Personal websites and business may not go hand-in-hand as far as you are concerned, but I urge you to think again. If you want to sell something, you may need to "sell yourself" first. People enjoy doing business with someone they know and like. More importantly, they want to know that they can trust you.

We are actually able to transact business all over the world due to today's technology. The problem with that can be a lack of personal service. However, with the internet, and especially with personal websites, we can feel as if we know someone that we have never actually met. We can know what a person looks like, we can know the sound of their voice, we can know all about their family, hobbies, dreams, future goals, etc.

When someone is surfing the web looking for a way to work from home, they are also looking for someone to partner with. Someone to mentor them and show them the way. They want to feel comfortable with a prospective future business partner.

If you want them to consider joining your opportunity, you have to be visible on the internet. You have to be willing to get personal and reveal yourself to them. Your site should be warm and inviting. It should provide information about you and your business opportunity. Give them a way to contact you.

This really is the way to gain business partners from all over the world, or from just the good old U.S. if your company is not international. Think about what you were looking for when you were searching for a home business. I don't know about you, but I felt a connection with my sponsor. I felt as if I knew her just by looking at her website.

That is what you want to create. You want to seem warm, friendly, and approachable. You want your reader to feel as if they already know you. A lady contacted me via email recently who was interested in my candle business. She practically told me her life story in that email, and it is probably because she felt like she knew me. She had seen my site and already knew all about me.

That is a good thing. It means that she felt as if I was someone she could talk to candidly. She must have thought that I would be approachable and would be receptive to her. Not everybody who contacts you will be so open. They may be wary of you and your business, but they contacted you because they found something of interest. This is when you provide them with honest answers to all their questions. It is also where you give them that personal attention that they are seeking.

Their state of mind when they contact you is not important. The fact that they made a connection is what matters. The reason for the connection was that they found your personal website and liked something they saw there. They were able to contact you because you provided them with either a phone number, email address, or both.

Do you see how this works? Prospects come to you. You do not have to "beat the streets" or chase your friends and family in order to build your business. This is not yesterday's network marketing, it is the new way. Believe me, it is also the best way. Many of yesterday's methods gave us a bad rap because they were so annoying.

Personal websites and business work well together. Get your own site up soon. It doesn't have to be fancy; just informative. Keep it simple and see what happens. I am sure that you will be pleased with the results. Remember to advertise your website and tell your friends about it. You cannot just build it and hope they will come.

I've done quite a bit of research into web analytics lately, and I have found a couple of things. Google analytics Is a great tool, but it cannot be the only tool an organization relies on. Because it is a purely JavaScript based, it is unable to catch browsers that do not have JavaScript enabled, this includes the search engine robots, some hand held devices, as well as a percent of users that manually turn this off. That being said we need a tool to parse the log files from the server and to give us information about these users, as well as providing us with "on demand" stats where as Google's stats are next day. The server logs also contain a wealth of other information that we are collecting automatically, so we might as well take advantage of it.

I have come to the conclusion that we need to use Google Analytics but we also need a tool that reads the server logs. There are quite a variety of tools that would fill this need. Google recently purchased Urchin who's web analysis product runs Google analytics, costs about $3k and will work with the Google Mini, Urchin also gives the ability to read logs from server software other than IIS (like apache, the software used for open source applications) .

Urchin will be releasing another version shortly, and this will be the first release since the Google buyout. Another option is WebTrends Analytics it costs about $4k. It Like Urchin will read both IIS and Apache logs, and has a web interface for users. The last product is NetTracker, it runs about $4k for the software, and another grand for support. it was recently bought out by Unica. The administration of netTracker is not the smoothest, and the support seems to have declined on quality since the buy out.

Functions are used to perform a well defined task that is normally repeated at various places within a web site, web application, or other software application. The function sometimes needs certain information before performing its task, and sometimes returns a value to the calling page or program.

An example of how to use a simple function in PHP:

 function showMessage() {
echo "{$_SESSION["message"]}"; }

The above example shows a very simple function that displays the contents of a session variable called 'message'. The idea being that while a user is using a web site, etc, various messages are generated and stored in the 'message' session variable. Whenever the showMessage function is called, the contents of the session variable are displayed. So, for example, when the user logs on, you could display a message saying that they have done so. Likewise, when they log off, a different message could be displayed.

Calling a function

To call the showMessage function, you would just need to include the line:

showMessage()

in the web page (wrapped in php tags to distinguish it from normall HTML).

Passing values to a function

Often, a function requires one or more input values in order to perform its task. For example, take the following example that takes two numbers as input, and adds them together. The result is then returned to the calling web page or program.

function addNumbers($number1,$number2) {
$answer = $number1 + $number2;
return $answer; }

In the calling program we would have something similar to the following:

$number1 = "5";
$number2 = "6";
$sumOfNumbers = addNumbers($number1,$number2);
echo "$sumOfNumbers";

Obviously, in a real program you would not have the numbers hardcoded like this, but they would be obtained from user input or by some other means. Notice also that although the name of the returned variable is $answer, the calling program makes no reference to that. We could, if we wanted to, change the calling program to:

$answer = addNumbers($number1,$number2);
echo "$answer";

which might make things slightly easier to understand.