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Top 5 Must-Have Tips for Managing A Successful Website

If you have ever been to a "bad" website, you didn't need an expert to tell you it was a bust. Maybe you didn't know exactly why it was bad, but dysfunctional web sites tend to exhibit similarities that make them unlikely success stories.

For instance, have you ever visited a site and wondered "what are they selling anyway?" I know I have. I get frustrated with websites like these and quickly start my search again for a website that focuses on the information I was looking for.

A well designed website can either make or break your website success. The tips below will help you get started and to learn what works for a successful website. These tips are by no means all-inclusive; you will also learn a lot through "trial and error" just as with any brick and mortar business. These tips will however, help you to avoid web blunders that hinder even more seasoned web developers and designers.

Must-Have Tip #1 - Make it clear what you do. Find a niche market and don't try to be a "jack of all trades" selling multiple and unrelated products, services, or information. Instead, figure out who your target market will be, and what products and/or services you provide that will appeal to this market. Then, stay on topic; don't throw in a bunch of irrelevant information just to try and lure visitors. They will resent the deception and you'll lose customers.

Note: It is very important to note that search engine crawlers index and categorize your website based on the text and content you provide on each page. The content on each page is also compared to all other pages on your site, so having a cohesive set of pages that focus on your niche product or service is always better than trying to provide too many products or services.

Must-Have Tip #2 - Do your visitors know how to contact you? You would be surprised how many websites leave no way for a customer to contact them with questions or to order their products and services. Think about it this way: if you stopped into a store that provided widgets, and no one was around to help you or answer questions, how comfortable would you feel spending money with that company? You wouldn't, of course, because if they can't even make themselves available for questions before the sale, they certainly won't take time for you after the sale.

If you worry about getting too much spam, or receiving unwanted phone calls by leaving your contact information on your site, make sure to add your business phone to the federal "Do Not Call" list, and use a contact form instead of just providing your email address. This won't eliminate the problem of spam (what does?) but it will make it more difficult to abuse your contact information.

Note: Always respond to email in a timely manner. Treat them as you would any business phone call. Customers typically expect a higher-than-average response rate when shopping or doing business on the internet; if it takes you longer than 24 hours to respond to an email you will probably lose a customer. Even an "I received your email and will respond to your question shortly" is better than waiting too long to get back to a customer.

Must-Have Tip #3 - Don't use flash introductory pages. Everyone knows they are fun and entertaining, but if your site is designed for sales, a business, or for a professional purpose, what will they add to your site? In fact, for many, these are just another added aggravation they have to wade through to get to the information they really want.

Note: If you must use a flash intro, be sure there is a "Skip" feature clearly marked so visitors can bypass it if they choose.

Must-Have Tip #4 - Focus your web copy on satisfying the needs of your customer. Content can make or break the sale, or determine whether a visitor stays or finds another site to shop. Be sure to provide your costumers with unique and interesting words to help pique their interest and differentiate your products and services from your competitor's.

A well-thought through home page and a few articles that prompt a desired action, while simultaneously provide information to help your visitors quickly (in one or two clicks max) find and pay for products and services will keep them interested, and coming back again and again for future information and purchases.

Note: Consider hiring a contact writer if you're at a loss with web content. This may be a significant investment, but the results, and the success of your site, will definitely be worth it in the long run!

Must-Have Tip #5 - Update, update, update. This cannot be stressed enough; if you provide no reason for visitors to show up on your site again, why would they? If the information is the same week after week, month after month, who would want to? Even your local Wal-Mart will provides weekly sales flyers to entice shoppers back to their store! Keep your site fresh and updated!

In closing, I am sure you are reading this article because you want a professional website. If you have programming skills and can write your own code, great! If not, there are many affordable, quality online website builders available; many hosting packages also provide web software and templates. With a little elbow grease and effort, you can build and maintain a successful website as well!

Roxanne Weber teaches "Guaranteed website in 3 sessions" through her eLearning website (http://www.dimensionsolutions.com). She is an internet business and web development consultant and has worked with internet businesses for more than 10 years. She owns and manages the "Dimension Solutions Web Learning Community" website and forum for Dimension Solutions Training & Coaching.

If you're ready to develop and maintain your own professional website that you control, you may be ready for the "Guaranteed website in 3 sessions" training and coaching solutions (visit our site at http://www.dimensionsolutions.com for more information); after all, who could be more of an expert about your website than you!

Roxanne Weber - EzineArticles Expert Author

 


The Importance of Web Application Development For Websites

Most websites that are created these days, are making use of the latest web applications in their site, so as to make their website appear more technically sound and upgraded too. Maintaining a standard website helps in creating a better impression upon the people than otherwise.

There are several web applications available and several that are in the pipeline. If you plan to develop your own web application and wish to be known someday for its introduction, there are a few things that you need to keep in mind before actually wishing to launch them.

The first thing that you need to analyze is the scope of the web application that is planning to develop. The scope of the application should be well researched and developed considering the users of the application and its advantages to them.

