolution of technologies on the Internet allowed companies like Google to index pages; a thought that was very far away, says Tim Berners-Lee in his lecture at MIT. Web services have evolved to pave the road for distributed information and modular programming allowing interoperability among sites. Through XML, data in one site can be used by another using the common protocols and standards supported by both (Berners-Lee, 1998). XML defines schemas that deal with fields of data, what is required is a system that can tell the computer what sort of information (data) it can derive from within a page (Moon, 1999). With Web 3.0 a site will provide data that can be navigated through and extracted from multiple sites, this is a result of the fact that semantic web data model is closely related to a relational database where records of data share common fields that connect them together (Berners-Lee, 1998).

The solution provided to support semantic web is in the form of metadata that describes the data contained on web pages. Resource Description Framework (RDF) is a base to manage metadata; it is the ground that computers can use to exchange and interact with applications on the Web (W3C RFC, 1999). The applications for RDF include digital libraries, online catalogs, and indexing systems that are usually associated with content and content relationships models deployed in most web pages. With RDF data within business portals will be analyzed and identified as resources, properties, or statements transparent to the domain, further more, the specifications will merge with other documents to comprise a framework of classes. Classes organized as a hierarchy comprises a schema that can be reusable as metadata definitions along side multiple platforms. Resources created in this hierarchy can be identified using a resource identifier (URI), which enables a document given to a machine with this identification to be recognized by the system and triggers it to dig and find similar data (Berners-Lee, 1998).

Implications

Semantic web can be the solution to overpower the limitations of current information management systems in finding and extracting data from unorganized resources. RDF is meant to describe any data regardless of its character, location, source, or type, the concept of URI is richer to uniquely identify any object on the web (Berners-Lee, 1998). The pillars of Semantic web are standards and common protocols that are the bases for knowledge representation; HTML, RDF, the data language resource description web ontology language (OWL) that describes to the machine what is going on, in addition to RDF1 which is a query language to make inquiries among machines much easer, will all emerge and collaborate to bring in more to the web and more intelligent programs that will bring the Internet more closer (Cleave, 2004).

The current research and implementation of Abilene network and the Next Generation Internet (NGI) Internet 2 of high-performance backbone network linking major universities and research labs across the US, is a good foundation for what Semantic web can do, and represent the perfect platform for grid computing, digital libraries, virtual laboratories, and distance learning (Abilene, Internet2). Internet2 or I2 was developed by a group of universities in 1996 providing improved connectivity standards to reach 10gbps (gigabits per second). With more than 227 universities and libraries connected, network based applications and experimental programs can run on this network of high-bandwidth connection feeding on the latest technology of gigabit Ethernet and IP protocol version 6 (Reardon, 2004). Semantic web standards can be the base of material and data distributed on this network, providing the best test platform to explore the full potential and what can be achieved.

Conclusion

Tim Berners-Lee believes that with Web 3.0 we can succeed and fantastic things can happen, but the infrastructure need to be built, laws of privacy and security need to be revised and honored, further more, the web need to remain open for researchers to allow for continuous upgrade and development. Semantic web will kick off when individuals materialize the need to work on data processing, and think about collaborating their data, with company's information and that of the government (Moon, 1999).

References:

1. Berners-Lee, Tim. 1998. Semantic Web Road map.W3C team. (14 October 1998) http://www.w3.org/ DesignIssues/Semantic (accessed 16 Jul 2007)
2. Moon, Peter. 1999. The future of the Web as seen by its creator. IT World IDG Now (7 July 1999) http://www.itworld.com/Tech/4535/070709future/ (accessed 14 Jul 2007)
3. W3C RFC. 1999. Resource Description Framework (RDF) Model and Syntax Specification. W3 Consortium (5 January 1999) http:// www.w3.org/TR/PR-rdf-syntax/ (accessed 20 Jul 2007)
4. Cleave, Kenith Van. 2004. Regis University Database Practicum Experience. Regis University. (14 November 2004) http:// trackit.arn.regis.edu/dba/Thesis%2520Papers/

   kvancleave_2004Bfinalreport_20041118.pdf (accessed 16 Jul 2007)

5. Abilene, Internet2. http://abilene.internet2.edu/about/ (accessed 17 Jul 2007)
6. Reardon, Marguerite. 2004. Internet2: 2004 and beyond. CNET, News (24 August 2004) http:// news.com.com/2100-1034_3-5321053.html (accessed 19 Jul 2007)