A web application usually has a number of competitive web applications as well. It is essential to do an analysis of the competitor web applications as well. You need to review the competitor website and the web application development he has undertaken. Make use of the successful technology that they have used, which can be bettered by adding to it other functional techniques.

Every website that you make with web application development must have certain practical solutions ready that will make building your website an easier task than what it considers.

A good web application generally takes a long time to be constructed and to become fully functional. It is therefore not advised to rush through any of the web application while it is being constructed. Give the developers the required time they need in order create a completely functional web application.

Once the application is ready to be installed in the website, it is important to do a quality check of the website a few days before they can actually be installed in the sites. This is an essential step since; even a small mistake can make the website drop from a height to no where and crush.

About the Author- Meenakshi Wali is an expert in Internet marketing solutions, presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, SEO services and search engine marketing over the globe.

 


Web Developer Suite - Master PHP, ASP or CF Dreamweaver Websites With These WebAssist Extensions

Millions of web designers and developers have chosen Adobe Dreamweaver as their software of choice for website creation. Even with the incredible amount of built-in functionality that comes standard with Dreamweaver, there are many web applications that require a vast amount of hand coding to implement. Web Developer Suite from WebAssist is a Dreamweaver extension bundle that helps eliminate hand coding and opens up a vast dynamic frontier for the average Dreamweaver user.

Web Developer Suite consists of the following individual WebAssist Dreamweaver extensions:

  • DataAssist - for complete database administration
  • SecurityAssist - for user management, login, cookies and sessions
  • Digital File Pro - for mastering file upload and download
  • Universal Email - for processing form email on your website
  • Dynamic Dropdowns - for dynamic dropdown menu creation
  • Cookies Toolkit - add server-side cookies with one click
  • Pro Maps for Google - dynamic or static Google maps API integration
  • Validation Toolkit - for validating any type of form information
  • iRite - for integrating WYSIWYG text editors into websites
  • Database Starter Kits - for both PHP and ASP

Each extension is installed individually within the Dreamweaver extension manager, and is accessed via the WebAssist toolbar added to Dreamweaver. The real value of the Web Developer Suite lies in the ability to code advanced website function in a fraction of the time it would take to hand code. Each extension operates from a wizard-like interface that clearly walks you through the steps needed to configure your task.

DataAssist creates complete database administration page sets with a few clicks of the mouse. Automatically generate web pages that add, delete, update, view or search your database. If you use Dreamweaver templates, DataAssist allows you to use your site template when generating pages. The resulting pages flow seamlessly into your website and are fully customizable via CSS.

SecurityAssist generates all the pages and code needed to create secure user registration and log in pages for your site. It teams up with Cookies Toolkit to utilize cookies and session variables to prevent unauthorized access to any pages you wish to restrict on your website.

If you need a Dreamweaver extension to control digital file upload and download, Digital File Pro is the extension of choice. Through a wizard-like interface, you can easily enable database file upload and download through your website. It's an excellent tool for webmasters who provide digital files such as MP3s, e-books, PDFs, images, photos, videos and any other type of downloadable file format.

Web Developer Suite also includes Universal Email, which is an extremely handy extension for emailing form input from your website. Universal Email even operates without a database, so it makes a great tool for emailing website contact form submissions. Emails can be formatted as text or HTML, and Universal Email includes a WYSIWYG HTML editor for creating your HTML email messages.

Pro Maps for Google inserts static or dynamic Google maps into your website. Addresses can be entered manually, from a file or even from your database recordset. The Google map API is fully configurable, with custom pointers, map controls and size. It's an excellent extension for inserting maps into dynamic websites.

Web Developer Suite also includes Validation Toolkit, which is WebAssist's form validation extension. Validate your form input client-side or server-side with a wide assortment of validation rules. By controlling form data input on your website, you can help reduce spam submissions and protect the integrity of your data.

The final Dreamweaver extension included in the Web Developer Suite is WebAssist's WYSIWYG form field text editor, iRite. Based on the popular FCKeditor, iRite allows you to insert a text editor in a Dreamweaver form for inputting valid XHTML code without needing any knowledge of HTML. iRite is a great extension for developing custom content management systems or just a simple way for clients to keep their own websites updated.

Web Developer Suite from WebAssist is an excellent addition to anyone's Dreamweaver toolbox. The cost of Web Developer Suite is a steal for the enormous amount of website function that is packaged in the bundle. Web designers can offer much greater website functionality to their clients and recoup the cost of the extensions in one project. There is no restriction on the number of sites you can build with Web Developer Suite, and no restrictive "per site" licensing. For web designers looking to push their websites to a new level, WebAssist Web Developer Suite is a must-have Dreamweaver add-on.

Read more about Web Developer Suite or find more Dreamweaver extensions such as WebAssist Super Suite, Web Designer Suite and Adobe Dreamweaver Developer Toolbox at JustDreamweaver.com, your source for Dreamweaver extensions, tutorials, Dreamweaver books and videos, extension reviews and more.

 


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